Devastated by the sudden loss of her father, entrepreneur Jacqueline Botting embarked upon building a social impact organization designed to capture what she was too late to discover -the wisdom of previous generations- in particular her Dad's. Validated in her pursuit by so many early on, she knew she was onto something. WiseTribe.Us was initially conceived as a generation unification platform -just like happens naturally in indigenous societies. Envisioned as an omni-channel enterprise, its primary pillar is experiential event-based, including 'Moth' style storytelling & Design Thinking Workshops catalyzing community service projects that leverage each tribe members' expertise. Beginning in DelRay, FL workshops were launched & developed at both Florida Atlantic University & later with Lynn University in Boca Raton. Many projects were incubated & implemented including: Learn more here: https://www.annodell.com/recent-wisetribeus

1. Development to Date
10.3.2014
WiseTribe

2. def :
wisetribea group of diverse age-people yearning or curious to connect with & learn from each
other through life insights & storytelling.
a grassroots lifestyle-enrichment movement curious to explore some of the beneficial
practices of indigenous tribal life –by sparking conversation between generations–
such that the past might inform the future for enhancing quality of life in our modern age.
a new collaborative discovery experience between generations that enriches LIFE.
1
2
def :
3
def :

3. Macro level inputs converge to afford new opportunities toward uniting generations
Opportunity
SOCIAL-EMOTIONAL
trending
OPPORTUNITY
UNITY THRU TECH
ability to scale
AGE OF WISDOM
Boomer spike
digital social networks connect
people globally & influence
behavior including ‘tribe’ seeking
consumption-convenience trend waning

4. Connect
WiseTribe members are curious by nature & keen to connect
with curious others (from a diverse range of backgrounds) who
share their love of adventure, discovery & pursuing ideals.
Cultivate (learn)
WiseTribe members believe in life long learning & exercising
their capacity to grow within themselves relating to: modern
society, life’s journey & the value of personal insights.
Contribute
WiseTribe members believe serving others & improving their
community, as well as the world at large, is fundamental to
life’s happiness, purpose & wellbeing.
Our Audience is aged 25-100 and come
from all different backgrounds but they
share 3 common needs or desires:
‘Connecting
through
curiosity to
cultivate &
contribute.’
CONSUMER NEED

5. Sparking
conversation
Between
generations
‘Nobody grows old by merely living a
number of years.
People grow old by deserting their ideals.’
--Samuel Ullman

6. 20 somethings
probably single
*early adopters, idealists, the culturally diverse or those diverted from the beaten path for whatever personal reason(s)
30-40 somethings
probably single
50+
single, married or divorced
15%25% 60%
CONSUMER PROFILE

7. a better World because generations
are more strongly connected with each
other -as in past tribal models- inspiring
a sense of enrichment that only
intergenerational exchange can instill in
us: past, present, future.
VISION

8. VISION EXPANDED
Diverse generations -actively engaged- fulfill our innate need of feeling part of a tribe (a family).
More than what social digital platforms afford us in seeking ‘our tribe’ --few organizations position
on nor have focused on the power of our society’s natural collective composition [one forged by
both age & cultural diversity] to enrich our life’s daily perspective & satisfy our quest for natural
balance through this fundamental lens.
We feel this is an opportunity missing for so many that we can help serve.
Therefore our Vision imagines that more authentic connection between people at diverse
points along life’s shared journey will lead us to redefining our fundamental values.
These new values-anchored in past roots- help us regain that sense of natural balance once
again:
moving away from valuing material goods & convenience
--toward valuing the intangible gifts of wisdom & relationship
that the tribe has to offer–
instilling in us the promise of growing into our best selves during
the short time we have & inspiring a society in quest of the same.

9. MISSION
To spark conversation & collaboration,
between generations, toward
authentically connecting young & old--
-- to facilitate socially satisfying experiences that promote discovering things together through
a mutual sense of curiosity about each other & the world around us
-- to create other new opportunities to engage with each other that enrich our lives & therefore
our society.

10. --social experiment, social grassroots movement, lifestyle enrichment brand (conscious lifestyle),
humanity brand
KEY BENEFIT
--brings diverse generations together to authentically connect them
MARKET CATEGORY

11. UNIQUE DIFFERENTIATOR
Unlike other conscious lifestyle brands focused around ecological sustainability or humanitarianism
abroad--
WiseTribe leverages the capacity of young & older people, right here in our American society today,
to connect, learn & grow from each other (personal insights, life learnings, cultural perspective)
toward enriching their lives in new ways & maybe shaping new collaborations for doing good in the
world.

12. For lifestyle pioneers that still possess their vibrant ideals,
who are curious to explore more meaningful social opportunities,
WiseTribe is a social experiment that
authentically connects young & old
through dynamic, incubator platforms.
Unlike ‘intergenerational orgs’ focused around mentoring or
‘conscious lifestyle brands’ focused around mindfulness or humanitarianism abroad,
WiseTribe focuses on bringing INSIGHTS to life
that better illuminate both the pitfalls & potential of our modern age
--right here within our American society today--
through the lens of a diverse generation collective (a tribe).
WiseTribe harnesses AGE
--in the capacity to decode the past & present–
toward helping shape a better future.
FORMAL POSITIONING

13. A new collaborative discovery
experience between generations
that enriches LIFE.
Enriched
future
Past + Present
INSIGHTS
2+
=

14. ‘More fun
than the
movies or
tv at home
alone.’
CALL TO ACTION
‘Try
something
different.’
‘Join our
social
experiment.’

15. CUSTOMER
WiseTribe sparks diverse-generation ‘wisdom exchanges’ in a way that’s fun, insightful
& feels like a treasure hunt –a uniquely satisfying social-edutainment opportunity that
can be a more rewarding alternative from the movies, a museum visit, hanging out at
a bar or tv at home alone.
SPONSOR/PARTNER
WiseTribe leverages the capacity of diverse-generation conversation to drive positive
social change --by exploring learning & collaboration opportunities, from divergent age
perspectives, that bring enrichment to modern living.
#1
#2
VALUE PROPOSITION

16. VALUES
1. Embrace the energy of diversity & drive change from it’s spark
2. Create fun & a little weirdness
3. Be adventurous, creative & open minded
4. Pursue growth & learning
5. Build Open-Honest Relationship & Communication
6. Build a Positive Team & Family Spirit
7. Do More with Less
8. Be Passionate & Determined
9. Be Humble

17. VALUES (previous)
1. Quality of Connection
2. Empathy
3. Light Heartedness
4. Unity through Vulnerability & Authenticity
(Holistic Approach to Everything)
5. Interconnectedness
6. Respect-Appreciation for Everyone
7. Collaboration
8. Imagination-Innovation
9. Framily

18. WiseTribe can enrich your life –by guiding you
to peer through a fresh, new lens.
WiseTribe is not Back to the Future but more Way Forward from the Past –
reclaiming vestiges of the wiser ways & undeniable truths longstanding
across all societies —the ways & truths that have become sidelined or lost
during the rapid progression of cataclysmic societal shifts driven mostly by:
nuclear family disintegration, consumption-focused living
& exponentially-occurring technology interruptions.
As a result, the average human being –a holistic creature by nature- is
greatly impacted by the imbalance these shifts have induced upon their
daily living experience & has yet to absorb these impacts from a social-
emotional point of view. The lack of psychological assimilation by
individuals [& subsequently by our collective as a societal whole] has:
left us feeling empty & dissatisfied.
The current zeitgeist feels like ‘things for thing sake’ –instead of ‘better
thinking focused toward enriched-living solutions to encourage a healthy,
happy humanity worldwide’.
Our research to date, has yet to discover any other organization [operating
robustly on the East Coast] that leads with this perspective: a perspective
around harnessing the intellectual capital & social-emotional intelligence of
diverse generation groups that can offer an appreciably expanded & savvy
mindshare for addressing the challenges of our modern age–
--plus potentially encouraging more meaningful everyday living due to
increased intergenerational engagement– & thus also shifting society’s
current age-segregating ‘default’ in a more positive direction as well.
WiseTribe champions age-diversity in its membership first & foremost
(followed by a deep-seated value for gender, cultural & personal
circumstance diversity second), prizing the
alchemic results from sparking such a dynamic mix.
WiseTribe feels that it is exactly through this broadly diverse exchange
forum that we will come to appreciate, enjoy & feel enriched once again by
simply being reminded of the already abundant resource that lies before
us, which is--
enlightened, ideal-forward humans forged in different time
periods & from different walks of life eager to meet, learn &
compare life learnings with each other, potentially to greater
effect.
WiseTribe wants to empower them to simply spark a conversation they
never ventured before, with someone they never knew, but whom shares
in perspective all the same.
Could lead to a lot more.
MANIFESTO

19. Wise idealists
Coming
together
‘Do not regret growing older,
it is a privilege denied to many.’
--Unknown

20. BRAND ATTRIBUTES
open
curious
adventurous
humble
spirited
generous
purpose-minded

21. WiseTribeGenerations wiser through one another
Wisdom comes
with winters.
–Oscar Wilde
logo
typefaces
colors
wt
icons
sample imagery
20
sample messaging
BRAND ID: VISUAL KIT OF PARTS

22. 7
BRIGHT YELLOW GOLD OFF BLACK SILVER WHITE

23. 26

25. 23

27. NEW
PRODUCTS
LOYAL
USERS
PUBLISH
INSIGHTS
(create
something)
ORIGINAL
(refine) (listen)
(synthesize
feedback)
(content)
GOAL

28. GOAL
To build a community around a brand
through online + in-person experiences:
Diverse Generation Publishing Platform Diverse Generation Wisdom Exchange
that stand for making the world a better place by connecting generations in a new, meaningful way.

29. Universal
stories
Life’s shared
journey
‘The universe is made of stories,
not of atoms.’
--Muriel Rukeyser

30. Strategic Goal 1: Create an Online Publishing Platform
Platform clearly distinguishes what the Online WT platform stands for >
fostering enhanced connection & collaboration opportunities between
generations means better things brought to life for all of us to enjoy.
Tactical Goal 1: Regular Publishing of Original Content
Publish original (some curated) on the topics of wisdom, life learning & intergen-
erational collaboration opportunities, including thought provoking blogs, stories &
videos from real people & experts.
Video & blog format posted regularly (2-10 per wk) on website, Facebook,
Twitter & Instagram.
Strategic Goal 2: Attract an Online Community
Build an online following & support network: fans/members, guest bloggers,
partners, sponsors, influencers, etc.
Tactical Goal 2: Recruitment
Email subscribers through website, Facebook, Twitter & Instagram.
Reach out to bloggers / influencers
Reach out to partners and supporters (sponsors)
*Articulate the timeline 6-36 Months (calendar)
WiseTribe Online will share some of the qualities and
attributes of MindBodyGreen, The Moth, TED, InsideHook,
Huffington Post Healthy Living and MarieForleo..
PRODUCT 1: ONLINE STORYTELLING
Build the Online WiseTribe Brand Experience

31. PRODUCT 1: ideal customer experience

34. Generations
wiser
Through one
another
‘Education is simply the soul of a society as it
passes from one generation to another.’
--Gilbert K. Chesterton

35. Build the In Person WiseTribe Brand Experience
Strategic Goal 1: Create a Btw Generations Focused Experience
Experience clearly distinguishes what the In-Person WT platform stands for >
fostering enhanced connection & collaboration opportunities between generations
means better things brought to life for all of us to enjoy
Tactical Goal 1: Create an Interactive & Multi-Media Course
Develop an original curriculum with interactive exercises (some curated) for groups,
approx 10-12 members in size, designed either over 6-8 wk or wkend period around
the topics of wisdom, life learning & intergenerational collaboration opportunities.
Strategic Goal 2: Develop an In Person Intergenerational Community
Including followers & support network: members, moderators, surveyors, partners,
sponsors, influencers, etc.
Tactical Goal 2: Recruitment
Recruit new members through existing members or partner org relationships.
Strategic Goal 3: Promote Robust Integration btw Online / In Person
Platforms
Develop original publishing content around user engagement with Product 2; also gain
ability to refine & extend scope-life of Product 2 to keep it compelling-fresh.
Tactical Goal 3: Gain User Feedback & Publish Original Insights
Gain feedback from members & moderators in seamless manner.
Record insights for creating original content to post online regarding community usage
behavior; record insights around exercises/ceremony protocol to refine-improve.
WiseTribe Wisdom Exchanges will leverage
thinking & curate method/means from existing orgs:
Lean In, Tribal Convergence Network, World Café,
Death Cafe
PRODUCT 2: IN PERSON STORYTELLING

36. PRODUCT 2: ideal customer experiences

38. Product 1:
WiseTribe
Online
Product 2:
WiseTribe
Wisdom
Exchange
Recruit
Product
Development
Team
Outline the
Product
Build Prototype
& Run Trials
Incorporate
Community
Feedback
Incorporate
Community
Feedback
Sept Oct Nov Dec
Recruit
Product
Development
Team
Outline the
Product
Build Prototype
& Run Trials
PILOTS

39. OFFLINE
COMMS
TEAM
IN PERSON
COMMS
TEAM
ONLINE
COMMS
TEAM
Volunteer
Bloggers
Video
Storyteller
Graphic
Design
Photographer
PR
Manager
Journalist/
Copywriter
Photographers
Curriculum
Developer
Host/
Moderator
Experience
Coordinator/
Manager
Comms Director
Meeting Scribe-
Feedback
Surveyor-
Insights
Development
for Creating
Original Content
WT
Community
Member(s)
ORG CHART

40. Communications Director:
The role of the comms director is to agree a comms
strategy for WiseTribe for 6-36 months with the founder and
board and to manage all the necessary resources and
budget to achieve this objective while adhering to branding
guidelines and the values of the organisation.
PR Manager:
The role of the PR manager is to identify & connect and
build close ties with all of the important online & offline
publications and to prepare a 6-36 month PR strategy to
feed stories into these publications and channels.
Journalist/Copywriter:
A skilled journalist or team of skilled writers is required to
produce regular original content (blogs/articles etc)
discussing the key themes required by WiseTribe to spark
intergenerational conversations online and off.
Photographers:
Images are powerful brand creators and with channels like
Instagram available to WiseTribe is is important we recruit a
professional photographer or team of highly skilled
photographers to communicate the values of our brand and
to spark intergenerational conversations with powerful
photography.
Volunteer Bloggers:
Guided by our professional team and adhering to
WiseTribe guidelines, WiseTribe volunteers
would be encouraged to submit blogs they have
written relating to our themes and their own
experiences.
Video Storytellers:
80% of the content on the web will be video by
2015. Increasingly this is how we absorb new
information on pcs, smart phones and tablets.
We need professional talented video storytellers
to help spark intergenerational conversations.
Graphic Design:
The role of graphics and in particular info graphics will
be a key tool to empower WiseTribe to build a credible
brand online. A graphic designer will be required to
upgrade and maintain the design look and feel of our
website and social media channels as well as
producing original info graphics on key themes and
topics relating to wisdom, 21st century living and life’s
journey as may be necessary to spark
intergenerational conversations.
ONLINE EXPERIENCE TEAM: ROLES DEFINED

41. Communications Director:
The role of the comms director is to agree a comms
strategy for WiseTribe for 6-36 months with the founder and
board and to manage all the necessary resources and
budget to achieve this objective while adhering to branding
guidelines and the values of the organisation.
PR Manager:
The role of the PR manager is to identify & connect and
build close ties with all of the important online & offline
publications and to prepare a 6-36 month PR strategy to
feed stories into these publications and channels.
Curriculum Developer:
A skilled professional or semi-professional to help in
identifying primary program goals, design learning modules,
training materials & teaching aids, as well as any
technology supports to be used by both moderators &
participants.
Hosts/Moderators:
A skilled professional or semi-professional who monitors
the interchange of the group & makes decisions regarding
content plus the direction of threads, while maintaining a
sense of control & organization against the time alloted.
Experience Coordinator/Manager:
An intern or intermediate-professional level manager
preferably with events mgmt experience whose duties
include: appropriate venue procurement, providing
refreshments, making sure all course materials are available
& provided & is available for emails/calls from WT members
for any needs associated with the gathering.
Scribe-Surveyor-Editor:
An intern or intermediate-professional level writer/journalist
to serves as Wisdom Exchange scribe, who gleans insights
to develop original publishing content plus supports through
additional research efforts. This person also reviews all the
feedback forms & conducts periodic in-person interviews of
individual members or small group.
WT Community Member(s):
Ideally included in the Wisdom Exchange development team
is both an older & younger generation representative to
provide the viewpoint of the user.
IN PERSON EXPERIENCE TEAM: ROLES DEFINED

42. IN PERSON
Why:
(1) Spark intergenerational conversation
(2) Build community
(3) Publish original material from insights &/or
collaboration activities
How:
Courses/ WT Experiences (courseware)
Festivals
Talks
What:
Compelling, thought provoking conversations,
experiences & collaborations exploring the
main themes of intergenerational exchange, the
life journey and modern 21st living.
similar to:
Tribal Convergence Network > org structure &
tribal-based protocol
F2F Experience > Lean in, Death Café, AA,
ONLINE
Why:
1. Build a large online community (social
media friends and blog/e-zine sign ups)
2. Encourage the community to share our
content with their own networks
3. Encourage the community to engage
with WiseTribe in the real world.
How:
Bi-Weekly E-zine Blogs
Daily Social Media Posts (curated)
Quarterly/Monthly Video Stories
The WiseTribe Website
What:
Compelling, thought provoking, funny posts,
blogs and videos exploring the main themes
of intergenerational exchange, the life
journey and modern 21st living.
OFFLINE
Why:
1. Attract the attention and curiosity of a
large audience,
2. Encourage them to seek us out online
(website/social media/blogs/videos)
3. Encourage them to attend our events
(Wisdom Exchanges, Salons, Special
Events etc)
How:
Press & Magazines
Radio
TV
What:
Compelling, thought provoking articles and
interviews exploring the main themes of
intergenerational exchange, the life journey
and modern 21st living.
COMMUNICATIONS PLAN

43. Online
Offline
In Person
Source Team
& Talent
Prepare Offline
Comms Strategy
Prepare Press kit
Engage Print &
Radio Channels,
Secure Articles &
Interviews
Sept Oct Nov Dec
Source Team
& Talent
Prepare
Online
Comms
Strategy
Engage Online
Channels, Start
Blogs, Create
Videos, SM Posts
Post Videos,
Blogs & SM
Posts
Source Team
& Talent
Prepare In
Person
Strategy
Prepare Talks
Engage
Events, Talks,
Festivals
Engage Print &
Radio Channels,
Secure Articles &
Interviews
Engage
Events, Talks,
Festivals
COMMUNICATIONS PLAN (timeline)

44. COST-BUDGET

45. IN PERSON
ONLINE
Education-
Enlightenment
Career
Improvement
Spirituality
Tony
Robbins
AA Death
Café
Brene
Brown
TED
Upworthy
Marie
Forleo
Turn2Me
.org
World
Science
Festival
Lean In
Senior
Planet
AARP
Life Reimagined
Tribal
Convergence
Network
Origin
Village to
Village
Network
Positively
Positive
Mind, Body,
Green
GAIAM
World Cafe
Encore
Huff Post
Lifestyle
WiseTribe
WiseTribe
The Moth
Toastmaster
MARKET POSITION
Entertainment Life Style
Improvement Self Help Therapy

46. PAID
FREE
Education-
Enlightenment
Career
Improvement Spirituality
Tony
Robbins
AA Death
Café
Brene
Brown
TED
Upworthy
Marie
Forleo
Turn2Me
.org
World
Science
Festival
Lean In
Senior
Planet
AARP
Life Reimagined
Tribal
Convergence
Network
Origin
Village to
Village
Network
Positively
Positive
Mind, Body,
Green
GAIAM
World Cafe
Encore
Huff Post
Lifestyle
WiseTribe
The Moth
Toastmaster
MARKET POSITION
Entertainment Life Style
Improvement Self Help Therapy

47. #1 #2
The ‘Between Generations’ lens for
creating a brand is AVAILABLE.
This brand approach –is easy to communicate &
easy to grasp by our target audience.
There are a handful of orgs who say they do
‘connect generations’ –but they are not strong
brands- & they do ‘other’ things in addition to this
claim, so their proposition feels tepid.
Once you have members sign onto WT under this
positioning, you can layer on many other aspects
that they are also interested in --like being a better
human, making more personal contribution to
society & collaborating as a collective to encourage
a more integrated-harmonious society.
Be one of the first ‘conscious
lifestyle’ brands that’s NOT
exclusively ‘HIPPY-DIPPY’.
(this is a huge opportunity)
Resurrecting a more conscious lifestyle is also
something our target is interested to participate in,
but almost all brands dominating this space are
‘hippy-dippy’, & there are many of them.
Another way stated, the beauty & meaning of
indigenous culture’s customs & a more integral
approach to living is trending now in our society, but
most brands leading with it are like Tribal
Convergence Network or World Café which feel
almost fringe to even early-adopter/influencers.
A more seemingly, straight-forward branding
approach, i.e., the capacity for generations to
illuminate more conscious living through vibrant
conversation, is an approach that would resonate
far more than ‘cosmic stardust patterns’, etc.
POSITIONING OPPORTUNITY

48. AFFINITY BRANDS

49. POTENTIAL PARTNERS-SPONSORS
University Research Programs >
intergenerational or geriatric studies
An interdisciplinary research center
devoted to the scientific understanding of
individual happiness, compassion, strong
social bonding & altruistic behavior.
A membership organization leading
positive social change & delivering
value to people age 50 & over thru
information, advocacy & service.
A nonprofit educational organization
that operates clubs worldwide for the
purpose of helping members improve
their communication, public speaking
& leadership skills.
A global community of people dedicated
to living with deeper wisdom, compassion
& awareness in the digital age.

50. FILM SCHOOLS--
POTENTIAL PARTNERS
[ [+pathway to engage younger members ]
JOURNALISM SCHOOLS
Hofstra University CUNY
Graduate School of
Journalism
Columbia
Journalism
School
Digital Film
Academy
Columbia
University
School of the Arts
Film
Tisch School of the
Arts
BRAND
STORY
TELLING
LENS

51. WISETRIBE SEARCH BLURB

52. WISETRIBE ADS

53. ROTATING TAGLINES
Sparking conversation between generations
--that enlighten the path to more meaningful living in the modern age
#5
Age alchemists sparking better together
#6
A diverse generation thinktank
#7
A discovery community on a timeless
adventure
#8
Timeless conversations changing the
world for good
#1
Sparking conversation between
generations
#2
Generations wiser through one another
#3
Young & old discovering better together
#4
A curious collaborative of young & old

54. WISETRIBE GUEST BLOG SITES
[ or Jacqueline/members get interviewed on ]

55. AFFINITY INFULENCERS

56. CELEBRITIES THAT MIGHT GET IT (just to name a few)
Founder of i.am angel,
a NP dedicated to
‘transforming lives thru
education, opportunity
& inspiration.’
At the 2009 World
Science Fest, along with
musician-scientist Daniel
Levitin, he demonstrated
audience participation
with the ubiquitous nature
of human understanding
of the pentatonic scale by
singing-dancing, & having
the audience sing while
following his movements.
With humanitarian
tendencies & donates big
money to her causes.
Wise, funny, innate
humanitarian, fearless. Politically outspoken
mother of 4 –including
transgender teenager.
Active in humanitarian
charities plus suffered
depression as a teenager –
as an actress knows the
power of storytelling.
Actress, comedian, writer
producer, outspoken –in
2013, voted 50 Coolest &
Most Creative Entertainers
Lives in Brooklyn, long
supporter of homeless
housing, co-funded Young
Lions Fiction Award for
writers under age 35,
activist for gay rights.
Mexican-Kenyan actress,
film-video director.

57. EVENTS TO ATTEND-ORGS TO LEVERAGE

58. COMMUNICATIONS CONTENT
Interconnectedness
Oneness vs Diversity
Depth of Connection
Loneliness & Isolation
Intergenerational Exchanges
Innate Need for Tribal Connection
Interdependent Past, Present, Future
Purpose
Contribution is Essential
More Meaning Matters
21st Century Evolving-Designing
Sustainable Innovation
Systems Thinking & Scale (Tech Networks)
Playful Learning
Collaborative & Collective
Diverse Thinking & Patterns
Age & Wisdom
Life Course Theories (Maslow, Erikson, etc)
Longer Lives = Optimizing Additional Years
Life Long Learning
Society Mindset on Aging/When are you old?
21st Century Health & Well Being
Mind, Body, Spirit = Holistic Approach
Social, Play, Creative, Authentic Connection
Humans & Planet in Balance
Self Worth & Meaning
Valuing the Full Course of Life- no casting off
Current Societal Value Metrics vs Emerging Metrics
Why do We Need More Meaning as we Age?
What Keeps Us from Feeling Worthy?
Leaving a Legacy

59. At 50, everyone has the
FACE THEY
DESERVE
–George Orwell
WISDOM comes with
winters.
–Oscar Wilde
The really frightening
thing about middle age
is that you know you’ll
GROW OUT OF IT.
–Doris Day
Do not deprive me of
MY AGE. I have
earned it.
–May Sarton, The Poet
& the Donkey
I’ve enjoyed every age &
each had it’s own merit.
Every laugh line, every
scar, is a badge I wear to
show I’ve been present,
the inner rings of my
personal tree trunk that I
display proudly.
Nowadays, I don’t want a
perfect face & body; I
WANT TO WEAR THE
LIFE I LIVED.
–Pat Benatar, Between a
Heart & a Rock Place
It is best as one grows
older to STRIP
ONESELF of
possessions, to shed
oneself downward like
a tree, to be almost
wholly earth before
one dies.
–Sylvia Townsend
Warner, Lolly Willowes
Nobody grows old by
merely living a
number of years.
People grow old by
DESERTING THEIR
IDEALS.
– Samuel Ullman
For after all we make
our faces as go along…
-- May Sarton, Journal
of Solitude
I grow old…I grow
old… I shall wear the
bottoms of my trousers
rolled.
--T.S. Eliot, The Love
Song of J. Alfred
Prufrock & Other Poems
I have to start loving
what comes next &
stop hating I won’t be a
part of it.
--Linda Robinson,
Chantepleure
8
BRAND ID: CURATED QUOTES (AGE)

60. BRAND ID: CURATED QUOTES (IDEALS)
Don’t wait. Start stiff.
–Richie Norton
Human salvation lies in
the hands of the
creatively maladjusted.
–Monica Baldwin
All new ideas begin in
a non-conforming mind
that questions some
tenet of the
conventional wisdom.
–H. G. Rickover
My presumption is that
your goal is to change
the world –not study it.
--Guy Kawasaki
I can’t
understand why
people are
frightened of
new ideas. I’m
afraid of the old
ones.
–John Cage
Each time someone
stands up for an ideal, or
acts to improve the lot of
others, or strikes out
against injustice, they
send forth a tiny ripple of
hope.
–Robert F. Kennedy
Here’s to the crazy
ones. The misfits. The
rebels. The trouble-
makers. The round
pegs in the square
holes. The ones who
see things differently…
they change things.
They push the human
race forward. And
while some may see
them as the crazy ones,
we see genius.
–Steve Jobs
There’s a fine line
between genius &
insanity –I have erased
this line.
–P. Picasso
We are all social
entrepreneurs.
Each & every
one of us.
–Ann Odell
If the only tool you
have is a hammer, you
tend to see everything
as a nail.
--Abraham Maslow
9
If at first the idea
is not absurd,
then there is no
hope for it.
--A. Einstein
If you have built castles
in the air, your work
need not be lost; that is
where they should be.
Now put foundations
under them.
–Henry David Thoreau
Control of thought is
more important for
governments that are
free & popular than for
despotic & military
states.
–Noam Chomsky

61. the AGE of wisdom 20/20 = 1+1 DUAL purpose
3-500 words: posted 1x/wk
Jacqueline speaks from a
more visionary/big picture POV
–future fwd– how what we
know now, along with what
else we can learn, + develop,
can impact our future for the
better as a society that
VALUES each other all along
the way of LIFE’S COURSE.
1.5-2 min videos: posted 1x/mon
Killian + Gerard craft shorts
using simple question formats
-like back page Vanity Fair or
Actors Studio- to glean what
they know now that they wish
they had embraced more back
then….or other, etc.
Gripping vs Whimsical
questions –relentlessly the
same each month.
3-500 words: posted 1x/wk
Option 1
Ann speaks from reflective POV
comparing contrasting Millenials
vs Boomers, the 60s vs present,
Voltaire vs Maslow, Beyonce vs
Josephine Baker, etc. What’s
different? What’s the same?
Option 2
Ann + Maria answer single
question each week from each of
our perspectives based upon the
generation we grew up in,
highlighting how + WHY that
impacts our answer.
F U T U R E P R E S E N T P A S T
28
BRAND ID: BLOGGING

62. the AGE of wisdom 20/20 = 1+1 DUAL purpose
F U T U R E P R E S E N T P A S T
29
fax, statistics, info graphics real people vlog insight highlights
BRAND ID: BLOGGING

63. PARADIGM

64. PARADIGM…SHIFT

65. Lighting
the way
Toward more
meaning
‘There are only 2 mistakes one can take
on the road to truth; not going all the
way, & not starting.’
--Buddha

66. Analysis to Date
10.3.2014
WiseTribe

67. tribedef : a social group existing before the development of, or apart from, modern
organization principles.
def : a face to face community, relatively bound by kinship, reciprocal exchange
& strong ties to place.
https://www.ted.com/talks/seth_godin_on_the_tribes_we_lead
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