For the complete report, get in touch with us at : info@netscribes.com The wine market in India has been growing due to changing market scenarios and growing income levels and has become a part of an individual’s regular consumption basket. Due to changing cultures, consumers are becoming more aware of domestic and foreign brands which are boosting the consumption levels. Players in the industry are launching regular and premium brands. A range of price points are being targeted to tap the market potential. Wine and food pairing events and sessions are also increasing in number which in turn is popularizing the beverage to a great extent. The report begins with an introduction section wherein a differentiation of the alcoholic beverages has been provided on the basis of production with a focus on the wine category. This is followed by the market overview section providing the size and growth in the market of volume consumed. It also provides the existing and forecasted market segmentation by types of wine consumed in India and the current region-wise consumption levels. This is followed by information regarding the market in terms of production of wine showing the number of wineries operating in India with the break-up of price points of production. A clear description of grape cultivation in India has also been provided to show the amount of grapes cultivated and used in wine cultivation in India and also the major areas of grape cultivation. It also shows a break-up of varieties of grapes cultivated. This is followed by the import structure of wine including the key countries from where it is carried out. An analysis of the drivers explain the factors for growth of the industry including rising income levels, government initiatives young population and low penetration, growth in organized retail, changing lifestyles and perceptions, affordability and growing awareness towards international brands. The key challenges identified encompass presence of substitutes, variance in state-level policies, advertising ban on alcohol and inconsistent quality. Key trends in the market have also been analyzed including emerging strategies and business models, new entrants – domestic and foreign, rising PE activity in wine sector, promotional wine events and wine clubs. The competition section provides an overview of the competitive landscape of the market with the share of players in the wine market in terms of sales. A product portfolio matrix has also been illustrated covering all the players. It also includes brief profiles of the major players in the market.

1. Wines Market – India
September 2010

2. Executive Summary
Wines market in India by consumption was valued at X mn cases in 20-- and is expected to grow
at Z% over 20XX-XX
The market primarily includes – Wine 1, Wine 2, Wine 3 and other varieties like 4 and 5 wines
Market also account for a small share
LE
Preferences are more for still wines with State 1 emerging as the largest wine drinking state
In wine production, State X accounts for most of the share followed by Y and Z
Drivers:
MP
Rising income levels
Challenges:
Presence of substitutes
A
Government initiatives Variance in state-level policies
Drivers &
Challenges
S
Young population and low penetration
Growth in Organized retail
Changing lifestyles and perceptions
Affordability
Advertising ban on alcohol
Inconsistent quality
Growing awareness towards international brands
Emerging strategies and business models Promotional Wine events
Trends New entrants – domestic and foreign Wine Clubs
Rising PE activity in wine sector
Market is dominated by Company 1 with its ‘X’ brand
Market is becoming more competitive with influx of foreign brands and players
Competition
Wine players also face stiff competition from other alcoholic beverages in India which have a
greater market penetration
WINES MARKET IN INDIA 2010.PPT 2

3. •Introduction
•Market Overview
•Drivers & Challenges
•Trends
•Competition
•Key Developments
WINES MARKET IN INDIA 2010.PPT 3

4. Wines market in India is growing with consumption
concentrated to metros which favour still wines
Consumption Volume and Growth
• Nascent industry albeit a fast growing one attracting
a number of domestic entrepreneurs, foreign firms, mn cases
q
and importers a Z%
LE
• Wine drinking is primarily a metropolitan
phenomenon b
p
P
Consumption in other cities and regions is low due to high
price relative to beer and spirits as well as distribution
hurdles impacting availability
M
c
A
• Preferences are largely towards still wines 0
S
(traditional X and Y) although a market exists for A 2008 2013e
and B wines also
Wine Consumption (Region-wise) Segments
State 6 2008 2013e
State 5 14% Segment 1 Segment 1
3% X% X%
State 1
State 4 10% 40%
11%
State 3
Z% Z%
22% Segment 3 Y% Y%
Segment 3
State 2 Segment 2 Segment 2
Source:
WINES MARKET IN INDIA 2010.PPT 4

5. Domestic production is rising and concentrated largely in
State 1 followed by State 2 at a distant second
Production Volume and Growth
• State 1, State 2 and State 3 are the wine producing mn lts
states in India
p a Q%
• Wine districts of X, Y, Z in State 1 are growers of wine
LE
q
grapes c
r b
P
• District 1 and 2 is considered as the important grape
s
growing regions in State 2
M
t
• State 3 is another upcoming state for wine
A
0
production
S
2008 2009 2010e
Wineries in India (March 2010) Price Points of Produced Wines in India
Total Wineries: X
State 4 State 5 7%
State 3 <X
E% Currently, out of X 1%
C% wineries, Y are non X-Y
State 2
B% D% operational (Z 27% Y-Z
being in State 1) >Z
65%
A%
State 1
Source:
WINES MARKET IN INDIA 2010.PPT 5

6. Drivers and Challenges – Summary
Drivers
Rising income levels
Challenges
Government initiatives
Presence of substitutes
Young population and low
penetration Variance in state-level policies
Growth in Organized retail
Advertising ban on alcohol
Changing lifestyles and perceptions
Inconsistent quality
Affordability
Growing awareness towards
international brands
WINES MARKET IN INDIA 2010.PPT 6

7. Trends – Summary
Emerging strategies and business
models
New entrants – domestic and
Wine Clubs
foreign
Key
Trends
Promotional Wine events Rising PE activity in wine sector
WINES MARKET IN INDIA 2010.PPT 7

8. Company 1 dominates the domestic market although new
entrants will increase competition
Overview Market share – Sales (2009)
•Total number of functional wineries is
estimated to be X with the maximum located
LE
in State 1
•Other major producers include Company 1,
Company 2 and 3
MP
•Competition is expected to increase with more
35%
A
entrants – domestic and imports 42%
S
•Competition for players also exists from other
liquors which are popular in India which are
consumed in large quantities
•About X of the volume sales are through off-
Others 50% 50% Company 1
trade channels – 5 star hotels, pubs and bar-
restaurants
Source:
WINES MARKET IN INDIA 2010.PPT 8

9. Major Players (1/9)
Company Business Description
Company 1 • Formed in 19-- and based in State 1
• It operates as a subsidiary of Company X
• Engages in manufacturing and marketing spirits in India
• Produces X type of wine
• Also produces rum, gin, vermouth, whisky, amaretto, vodka, tequila, cognac, and beer
• Markets the ‘Z’ label of X type of wine wine
Company 2 • Launched its wine in India in 20--
• Has a well developed estate of X acres at State 1
• Its entire process of wine making is inspired by oncology practices that are prevalent in the X
region of Country Z
• Sells A number of imported wines in India
• Has plantations for varieties like Variety 1, 2, 3, 4, 5 and 6
• Is working on development of another X acres and will be ready by end of 20--
SAMPLE
Source:
WINES MARKET IN INDIA 2010.PPT 9

10. Thank you for the attention
The Wines Market – India report is part of Research on India’s Food & Beverage Industry
Series.
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WINES MARKET IN INDIA 2010.PPT 10