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Big companies like Google like to hire
people who are entrepreneurial, so often
these are the people already interested in
trying something new. If you’ve got
something to offer, it’s not actually that
hard to recruit people away from these big
companies.
- Gayle Laakmann McDowell, tech hiring
consultant and Founder of CareerCup
It's the
Vision,
Not Just
Product
01
If you thought attracting talent to
your company was hard, what if
your company was called
Cockroach Labs?
...not a problem for Head of
People Operations at Cockroach
Labs, Lindsay Grenawalt
what led people to
the company winning!
what was keeping
them here
Her approach: Interview everyone to learn
Cockroach Labs strives to be
the best, most survivable,
scalable open source SQL
database around (hence the
name).
Lindsay grew
the team 3X
0
10
20
30
2015 2016
It's All
About 
IMPACT02
The Googles &
Facebooks might have
amazing perks....
But it's...
Hard to feel like you have a stake.
Hard to ship anything without red tape.
Hard to make a *big* impact.
It's why Walmart's CTO doesn't
buy into the Valley hype...
“When we pilot something, we can just go
to 50 stores,” WalmartLabs CTO Jeremy
King says. “It’s almost so fast ...it takes
two or three times to get used to it.”
- WalmartLabs CTO Jeremy King
I M P A C T
Proven tool:
Agility03
Their weakness:
Flood of
resumes
High
overhead
Slower
to act
LUNCH &
LEARN VS. JUST
LUNCH
STAY ON TOP
OF FOLLOW-
UPS
Get ahead by
immersing top
candidates in your
team.
Reach out fast &
interview faster.
Win With Speed!
Speed is the reason
why Pure Storage won
the coveted talents of
senior software
engineer. 
Phil was debating between:
Large Bank Pure Storage
Phil passed Pure's coding challege online
Spoke with the candidate success manager
Pure offered a phone screening the next
morning, flight to SV on Friday and an offer
by Monday
By the time he flew back
from NYC...
Hord was hired.
The NYC company was
still processing paperwork.
AGILITY
Pedigree
as a pitfall04
“It’s always going to be hard for large
enterprises, such as insurance companies
in the Midwest, to compete with the
Googles and Facebooks of the world.
Instead of going after those star
candidates, you should look for candidates
that those companies don’t see.”
- Gayle Laakmann McDowell, tech hiring
consultant and Founder of CareerCup
The biggest sources of talent for top-tiered
tech companies are, well, each other.
At the heart of the talent war,
brand names on a resume are
simply one proxy for talent.
Top Students
at Top 100 CS
Programs
Top 100 Students
at One Prestigious
CS Program
Which Would You Choose?
While everyone is fighting for
Stanford CS grads, the best
recruiters know great skills can
come from all over the nation.
We hosted a worldwide University Coding contest, and a
high school in China got 2nd place..
If you narrow down to universities in the U.S., there
were some underdogs who came out on top!
Skills > pedigree.

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Winning Tech Talent from Google, Facebook

  • 1.
  • 2. Big companies like Google like to hire people who are entrepreneurial, so often these are the people already interested in trying something new. If you’ve got something to offer, it’s not actually that hard to recruit people away from these big companies. - Gayle Laakmann McDowell, tech hiring consultant and Founder of CareerCup
  • 4. If you thought attracting talent to your company was hard, what if your company was called Cockroach Labs?
  • 5. ...not a problem for Head of People Operations at Cockroach Labs, Lindsay Grenawalt
  • 6. what led people to the company winning! what was keeping them here Her approach: Interview everyone to learn
  • 7. Cockroach Labs strives to be the best, most survivable, scalable open source SQL database around (hence the name). Lindsay grew the team 3X 0 10 20 30 2015 2016
  • 9. The Googles & Facebooks might have amazing perks....
  • 10. But it's... Hard to feel like you have a stake. Hard to ship anything without red tape. Hard to make a *big* impact.
  • 11. It's why Walmart's CTO doesn't buy into the Valley hype... “When we pilot something, we can just go to 50 stores,” WalmartLabs CTO Jeremy King says. “It’s almost so fast ...it takes two or three times to get used to it.” - WalmartLabs CTO Jeremy King
  • 12. I M P A C T
  • 15. LUNCH & LEARN VS. JUST LUNCH STAY ON TOP OF FOLLOW- UPS Get ahead by immersing top candidates in your team. Reach out fast & interview faster. Win With Speed!
  • 16. Speed is the reason why Pure Storage won the coveted talents of senior software engineer. 
  • 17. Phil was debating between: Large Bank Pure Storage
  • 18. Phil passed Pure's coding challege online Spoke with the candidate success manager Pure offered a phone screening the next morning, flight to SV on Friday and an offer by Monday By the time he flew back from NYC...
  • 19. Hord was hired. The NYC company was still processing paperwork.
  • 22. “It’s always going to be hard for large enterprises, such as insurance companies in the Midwest, to compete with the Googles and Facebooks of the world. Instead of going after those star candidates, you should look for candidates that those companies don’t see.” - Gayle Laakmann McDowell, tech hiring consultant and Founder of CareerCup
  • 23. The biggest sources of talent for top-tiered tech companies are, well, each other.
  • 24. At the heart of the talent war, brand names on a resume are simply one proxy for talent.
  • 25. Top Students at Top 100 CS Programs Top 100 Students at One Prestigious CS Program Which Would You Choose?
  • 26. While everyone is fighting for Stanford CS grads, the best recruiters know great skills can come from all over the nation.
  • 27. We hosted a worldwide University Coding contest, and a high school in China got 2nd place..
  • 28. If you narrow down to universities in the U.S., there were some underdogs who came out on top!
  • 29.