Wine market hong kong highlights
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The still wine market in Hong Kong saw total volume of 11.6 million litres and total value of HK$2.6 billion in 2010, and is forecasted to grow 119% from 2010 to 2015. Cabernet Sauvignon and Chardonnay are the most popular cultivars for red and white wines respectively, comprising over half the market. Imports from France, Australia, the US, Chile and Italy make up over 30% of the market, with Jacobs Creek being the most popular brand at 3.2% of sales.
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Similar to Wine market hong kong highlights (7)
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2011 Foundation Wine Course 2: The Wines of France
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Wine market hong kong highlights
- 1. STILL WINE MARKET IN HONG KONG HIGHLIGHTS CONSUMERS: Total: By Age: Sex: Income: ? TOTAL MARKET 2010: VOLUME 11.6 Million Litres, VALUE HK$ 2.6 Billion GROWTH FORECAST 2010-2015 119% 1. MOST POPULAR CULTIVARS Red: Cabernet Sauvignon 55% White: Chardonnay 59% 2. NEW/OLD WORLD: 60/40% 3. PRICE RANGE: HK$65-135 31.5% HK$135-175 25% 4. MOST POPULAR BRANDS Jacobs Creek Martini Dry Vermouth 5. PRIVATE LABELS: Insignificant 6. VOLUME 000’S LTS VALUE HK$ M (2010) Red 5945 1346 White 2420 464 Rose 273 58 Off Trade 1216 On Trade 1343 7. SALES BY CULTIVARS RED: Cab Sauv 55% Merlot 14.5% Shiraz 12% WHITE: Chardonnay 59% Riesling 14.5% Sauv Blanc 17.0% 8. EXPORTS FROM HONG KONG China: HK$ M 275 Macau: 396 9. IMPORTS BY COUNTRY France 11.2% Australia 7.3% US 5.6% Chile 3.4% Italy 1.7% 10. SALES BY BRAND Jacobs Creek ( Pernod Ricard ) 3.2% Cape Mentell (Moet Hennessy) 0.7 Jean Pierre Moueix ( Moet Hennessey Diagio ) 1.7% Robert Mondavi (Maxxium HK) 0.7 Wolf Blass Yellow Label (Fosters) 1.5% Long Mountain (Pernot Ricard) 0.6 Columbia Crest (Pernot Ricard ) 1.5% Bolla (Telford) 0.5 Yellow Tail (Telford Int ) 0.8% Jim Barry (Moet Hennessy) 0.5 Wydham Estates ( Pernod Ricard ) 0.8% Michel Laroche ( Moet Henn ) 0.5