Faster time to insight with Mobile research in Asia - SKIM

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Faster time to insight with Mobile research in Asia - SKIM

  1. 1. March 4-7, 2014 Ramada Hotel, Singapore www.mrmw.net
  2. 2. Title Sponsor Gold Sponsor Silver Sponsors Bag Sponsor Workshop Host Sponsor Event App Partner Networking Reception Partner March 4-7, 2014 Ramada Hotel, Singapore www.mrmw.net
  3. 3. Association and Media Partners March 4-7, 2014 Ramada Hotel, Singapore www.mrmw.net
  4. 4. expect great answers Faster time to insight with Mobile research in Asia But how do results hold up? Robin de Rooij New Venture Director SKIM Singapore March 5th 2014, Singapore, MRMW Asia Conference photo: sprklg
  5. 5. 2
  6. 6. 3 Different target groups photo: Stephen Buresphoto: YL Tan
  7. 7. 4 Threat Opportunity www
  8. 8. But where are we? 5 REACH TIME TO INSIGHT Now?
  9. 9. 6 What to say?
  10. 10. 7 12 choice tasks 3 choice tasks CAPI Mobile 20min. 5min.
  11. 11. 8 CAPI Mobile $$$$3weeks $$1week
  12. 12. 9 Washes faster Washes whiter Washes cleaner CAPI Mobile 5% 34% -8% 30% 22% 20% Major differences in top Claims
  13. 13. Major differences in samples 10 28% 70% $$ $$ 30 38% 84% 30% 65% CAPI Mobile 1
  14. 14. 11 CAPI Mobile Preferences ≠ Preferences ≠ 30 Preferences ≠ 30 vs 1 1 30 1
  15. 15. So where are we? 12 REACH TIME TO INSIGHT Future
  16. 16. Young & highly educated singles 13 Critically consider each market Can’t reach all target groups Technically possible
  17. 17. r.derooij@skimgroup.com @Robin_de_Rooijexpect great answers Robin de Rooij New Venture Director SKIM Asia m.kalivianakis@skimgroup.com @Kalivianakis Mini Kalivianakis Global Business Director
  18. 18. Title Sponsor Gold Sponsor Silver Sponsors Bag Sponsor Workshop Host Sponsor Event App Partner Networking Reception Partner March 4-7, 2014 Ramada Hotel, Singapore www.mrmw.net
  19. 19. Association and Media Partners March 4-7, 2014 Ramada Hotel, Singapore www.mrmw.net
  20. 20. March 4-7, 2014 Ramada Hotel, Singapore www.mrmw.net

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