Responsible for all content, strategy and creative. This document yielded $55, 000 in event sponsorship cash acquisition.

1. “Dolce presents: Mash Appeal”
March 22-27, 2009
Miami Beach, FL

2. Event Overview
A team of the music industry’s top event producers, including Madflower Creative Group, Grassroots Productions, ArtistRelated,
Media Contender, Illuminate by Angelica, and M Models International, presents
“Mash Appeal @ Dolce”.
Breaking away from usual WMC format, Dolce Presents: Mash Appeal has expanded the idea of the conference into a
multi-faceted musical experience, providing club goers with a full week of musical superstars from all genres. In order to
provoke the most eclectic crowds possible into the venue during WMC, we have painstakingly developed a line-up that will
rival any at this year’s conference. While we still cater to electronic music enthusiasts with top house and electro acts, our
team of industry mavens have added some of the most sought after artists from hip hop, rock and experimental music alike,
creating a new standard in what makes this time of year the most exciting in Miami Beach.
Mash Appeal will provide you with the opportunity to expose your brand to a large audience of sophisticated consumers.
Your brand will benefit from extensive media coverage and marketing before, during, and after the event.
Your brand will also be aligned with other established brands at this groundbreaking event. Dolce Ultra Lounge is being
heralded as the next marquee destination of DJs and performers from around the world and will be the place to be during
the week.
Where: Dolce Ultra Lounge, 15th Street & Ocean Drive, Miami Beach
When: Sunday, March 22nd – Friday, March 27th
5:00pm – 5:00am
Attendance: 2000 Influencers, Trendsetters, Fashionistas, Music/Fashion Industry Executives, VIPs,
Celebrities, Artists, Brand Managers, Publicists and Media Executives
Event Producers: Madflower Creative Group, Grassroots Productions, Traffic Events & ArtistRelated
2

3. Dolce
Dolce Ultra Lounge(formerly known as Chakra) is a 3-story custom built live entertainment complex.
The massive music venue is located steps from the ocean on South Beach's famous, world-
renowned Ocean Drive.
This unique establishment consists of 25,000 square feet of indoor space and 10,000 square feet of
outdoor terrace/patio space with a capacity of 2,000. Dolce features a waterfall feature, soothing
water fountains, a gold embedded pick terrazzo dance floor, 7 bars, 4 VIP areas, a private VIP guest
room, an eclectic Pan Asian restaurant, and spacious terrace which overlooks Ocean Drive and the
Atlantic Ocean. Visit www.chakrasouthbeach.com for further info.
3

4. Performers and Entertainment
Wednesday, March 25:
Sunday, March 22: Felix da Housecat
Dimitri from Paris Cevin Fisher
Miguel Migs Dayhota
Viktor Duplaix Timo Maas
Kristian Caro Tiefschwarz
Audiofly
Fashion show by: Damian Lazarus
XXXX Desyn Massiello
Demi
Victor R.
Thursday, March 26: Sultan
“Eat the Beat” Showcase
Friday, March 27:
Matisyahu
DJ Craze
LMFAO
DJ Food & DK
Dj Irie
Daedelus
J-Mello
Flying Lotus
Pocket Dwellers
Gas Lamp Killer
Kamikaze
Villians
Dj Benkay
Zuper Blahq
Artist Related Djs
(Will.I.Am)
DJ Sandman
DMG$
DJ Erok
Thunderheist
Ghislain Poirier
Fashion show by:
Megasoid
LRG
Devlin & Darko
JUZD Bamboo
4

5. Event Partners
Madflower Creative Group
Madflower Creative Group is a full-service consulting firm specializing in communications, marketing and sales customization. We collaborate with our clients to create
results-driven marketing and sponsorship programs. With offices in Miami and Los Angeles, the company specializes in event sponsorship, planning & promotion,
marketing & branding, business management and strategy implementation. Madflower has over 13 years in providing services for a broad range of events and parties,
including evening events, cultural events, fashion shows, festivals, pool parties, concerts and musical performances.
Grassroots Productions
About Grassroots Productions: Grassroots Productions is a Management, Tour & Special Event Production Company that produces internationally acclaimed events
worldwide. Grassroots Productions was established in Los Angeles in 1992 by Polo Molina. www.grassroots-productions.com
ArtistRelated
ArtistRelated is South Floridaʼs premier DJ booking agency, providing Miamiʼs event and entertainment market with unparalleled DJ talent and production. The
brainchild of DJ Irie, Miamiʼs most influential and recognized DJ, ArtistRelated is become the one-stop-shop for complete DJ entertainment. www.artistrelated.com
Traffic Events
Over the past seven years, Traffic Events has become one of the premier event coordination companies in Los Angeles. Traffic maintains one of the largest email
databases of electronic music patrons on the west coast of the United States. Their subscribers receive weekly interactive newsletters keeping them up to date on all
upcoming events. Subsequently, the result is a well organized and lively event that Traffic Events' clientele have come to expect from this group of hard working
individuals.
Media Contender
Media Contender is a collective of music and art enthusiasts who work in different facets of entertainment and utilize the Media Contender blog as a creative outlet for
the media they feel passionate about and find interesting. It is a non-biased objective approach to spotlighting the artists who are impacting underground music and
culture from the people who know. www.mediacontender.com
Illuminate Events
Bio coming soon…
M Models International
Founded in 1992 in the United States and Europe, M-International quickly established itself as an editorial print, film, and television agency. Currently M represents
editorial/ fashion models and well knowledgeable actors and talent, with an extensive talent pool worldwide. M International Models and Talent works in fashion including
print, catalog, editorial, runway, showroom, fitness, lingerie; commercial including product, lifestyle, corporate, demo, and trade show. www.mmodels.com
5

6. Miami Fashion Week Closing Gala (Sunday)
 Detailed event info coming soon
6

7. Traffic Events Presents (Wednesday)
 Detailed event info coming soon
7

8. Artist Related Presents (Thursday)
 Detailed event info coming soon
8

9. Eat the Beat Showcase (Thursday)
Eat the Beat is the world's only front-proof freestyle competition where seasoned emcees face off to see who can turn
hi-tech graphics into words. This one of a kind competition uses a customized technology accompanied by the hottest beats,
intertwined to give audiences the newest element in hip hop entertainment.
The Science: After a half decade of research, compiling data and emcee testing, Eat the Beat perfected its GPM System
(Graphics Per Minute) specifically for the hip hop world. GPM measured the rate of speed synapses fire off when stimulated by
light, converting this measurement into a customized formula - BPM/SS(speed of synapses) = GPM. By flashing graphics onto a
large digital screen at a rate which is complimentary to the synapse speed AND the accompanying BPM, we have successfully
harnessed the perfect formula for lyrical improvisation. The result is the state-of-the-art emcee console known as Eat the Beat.
The Concept: Eat the Beat engages audiences, making them witness a freestyle competition that literally turns modern graphics
into dope lyrics. Emcees step in front of a giant digital screen, grab the mic and become the storyteller as intense graphics soar
across the screen, all next to a hard-hitting instrumental. This evolutionary concept has taken the art of freestyling to a new level,
rewriting the oldest trend in hip hop and raising the bar for emcees and their craft. Most importantly, Eat the Beat captivates
audiences and introduces them to the only freestyle competition in the world that can't be faked. Welcome to the next level of hip
hop.
The Community: The hip hop community has experienced a polarization of sorts during the past two decades. You can apply any
label you want - Playas VS Hatas, Old School VS New School, Mainstream VS Underground. Either way, there are two very
distinct camps representing hip hop today. Eat the Beat represents the bridge between the two camps, shining a spotlight on the
one thing that cannot be debated - skills. In the past, even skills was up for debate - the authenticity of the freestyle especially.
Battles and ciphers relied on either trusting the validity of the emcee's words as being improvised, or that the battle verse was not
a recycled 16 bars.
This time, there will be no debate. Eat the Beat, the world's only front-proof freestyle competition changes the landscape and
makes the hip hop community ONE.
9

10. Grassroots Productions Presents (Friday)
 Detailed event info coming soon
10

11. Sponsorship Opportunities
 Opportunity to align your brand with one of the most exclusive and groundbreaking WMC events
in South Beach
 Ability to co-brand with other established brands at this prestigious entertainment venue, Dolce
Ultralounge
 Opportunity to develop a business relationship with Dolce that could lead to the venue carrying your
brand on a regular basis EXCLUSIVELY
 Get access to a high-end, sought-after clientele with Sponsor representatives and product
 Opportunity to be included in extensive media coverage about “Mash Appeal”
 Ability to have first right of refusal on future events
11

12. Sponsorship Levels
 Category Sponsor
Categories available include:
Beverage

Auto

Technology

Clothing

Vodka

Rum

Tequila

Beer

Energy Drink

Communications

Ticketing

TV

Radio

Print

Shoes

Airline

Hotel

Record Label

Community

Fashion Show

12

13. Category Sponsor
Exclusive Category Branding Rights for XXXXX Category prior to the Event
Pre-event Promotional/Branding Benefits:
1. Sponsor logo inclusion on e-vites sent to email database (400k email addresses)
2. Sponsor logo inclusion on printed flyers distributed in Miami, LA, Toronto markets (50k flyers)
3. Incorporation of Sponsor name into all press releases and event schedules
4. Incorporation of Sponsor logo in all online promotions (Flash/HTML banners, web blogs, event partner/
performer web sites, etc.)
5. Sponsor logo and link under ‘Event Sponsors’ section on Dolce website
6. Sponsor logo and link on Dolce Myspace and Facebook pages, under ‘WMC Sponsors’ section
13

14. Category Sponsor cont.
On-site Engagement and Activation Benefits:
1. Illuminated and projected logo recognition throughout the event on screens within Dolce
2. Sponsor-branded promotional items distributed within the event (eg. T-shirts, CDs, etc.)
3. Sponsor logo inclusion on step-and-repeat on red carpet at the entrance of Dolce
4. Ability to have Sponsor-branded décor and/or themes as a part of overall event atmosphere
5. Sponsor logo inclusion on Welcome Banner inside entrance of venue, indicating level of sponsorship
6. Sponsor logo inclusion on program distributed at event indicating level of sponsorship
7. Sponsor-branded items on bar tops during event (eg. Coasters, napkins, muddlers, etc.)
* Beverage and Liquor Sponsors
8. Sponsor product on bar display shelves during event
* Beverage and Liquor Sponsors
9. Sponsor-branded representatives within the event distributing product samples
14

15. Category Sponsor cont.
Business Development & Hospitality Benefits:
1. Ability to co-brand with other marquee sponsors at the Event
2. Ability to create Sponsor product giveaways at Event (eg. Signed Gibson guitar)
3. VIP outreach for events - Corporate executives, celebrities, dignitaries, music luminaries, and key PR &
Press executives
4. Ability to create ticket giveaway competition through Sponsor-endorsed media channels
5. Photo opportunities with performers, models and/or celebrities in front of step-and-repeat
6. Product inclusion in VIP Gift Bags
7. First right of refusal on sponsorship of all future events
8. 20 VIP passes / 20 VIP gift bags – to be distributed at Event
TOTAL INVESTMENT: $3,000 - $5,000
15

16. Contact Information
Nico Bacigalupo
Director of Marketing, Events &
Sponsorship
Madflower Creative Group
Direct: (312) 505-6358
nico@vcreators.com
Seth Combs
Director of Business Development
ArtistRelated
Direct: (415) 726-9593
seth@sethcombs.com
16