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If you build it, will they come back?  Predicting users’ intention to return to Virtual Worlds Lakshmi Goel Norman Johnson Iris Junglas Blake Ives
Motivation ,[object Object],[object Object],[object Object],U of H Dell IBM U of H
Research Question ,[object Object]
Research Model
Theoretical Background Interaction with others
Theoretical Background Interaction with space
Theoretical Background Interaction with artifacts
Theoretical Background Interaction with artifacts Interaction with space Interaction with others
Theoretical Background Aura Nimbus Focus Boundaries Spatial Model of Interaction (Benford et al. 1994)
Aura Click Click Click…
Nimbus/ Focus
Boundaries
Theoretical Background Awareness  Attention Theory ,[object Object],[object Object],[object Object],[object Object],(Davenport and Beck 2001)
Theoretical Background Awareness  Attention Theory ,[object Object],[object Object],[object Object],[object Object],(Davenport and Beck 2001) Meanings
Theoretical Background Experiences (Agarwal and Karahanna 2000)
Theoretical Background Experiences Place Attachment Theory (Milligram 1998)
Theoretical Background Meanings VW as Space VW as Place Experiences
Research Model  Awareness  Attention Theory Place Attachment Theory Spatial Model of Interaction
Research Method
An Island in Second Life
SIM AIS SMU Baylor U of H
Learning Environments
Research Environment
Task
Sample ,[object Object],[object Object]
Results
Implications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Response to Reviews
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object]
Thank You Reviewers, AE
If you build it, will they come back?  Predicting users’ intention to return to Virtual Worlds Lakshmi Goel Norman Johnson Iris Junglas Blake Ives
Questions?
Extra Slides
Research Model  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Theoretical Background ,[object Object],[object Object],[object Object],[object Object],Spatial Model of Interaction (Benford and Fahlen 1993; Benford et al. 1994)
Awareness-Attention Theory ,[object Object],[object Object],[object Object],[object Object],(Davenport and Beck 2001)
Place Attachment Theory ,[object Object],[object Object],[object Object],[object Object],(Milligram 1998)
Results
Results
Post-hoc Analysis
Post-hoc Analysis
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Learning Environments

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Will They Come Back to VWs