The document discusses strategies for achieving initial success in business, referred to as a 'first win'. It emphasizes the importance of leveraging this initial success to learn about the market, develop contacts, and gain credibility before expanding into new customers, products, and geographical areas.

13. • Get a “first win”
• Use this to
- learn more about the
market
- develop contacts
- gain credibility
• Then expand to new
customers, products,
geographical areas

14. 4
Built a
“Beach
Head” and
Worked Out