The MICE Industry Middle East Potential Event Management Why Event Management as a Career Choice?

1. #WannaBeEventManager
By Mario E. Kanaan

2. At A Glance
The MICE Industry
Definition, History & Importance
Middle East Potential
Key Players
Event Management
Event Management Definition
Why Event Management as a Career Choice?
Tips to Ace Event Management
Questions ?

3. What is the MICE Industry?

4. The History of the MICE Industry
1
2 3
4
The first MICE activity
can be traced back
to Europe and
North-America
during the
industrialization
period
This created the
need for larger
event spaces
Officially, 1896 is
the year when the
MICE industry came
into light with a
group of
businessmen from
Detroit, Michigan
who invited large
meetings to be held
in their town.
The first events took
place in universities
where there was the
need to share
information in
academic circles

5. At the beginning of
the 20th century
new types of events
emerged

6. Types
Annual General Meetings
Exhibitions Galas
Board Meetings Conferences
Press Conferences

7. Types
Workshops
International Events Expositions
Product Launch Events Receptions
Political Events

9. Importance of Events
Example

10. The Importance of the MICE Industry
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2
3
4
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6

11. Middle East Potential

12. Middle East Potential
The Middle East is the fastest
growing international
association meeting
market in the world according
International Congress and
Convention Association (ICCA)
study which was revealed in
2014.

13. GCC as an Events Hub

14. UAE will host World Expo 2020 and set to welcome more
than 25 million visitors over a period of six months during
the Expo.

15. GCC

16. The UAE, Saudi Arabia and Oman have emerged as the top three MICE
destinations in the region:
1
2
3
4

17. Lebanon
Travel and tourism investment in Lebanon is forecast to cross US$865 million by
2022
This is encourages leaders in the country to take this sector more seriously.
Over the period 2012-2022 the travel and tourism economy in Lebanon is expected to
3.2% annually against a Middle East average of 4.2%
--
Attractive destination VS Security Issues

18. Key Players

19. Who are The Key Players in the MICE Industry

20. The Organizers
NGOs,
institutions,
international &
trade
organizations
and academic
bodies
Private
companies,
agencies and
other business
units
Event
management
companies,
freelancers and
fundraisers
Ministries,
embassies and
municipalities

21. The Partners
Knowledge
partner,
academic
partner,
technology
partner among
others
Companies who
provide funding or
resources for the
MICE activities in
return for
promoting their
brand and
products
Agencies, news
outlets, TV, radios,
online and print
publications that
support you in
spreading the word
Government
entities or
dignitaries who
officially
extend support
to the event

22. The Suppliers

23. They are the people we are targeting for the event: The guests, The
audience, the visitors, the exhibitors, participants among others
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2
3
4
The Target Market
5

24. Q A&
THANKS FOR LISTENING

25. Event Management
Event Management Definition
Why Event Management as a Career Choice?
Tips to Ace Event Management

26. Event management is the co-
ordination, running and planning of
all the people, teams and features
that come together to create the
perfect outcome

27. Why Event Management as a Career Choice?
It’s full of
new
challenges
It’s a dynamic
industry
It includes
diverse
roles
Be a bit of
everything
Rewarding
career

28. An Event Manager is a bit of Everything!
ProjectManagement
Sales, contact& negotiation
Design
Microsoft Office & other related applications
Writing & copywriting
Budget & finance
Marketing, PR & Social media
Research

29. What do you gain in the events career?
Build networks Discover the world Friendships Credibility Skills
Visit
Great
places and
venues
Build long
Lasting
Friendships
You can
Become a
freelancer
by building
your
reputation
Learn and
acquire
new sets of
skills
Face to
face with
an
amazing
network of
individuals
.

30. Standard Career Path
Assistant Coordinator DirectorManager
Group
Director

31. Event Coordinator Event Manager

32. Top Tips for a Successful Career in Event Management
Read all you can
Don’t specialize too early
Organize anything you can
Get to grips with Social Media
Ensure you have a good computing skills
Volunteer and get work experience

34. Event management is
a fast-paced
varied,
and highly employable field
The event industry needs you
WHAT ARE YOU WAITING FOR?

35. Q A&
THANKS FOR LISTENING

36. CONTACT ME
Mario Kanaan
@mariokanaan
+ 961 3 181 295
mariokanaan@gmail.com
Beirut, Lebanon Mario Kanaan
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