William Bakker - TravelNext Congres 2012
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William Bakker van Think! Social Media kwam over zijn passie vertellen op het TravelNext Congres. Destinatiemarketing met social at the core!
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William Bakker - TravelNext Congres 2012
- 1. Vancouver | Detroit | Amsterdam | Sydney WILLIAM BAKKER @WILHELMUS
- 2. We believe tourism experiences enhances people’s lives and makes the world a better place.
- 3. #TRAVELNEXT @WILHELMUS MANDATORY LOGO SLIDE
- 4. #TRAVELNEXT @WILHELMUS
- 5. #TRAVELNEXT @WILHELMUS
- 6. #TRAVELNEXT @WILHELMUS
- 7. #TRAVELNEXT @WILHELMUS
- 8. #TRAVELNEXT @WILHELMUS Travellingwithparents.com
- 9. #TRAVELNEXT Key Take-Away: The internet is AWESOME! @WILHELMUS
- 10. #TRAVELNEXT @WILHELMUS
- 11. #TRAVELNEXT music home improvement @WILHELMUS
- 12. #TRAVELNEXT @WILHELMUS
- 13. PASSIONATE COMMUNITIES #TRAVELNEXT passion influencers community everybody else @WILHELMUS
- 14. #TRAVELNEXT Brownies The term used to describe the fan community (usually adult men) of the @WILHELMUS show My Little Pony: Friendship is Magic.
- 15. #TRAVELNEXT @WILHELMUS
- 16. #TRAVELNEXT Key Take-Aways: Online communities form around people’s passions These communities have their own influencers @WILHELMUS
- 17. #TRAVELNEXT @WILHELMUS CASE STUDY 1
- 18. PASSIONATE COMMUNITY #TRAVELNEXT passion: food influencers: bloggers community: foodies everybody else @WILHELMUS
- 19. #TRAVELNEXT @WILHELMUS
- 20. #TRAVELNEXT @WILHELMUS
- 21. #TRAVELNEXT @WILHELMUS
- 22. #TRAVELNEXT @WILHELMUS
- 23. #TRAVELNEXT @WILHELMUS
- 24. #TRAVELNEXT @WILHELMUS
- 25. #TRAVELNEXT @WILHELMUS CASE STUDY 2
- 26. PASSIONATE COMMUNITY #TRAVELNEXT passion: music influencers: bands community: music fans everybody else @WILHELMUS
- 27. ROUND ONE: BANDS ENTRY AND SHORTLISTING #TRAVELNEXT @WILHELMUS
- 28. ROUND 2: HEAD TO HEAD BATTLES #TRAVELNEXT @WILHELMUS
- 29. BANDS REACHING OUT TO FANS #TRAVELNEXT @WILHELMUS
- 30. #TRAVELNEXT @WILHELMUS FANS RESPONDING
- 31. #TRAVELNEXT @WILHELMUS EARNED MEDIA
- 32. #TRAVELNEXT @WILHELMUS CASE STUDY 3
- 33. #TRAVELNEXT Key Take-Away: Activate a passionate community and they’ll do the marketing for you @WILHELMUS
- 34. SOCIAL AT THE CORE #TRAVELNEXT Social at the core Amplified by influencer outreach Supported by targeted and measurable digital Extended by @WILHELMUS traditional advertising
- 35. GUIDE PHOTO SELECTION #TRAVELNEXT @WILHELMUS
- 36. #TRAVELNEXT @WILHELMUS CONFERENCES
- 37. CASE STUDY 4: CONTENT DEVELOPMENT #TRAVELNEXT @WILHELMUS
- 38. #TRAVELNEXT @WILHELMUS
- 39. #TRAVELNEXT @WILHELMUS
- 40. #TRAVELNEXT @WILHELMUS
- 41. #TRAVELNEXT @WILHELMUS
- 42. #TRAVELNEXT @WILHELMUS
- 43. #TRAVELNEXT @WILHELMUS
- 44. #TRAVELNEXT @WILHELMUS
- 45. #TRAVELNEXT @WILHELMUS
- 46. #TRAVELNEXT @WILHELMUS
- 47. #TRAVELNEXT @WILHELMUS
- 48. #TRAVELNEXT @WILHELMUS
- 49. #TRAVELNEXT Key Take-Away: Increase your efficiency and effectiveness by putting social at the core of everything @WILHELMUS
- 50. #TRAVELNEXT @WILHELMUS What would you do if you could start again and compete with your own organization?
- 51. THANK YOU stay in touch thinksocialmedia.com wilhelmus.ca @wilhelmus william@thinksocialmedia.com
Editor's Notes
- We created a Facebook application where bands could enter the competition. Over 60 did.The application was then used to get fans to vote on their favorite band so we could shortlist 8 for the next round.Of the application also included a lot of information about the Montréal music scene and Pop Montréal.
- Fans got really excited and responded to their bands call to participate in the campaign… exactly what we were hoping for.
- Tourism is highly experiential with unlimited combinations of experiences. Marketing a destination is very different to marketing large consumer brands. We believe that tourism marketing should be consumer-centric. For that reason, we put social at the core. Social is so important to destination marketing that we’ve built our entire destination marketing methodology around it.
- And the team went through all kinds of great experiences that resulted into great content, shared in real time.
- =
- destroy-your-business.com, a task force staffed by young hotshots charged with inventing Internet businesses independent of GE's mainstream unitsIn 1999, GE embarked on a strategic planning exercise known as Destroy Your Business(DYB). Each unit of the organization visualized how it might be crushed by the dotcom juggernaut, on former CEO Jack Welch’s premise that if a company didn’t identify its ownweaknesses somebody else would do it for them. During the process, the business units discovered how they could use the Internet to their advantage, a concept that came to be known as Grow Your Business (GYB)."Destroy Your Business woke us up..