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community
– Helen Keller
Alone we can do so little.
Together we can do so much.“
“
WHAT COMMUNITIES
HAVE YOU BEEN
A PART OF?
Activity #1
Why do people join communities?
social
To feel less alone and to connect with people
(near or far) to pursue shared interests.
Why do people join communit...
values
To connect with others who share the same
values in a social setting.
Why do people join communities?
To share experiences with natives of the same country, to speak
the shared language and observe cultural traditions togeth...
To develop relationships with others in the same industry
or expand their networks into other industries / markets.busines...
for a sense of belonging.
People join communities,
a group of people
engaged around a shared interest.
community is
CULTURE
The way of life that is unique
to a specific community
COMMUNITY
A group of people engaged
around a shared interes...
DIVERSITY IN YOUR COMMUNITIES
We believe...
We support...
...is important to us.
ARTICULATING YOUR
COMMUNITY
Activity #2
Community Commitment Curve
Members actively collaborate
in order to achieve something together.
Leaders help guide the com...
a group of people
engaged around a shared interest
moving in a strategic direction.
a dnyamic
community is
– Seth Godin
Dynamic communities
realize they can harness their
collective intelligence to
achieve something together, in
...
Left-handed people
Passive Dynamic
Gay Community
Passive Dynamic
Comics
Passive Dynamic
and we’re going to change...
We support...
and our goal is...
...is important to us.
CHARTING YOUR COMMUNITY’S
DIRECTION
A...
BUILDING DYNAMIC
COMMUNITIES
Shared Interest
Group of People
Spur Initial Interactions
Identification of Leader(s)
Strategic Direction
Time + Commitmen...
The leader will allow their faith in the idea to
ignite their passion and become overwhelmed
with the need to share it wit...
leaders:
Share their passion/idea with other people.1
If they feel the same, encourage them to spread the idea.2
Find anot...
Strategic direction in a community comes from
the vision, authenticity, experience, credibility, and
empathy of the leader...
– Seth Godin
Lack of strategy in a leader negates
to realize the full potential of the
community because the community
may...
Strategy comes from the leader and the group’s
collective reasoning.
Strategy in Communities
Strategy is: Strategy is not:...
established
Community Commitment Curve
commitment
time
optimize diversity
steer community in strategic direction(s)refine ...
inception
Engage with the early adopters
one-on-one to build a critical mass
commitment
time
inception
established
mature
- Invite members to join
- Initiate communication
- Launch activities
- Build...
ESTABLISHMENT
Developing a tight-knit community,
that grows beyond you.
commitment
time
inception
established
mature
- Empower loyal members
- Develop a manifesto
- Collect & analyze data
- Memb...
maturity
Identify new directions and opportunities for
impact that the community can leverage
commitment
time
inception
established
mature
- Optimize diversity
- Train & manage leaders
- Explore new platforms & resou...
mitosis
Your self sustaining community
begins to break up into
smaller more focused communities.
commitment
time
inception
established
mature
SUB GROUPS;
- Invite members to join
- Initiate communication
- Launch activi...
IDENTIFYING YOUR COMMUNITY’S
GROWTH STAGE
Activity #4
established
The co.space is an intentional
community for young
changemakers.
Based in State College, PA, it was
launched b...
The TEDxJ&J community was
launched a few years ago by a
leader within J&J who believed
there was an internal community
exc...
PechaKucha are informal and
fun gatherings where creative
people get together and share
their ideas, works, and thoughts
t...
Marvel is one of the world’s
most prominent character-based
entertainment companies, built
on a proven library of over 8,0...
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Community

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Want to learn about what it means to create and support a thriving community? This interactive deck will walk you through the steps needed to lead a meaningful community.

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Community

  1. 1. community
  2. 2. – Helen Keller Alone we can do so little. Together we can do so much.“ “
  3. 3. WHAT COMMUNITIES HAVE YOU BEEN A PART OF? Activity #1
  4. 4. Why do people join communities?
  5. 5. social To feel less alone and to connect with people (near or far) to pursue shared interests. Why do people join communities?
  6. 6. values To connect with others who share the same values in a social setting. Why do people join communities?
  7. 7. To share experiences with natives of the same country, to speak the shared language and observe cultural traditions together.cultural Why do people join communities?
  8. 8. To develop relationships with others in the same industry or expand their networks into other industries / markets.business Why do people join communities?
  9. 9. for a sense of belonging. People join communities,
  10. 10. a group of people engaged around a shared interest. community is
  11. 11. CULTURE The way of life that is unique to a specific community COMMUNITY A group of people engaged around a shared interest shared interest governance behaviors artifacts values communication history
  12. 12. DIVERSITY IN YOUR COMMUNITIES
  13. 13. We believe... We support... ...is important to us. ARTICULATING YOUR COMMUNITY Activity #2
  14. 14. Community Commitment Curve Members actively collaborate in order to achieve something together. Leaders help guide the community in a strategic direction. Members are content with simply belonging. commitment time dynamicPASSIVE
  15. 15. a group of people engaged around a shared interest moving in a strategic direction. a dnyamic community is
  16. 16. – Seth Godin Dynamic communities realize they can harness their collective intelligence to achieve something together, in addition to simply belonging. “ “
  17. 17. Left-handed people Passive Dynamic
  18. 18. Gay Community Passive Dynamic
  19. 19. Comics Passive Dynamic
  20. 20. and we’re going to change... We support... and our goal is... ...is important to us. CHARTING YOUR COMMUNITY’S DIRECTION Activity #3
  21. 21. BUILDING DYNAMIC COMMUNITIES
  22. 22. Shared Interest Group of People Spur Initial Interactions Identification of Leader(s) Strategic Direction Time + Commitment pre-community building checklist you need:
  23. 23. The leader will allow their faith in the idea to ignite their passion and become overwhelmed with the need to share it with others. identify the leader. is it you?
  24. 24. leaders: Share their passion/idea with other people.1 If they feel the same, encourage them to spread the idea.2 Find another person, share their passion/idea again, and put them in contact with the person they found in the previous step. 3 Repeat from #2.4
  25. 25. Strategic direction in a community comes from the vision, authenticity, experience, credibility, and empathy of the leader(s). These leaders start the community, are chosen by the community, or emanate naturally from the community through a process of organic selection. Strategy emerges from the leaders
  26. 26. – Seth Godin Lack of strategy in a leader negates to realize the full potential of the community because the community may not harness all of their energy in the right direction and instead split into various directions. “ “
  27. 27. Strategy comes from the leader and the group’s collective reasoning. Strategy in Communities Strategy is: Strategy is not: - Dictating a direction - Sheep blindly following a sheperd - Imposed from above - Listening to the voices - Giving direction - Purposefully creating opportunities for dialogue, engagement, and continuing participation. - An interactive process - Cultivating the natural resources of the community X
  28. 28. established Community Commitment Curve commitment time optimize diversity steer community in strategic direction(s)refine goals & vision explore new platforms & resources to amplify impact identify and create popular sub-groups train and manager leaders develop a manifestoempower loyal members resolve conflictsleader(s) begin to step back collect & analyze data members drive growth members initiate events & activities inception mature initiate communication develop limited sense of community build relationships launch activitiesinvite members to join develop purpose
  29. 29. inception Engage with the early adopters one-on-one to build a critical mass
  30. 30. commitment time inception established mature - Invite members to join - Initiate communication - Launch activities - Build relationships - Start to develop the sense of community - Seed community interactions tasks member loyal member leader / organizerCommunity Commitment Curve
  31. 31. ESTABLISHMENT Developing a tight-knit community, that grows beyond you.
  32. 32. commitment time inception established mature - Empower loyal members - Develop a manifesto - Collect & analyze data - Members drive growth - Members initiate events & activities - Resolve Conflicts - Leaders begin to step back tasks Community Commitment Curve
  33. 33. maturity Identify new directions and opportunities for impact that the community can leverage
  34. 34. commitment time inception established mature - Optimize diversity - Train & manage leaders - Explore new platforms & resource to amplify community impact - Steer community in strategic directions - Refine goals & vision - Identify & create popular sub-groups tasks Community Commitment Curve
  35. 35. mitosis Your self sustaining community begins to break up into smaller more focused communities.
  36. 36. commitment time inception established mature SUB GROUPS; - Invite members to join - Initiate communication - Launch activities - Build relationships - Develop limited sense of community tasks Community Commitment Curve
  37. 37. IDENTIFYING YOUR COMMUNITY’S GROWTH STAGE Activity #4
  38. 38. established The co.space is an intentional community for young changemakers. Based in State College, PA, it was launched by two founders who oversaw and ran the home for the first two years and then proceeded to pass day-to-day leadership to two house managers. The co.space is beginning to mature and scale into future cities as it expands its leadership team. inception mature
  39. 39. The TEDxJ&J community was launched a few years ago by a leader within J&J who believed there was an internal community excited about creating a culture of innovation. What began as a small gathering of like-minded individuals has grown into a large event with multiple gatherings and teams led by individuals throughout the company around the world. established inception mature
  40. 40. PechaKucha are informal and fun gatherings where creative people get together and share their ideas, works, and thoughts through simple presentations. Founded by 2 individuals in Japan, it is now run by city organizers and volunteers in over 800 cities around the globe. established inception mature
  41. 41. Marvel is one of the world’s most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel has countless sub- communities targeting movies, gaming, books, character- specific groups, events, online communities and more. established inception mature mitosis

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