[WMD 2016] Autopilot >>Michael Sharkey "Souped-up: Get big and fast with strategic partnerships"
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Michael Sharkey (Co-Founder & CEO, Autopilot)
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[WMD 2016] Autopilot >>Michael Sharkey "Souped-up: Get big and fast with strategic partnerships"
- 1. Souped-Up! Get big and fast with strategic partnerships
- 2. Source: Harvard Business Review, “Big Companies Should Collaborate with Startups” 0.1% growth Largest 25 food companies 2.2% growth Startup driven growth In the last 4 years…
- 3. IF I FOCUS ON ONE THING VS. ALL THE THINGS… CAN I GROW FASTER?
- 4. + +
- 6. The rise of unbundled stacks & niche SaaS
- 7. If you can learn to stand on the shoulders of giants, you can get bigger, faster. -Isaac Newton “
- 8. 5,6 11,2 16, 22,5 0 500 1,000 1,500 2,000 2,500 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Customer acquisition
- 9. What worked? • Events for behavioral journeys • Co-webinar with PandaDoc • Guest blog post Segment Slack Zapier • Slack notifications for marketers • VentureBeat coverage • Co-webinar & app directory • Connect journeys to 500+ apps • Co-webinar: CEOs + customer • Email announcement to 700K
- 10. How to get big, fast with partnerships Start small Say “no” Stick to your core Solve a problem “If Autopilot is the orchestra for customer data, Slack is in the control booth, telling the mixer what levels to adjust on the fly.”
- 11. Michael Sharkey CEO & Co-founder @michaelsharkey @autopilotus Get in touch autopilothq.com blog.autopilothq.com