The document summarizes Kevin Woodfield's speech on finance at the 63rd World Newspaper Congress. Some key points from his presentation include: - He reviewed GDP growth projections for various countries from 2008-2016, noting slower growth in advanced economies compared to developing economies like China. - He discussed challenges facing news organizations in the current economic environment but emphasized the need to remain optimistic as businesses. - Woodfield advocated leveraging a company's unique selling proposition and finding ways to monetize it, citing his own company's focus on financial news and analysis. - He concluded by encouraging adapting best practices from other industries and continually improving at your core competencies.

1. 63rd WORLD NEWSPAPER CONGRESS
Session: Finance
Speaker: Kevin Woodfield
Mark your calendar
64th WORLD NEWSPAPER CONGRESS
19th WORLD EDITORS FORUM
Vienna, Reed Messe Wien
www.wan-ifra.org/kiev2012

2. Kevin Woodfield
European Managing Director
Market News International

3. How bad is bad?
 A. Real GDP, annual % change

 --Average- --Average-
-------projected-------
 1993-2002 2003-2007 2008 2009 2010
2011 2012 2016
 Advanced (42.8):
 United States (19.5) 3.4 2.7 -0.3 -3.5 3.0
1.5 1.8 3.4
 Eurozone (14.6) 2.1 2.2 0.4 -4.3 1.8
1.6 1.1 1.7
 -Germany (4.0) 1.4 1.7 0.8 -5.1 3.6
2.7 1.3 1.3
 -France (2.9) 2.0 2.0 -0.2 -2.6 1.4
1.7 1.4 2.1
 -Italy (2.4) 1.6 1.1 -1.3 -5.2 1.3
0.6 0.3 1.2
 Japan (5.8) 0.8 2.1 -1.2 -6.3 4.0
-0.5 2.3 1.3
 UK (2.9) 3.1 2.7 -0.1 -4.9 1.4
1.1 1.6 2.7
 Developing (25.0):
 China (13.6) 9.8 11.7 9.6 9.6 10.3
9.5 9.0 9.5

4. EurSTOXX (weekly chart –

5. EurSTOXX (weekly chart –

6. EurSTOXX (weekly chart –

7. How can we respond?
• We are in business, we are hard-wired
optimists
• MNI’s business for 25 years is selling
proprietary content – in our case financial
news and analysis
• Our target market is bond and currency
markets

8. MNI Connect
• Know your USP, focus on it
• Leverage your USP
• Find a way to make it pay
• Look at other industries

9. Conclusions
 Have a broad horizon
 Try to pick up best practice
 Your in business because you
do
something well- do it better