This document proposes a system called WISE (Wider Internet Semantic Enrichment) to link online user identities and enrich profile data. WISE retrieves publicly available information from internet sources using an email address. It matches and consolidates a user's contacts, demographics, social profiles, organization details, and photos. WISE was tested on a list of Italian email addresses and achieved a 28% match rate across these different identity profile fields. The goal of WISE is to generate business-relevant user information by linking a user's multiple online identities indicated by their email address.

1. DATABASE ENRICHMENT
AT THE INFORMATION
TIMES OF O V E R LOA D
1

2. The Internet User
2000 2008 Now
2

3. Inter-network of users and applications
2000 2008 Now
3

4. 4

5. “THE WEB IS MORE
A SOCIAL CREATION
THAN A
TECHNICAL ONE. I
DESIGNED IT FOR A
SOCIAL EFFECT —
TO HELP PEOPLE
WORK TOGETHER”
Tim Berners Lee
5

6. Inter-network of users and applications
2000 2008 Now
6

7. 2000 2008 Now
7

8. IN AUGUST 2008
FACEBOOK
P U T S A FAC E TO
100M INTERNET USER
2000 2008 Now
8

9. IN AGOUST 2012
FACEBOOK
P U T S A FAC E TO
800M INTERNET USER
2000 2008 Now
9

10. SINCE THEN
A UNIVERSE OF ETHEROGENEUS
SOCIAL NETWORKS
WA S B O R N
10

11. GIVING
B I RT H TO
MULTIPLE
O N L I N E
IDENTITIES
11

12. 12

13. HOW
TO LINK
THEM ALL
?
13

14. TO GENERATE
BUSINESS-RELEVANT
INFORMATION
14

15. INTRODUCING
THE BEST
SINGLE INVENTION
OF THE INTERNET
(UNTIL 22 MAY 2012)
15

16. 16

17. THE EMAIL ADDRESS
16

18. 17

19. IN DATABASE THEORIES
A UNIQUE KEY
IS BEST-REQUIRED
IN ORDER TO IDENTIFY
RESOURCES
AS A SINGLE ENTITY
18

20. IT TURNS OUT THAT
EMAIL ADDRESS
IS STILL ESSENTIAL
TO LINK ALL ONLINE
IDE NTITIES
(AND RELATED-DATA)
19

21. Unknown user Unknown user
Unknow title Unknow status
Unknown user
Unknow info
?
20

22. @panaghia Sergio Panagia
Don’t look down Cemit Interactive ..
Sergio Panagia Degli ..
Università
Web Develop..
sergio@cemitds.it
21

23. SO WHAT?
22

24. INTRODUCING
WISE
WIDER INTERNET SEMANTIC ENRICHMENT
23

25. WISE
RETRIVES USER
INFORMATION FROM
P U B L I C LY AVA I L A B L E
INTERNET SOURCES
s.panagia@cemitds.it
Email Address
24

26. WISE
RETRIVES USER
INFORMATION FROM
P U B L I C LY AVA I L A B L E
INTERNET SOURCES
s.panagia@cemitds.it
Email Address
25

27. WISE
WHICH INFORMATION?
1 Contacts
2 Social Profiles
3 Business / Organization
4 Demographics
26

28. CONTACTS
First Name Last Name Websites
Chat/IM Accounts
27

29. DEMOGRAPHICS
Age Range Location Gender
28

30. SOCIAL
PROFILES
Username Bio URL
N° Followings N° Followers
29

31. USER PHOTOS
Social Network Url
30

32. ORGANIZATION
Company Job Title
Start Date End Date
31

33. HOW WELL?
32

34. Match
Contact Infos Demographics Photos Social Profiles
33

35. Match
Contact Infos Demographics Photos Social Profiles
34

36. Match
28 %
Contact Infos Demographics Photos Social Profiles
34

37. }
Match
1 Demographics 29.6
TESTED
2 Contact Infos 26.5 on a list of emails*
3 Social Profiles
4 Organization
29.5
0.03 %
* list of emails owned
by italian users
5 Photos 27.98
35

38. Thank you .
Sergio Panagia
@panaghia
sergio@cemitds.it
36