The Indian bottled water industry is large and growing rapidly. It was estimated to be worth USD XX million in 2007 and is forecast to reach USD YY million by 2012, growing at x% annually. The market consists of packaged drinking water and natural mineral water segments. While several companies lead the packaged drinking water segment, company Z dominates the natural mineral water segment. Key drivers of the industry's growth include water shortages, health awareness, and outdated laws. However, challenges exist such as poor infrastructure and difficulties differentiating brands.