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Wildland
Volunteer
Outreach
Successes
Fiscal Year 2014
FY14 By the Numbers
 201 Total Events
 Averages to about three a week
 Reached Over 5,000 people
FY 14 BCP Guided Hikes
26 BCP guided hikes with 346
participants
 An increase of 46% of participants from FY13
 FY13-16 guided hikes with 236 participants
FY14 WQPL Guided Hikes
28 WQPL guided hikes with 405
participants
 A 38% increase of participants from FY13
 FY13-23 hikes with 293 participants
BUT Numbers Don’t Tell The
Entire Story
What people had to say….
 Potential UFO sighting at Vireo Preserve’s night hike
for July’s super moon.
 Jim built steps for one of the best views in Austin.
 "Excellent outing!! Thank you to all the
organizers. We really enjoyed all the stories,
plant and bird identification, info on restoration,
the tea and watermelon, the view and the
UFO?? sighting in addition to the super moon.
Thank you!
Guided Hike Highlights
What people had to say….
 New night hikes at Slaughter Creek
Wanted to contact our (2) leaders of this
trip (Tom and Toni Guckert)…And thank
them as Steve and I enjoyed the trip, the
stars and the trail.
I also wanted to let them know I took
home a stray by accident. A mature
scorpion must have been joy riding on my
pants or socks – Next trip I’ll secure the
bottom of pants with rubber bands or
“gators” to leave these critters where they
belong…in the wilderness.
Guided Hike Highlights
What people had to say….
 Mark did a great
job as usual.
 It was hot. The
mosquitos ate me
alive. Lightening
threatened our
mortality. In short, I
had a great time!
Birding Training Series
What people had to say….
 Thanks to all the
knowledgeable
and helpful birders.
Thoroughly
enjoyed my first
official birding
experience.
Loved that
American Kestrel.
Trail Accolades
 Austin Fit Magazine
March 2014
Reviewed
Slaughter Creek
Trail as a great
place to get
outside and get fit.
 Austin American
Statesman Names
Slaughter Creek
Trail One of Austin’s
Hidden Gems.
Thanks to a
partnership with
AISD and staff
support additional
school groups
visited Wildlands in
FY14.
We provided 28 school
presentations or field trips
and reached over 2,000
students!
-A 39% increase from FY13
Thank you Matt, Devin, Kevin, Sherri, Rick, Jim, Cindy, Luke, Louise, and DG
Partnerships with
Senior Centers and
Recreation Centers
helped reach new
audiences.
Continued and
Strengthened
Partnerships
Watershed Protection and
Keep Austin Beautiful-Clean
Creeks Campus Kiker Field Trips
to Slaughter Creek continued.
Boy Scouts continued to help
with seeding.
Helping Hands Home for Foster
Children visited Wildlands 5
times in FY14.
-Thank you Kevin, Matt, Devin, Jim,
and Louise.
American Youth Works Partnership
Friday Education/Workdays
One project was
to build a simple
rainwater
catchment
system for Vireo
Preserve.
Thanks to Hunter
for the system
design and
materials.
We Reached Out to Fellow
City Departments and Partners
UT Birding 101 with Bill
Law Department
Pre-Presentation and Tour
Waller Creek
Wildland
Demonstration
Area
Planted over 200 native plants.
Worked with facilities staff.
Thanks to Mark and John.
Volunteer now monitors the area.
Wildlands, Wildfire and You!
 This event was
more than a
chance to get your
photo with
Smokey.
 Although Smokey
was very popular.
 (thanks to TFS and
DG)
Thanks to Luke for organizing,
Louise, Matt, Willy, Brooks,
Bull Creek Trail User Survey
40 hours of data collection; 38 responded to the survey
-trail use is minimal from the 360 entrance
-consider focusing on Jester entrance for next survey
Volunteers and All That
They Do
FY14-More than 4,000 volunteer service hours
~2 Full Time Employees
Jim O’Donnel’s Efforts
Vireo Preserve
Jim has led over 20 volunteer workdays (most of these as a volunteer!)
Currently hosts workdays every Tuesday and Sunday.
Devin’s Land Stewards
Hosted Land Steward Training
Over 10 Land Steward Workdays
One Volunteer
Organized
Tens of Thousands
of Photos From
Game Cameras
CPR/First Aid
Policy for
Volunteers
In an effort to improve safety,
volunteers that lead
independent projects or groups
on Wildlands are now trained in
CPR and First Aid. Two trainings
were held in FY14.
Thanks to Louise for drafting this
policy and organizing the
volunteers.
Trained 10 New Hike Guides
WCD Staff Workday
Thank you to Louise for organizing.
Austin Youth River Watch At
Turkey Creek
Thanks to John and Jonny
Tom Watson
Has now volunteered more
than 2000 hours with Wildlands.
Louise’s New Little Guy
-born with a lot of volunteer hours
Volunteers & Arc GIS Online
=
LOVE
FY 14 Volunteers
Used Arc GIS
Online To
• Complete sign surveys
• Monitor property
boundaries
• Follow guided hike path
Thanks to Kimberlee and DG, we
offered several trainings to
volunteers on Arc GIS Online.
New Interactive Online Trail Map
http://www.austintexas.gov/department/wildland-mapsThanks Kimberlee and DG!
Website Improvements
 Custom Menu
 Flickr
 Title Photos
 Photo Links
A volunteer with
design experience
provided guidance
and ideas to improve
our webpage.
Take Note of Some Quick Web
Links
 www.balconescanyonlands.org
 www.austintexas.gov/wqpl
 www.austinexas.gov/wildlandevents
 www.austintexas.gov/rxfire
Social Media
-Consider liking, joining, following, sharing, etc.
 Facebook
 facebook.com/AustinWater
 Twitter
 twitter.comAustinWater
 Slideshare
 BCP Meetup
 Almost 600 meetup members
 meetup.com/bcpfriends/
Prescribed Fire Social Media
-allows for continual fire updates and direct, immediate feedback from the public
 Retweets by
 Mark Murray
 KVUE
 KXAN
 Travis County
 Hays County
 ATX Weather Girl
 Laura Rice at KUT
 Circle C
Neighborhood
 AFD Wildfire Division
 This tweet reached
up to 100,000
people
 Today’s successful
prescribed burn
safely mimics a
natural fire-cycle.
Soon native
grasses will thrive.
#atxgoodfire
Bill’s Presentation
 Bill presented to
15 people about
golden-cheeked
warbler research
 Presentation was
shared on
slideshare and
retweeted by
someone in
Canada with
3000 followers!
Wildland Email List
 Monthly to bi-monthly updates
 Over 1800 people receive emails.
 Typical open rates hover around 40%
 (~700 emails open email)
 Industry standard open rates closer to 20%.
 Approximately 100 people click on links sent in each
email.
 Most popular email in 2014?
 new online interactive trail map
 300 clicks; 840 opens Consider subscribing:
www.austintexas.gov/wildlandevents
Wildland’s Flickr Group
 https://www.flickr.com/groups/austinwildlands/
 Consider joining
 Encourage people taking pictures at activities or events to post photos
Advertisements
Quarterly in Community Impact
Fall 2014 in the Austin Chronicle
Installed “Branded” Trail Stickers
Along 14 Miles of BCP Trails
Sherri hiked a lot of
these miles with us.
Publications-
Factsheets, Articles, Newsletters
 Article on WQPL in TX H2O
 (thanks to Kevin)
 State Impact Texas prescribed fire
 (articles and radio)
 Coyote Factsheet
 (thanks to Lisa)
Planning
 Drafted three year marketing plan with
Austin Water’s Public Information Office to
guide branding and outreach efforts
 Drafted Wildland Division sign plan to help
with consistent sign design and
implementation. PIO is currently working
on graphic standards.
Next Year?
 FY14 saw the start of the online database
for volunteers. FY15 beta test will start.
 Notes from the field.
 Increase social media presence.
 Ideas/Needs?

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Wildland volunteer outreach successes

  • 2. FY14 By the Numbers  201 Total Events  Averages to about three a week  Reached Over 5,000 people
  • 3. FY 14 BCP Guided Hikes 26 BCP guided hikes with 346 participants  An increase of 46% of participants from FY13  FY13-16 guided hikes with 236 participants
  • 4. FY14 WQPL Guided Hikes 28 WQPL guided hikes with 405 participants  A 38% increase of participants from FY13  FY13-23 hikes with 293 participants
  • 5. BUT Numbers Don’t Tell The Entire Story
  • 6. What people had to say….  Potential UFO sighting at Vireo Preserve’s night hike for July’s super moon.  Jim built steps for one of the best views in Austin.  "Excellent outing!! Thank you to all the organizers. We really enjoyed all the stories, plant and bird identification, info on restoration, the tea and watermelon, the view and the UFO?? sighting in addition to the super moon. Thank you! Guided Hike Highlights
  • 7. What people had to say….  New night hikes at Slaughter Creek Wanted to contact our (2) leaders of this trip (Tom and Toni Guckert)…And thank them as Steve and I enjoyed the trip, the stars and the trail. I also wanted to let them know I took home a stray by accident. A mature scorpion must have been joy riding on my pants or socks – Next trip I’ll secure the bottom of pants with rubber bands or “gators” to leave these critters where they belong…in the wilderness. Guided Hike Highlights
  • 8. What people had to say….  Mark did a great job as usual.  It was hot. The mosquitos ate me alive. Lightening threatened our mortality. In short, I had a great time!
  • 9. Birding Training Series What people had to say….  Thanks to all the knowledgeable and helpful birders. Thoroughly enjoyed my first official birding experience. Loved that American Kestrel.
  • 10. Trail Accolades  Austin Fit Magazine March 2014 Reviewed Slaughter Creek Trail as a great place to get outside and get fit.  Austin American Statesman Names Slaughter Creek Trail One of Austin’s Hidden Gems.
  • 11. Thanks to a partnership with AISD and staff support additional school groups visited Wildlands in FY14. We provided 28 school presentations or field trips and reached over 2,000 students! -A 39% increase from FY13 Thank you Matt, Devin, Kevin, Sherri, Rick, Jim, Cindy, Luke, Louise, and DG
  • 12. Partnerships with Senior Centers and Recreation Centers helped reach new audiences.
  • 13. Continued and Strengthened Partnerships Watershed Protection and Keep Austin Beautiful-Clean Creeks Campus Kiker Field Trips to Slaughter Creek continued. Boy Scouts continued to help with seeding. Helping Hands Home for Foster Children visited Wildlands 5 times in FY14. -Thank you Kevin, Matt, Devin, Jim, and Louise.
  • 14. American Youth Works Partnership Friday Education/Workdays One project was to build a simple rainwater catchment system for Vireo Preserve. Thanks to Hunter for the system design and materials.
  • 15. We Reached Out to Fellow City Departments and Partners UT Birding 101 with Bill Law Department Pre-Presentation and Tour
  • 16. Waller Creek Wildland Demonstration Area Planted over 200 native plants. Worked with facilities staff. Thanks to Mark and John. Volunteer now monitors the area.
  • 17. Wildlands, Wildfire and You!  This event was more than a chance to get your photo with Smokey.  Although Smokey was very popular.  (thanks to TFS and DG) Thanks to Luke for organizing, Louise, Matt, Willy, Brooks,
  • 18. Bull Creek Trail User Survey 40 hours of data collection; 38 responded to the survey -trail use is minimal from the 360 entrance -consider focusing on Jester entrance for next survey
  • 19. Volunteers and All That They Do FY14-More than 4,000 volunteer service hours ~2 Full Time Employees
  • 20. Jim O’Donnel’s Efforts Vireo Preserve Jim has led over 20 volunteer workdays (most of these as a volunteer!) Currently hosts workdays every Tuesday and Sunday.
  • 21. Devin’s Land Stewards Hosted Land Steward Training Over 10 Land Steward Workdays
  • 22. One Volunteer Organized Tens of Thousands of Photos From Game Cameras
  • 23. CPR/First Aid Policy for Volunteers In an effort to improve safety, volunteers that lead independent projects or groups on Wildlands are now trained in CPR and First Aid. Two trainings were held in FY14. Thanks to Louise for drafting this policy and organizing the volunteers.
  • 24. Trained 10 New Hike Guides
  • 25. WCD Staff Workday Thank you to Louise for organizing.
  • 26. Austin Youth River Watch At Turkey Creek Thanks to John and Jonny
  • 27. Tom Watson Has now volunteered more than 2000 hours with Wildlands.
  • 28. Louise’s New Little Guy -born with a lot of volunteer hours
  • 29. Volunteers & Arc GIS Online = LOVE
  • 30. FY 14 Volunteers Used Arc GIS Online To • Complete sign surveys • Monitor property boundaries • Follow guided hike path Thanks to Kimberlee and DG, we offered several trainings to volunteers on Arc GIS Online.
  • 31. New Interactive Online Trail Map http://www.austintexas.gov/department/wildland-mapsThanks Kimberlee and DG!
  • 32. Website Improvements  Custom Menu  Flickr  Title Photos  Photo Links A volunteer with design experience provided guidance and ideas to improve our webpage.
  • 33. Take Note of Some Quick Web Links  www.balconescanyonlands.org  www.austintexas.gov/wqpl  www.austinexas.gov/wildlandevents  www.austintexas.gov/rxfire
  • 34. Social Media -Consider liking, joining, following, sharing, etc.  Facebook  facebook.com/AustinWater  Twitter  twitter.comAustinWater  Slideshare  BCP Meetup  Almost 600 meetup members  meetup.com/bcpfriends/
  • 35. Prescribed Fire Social Media -allows for continual fire updates and direct, immediate feedback from the public  Retweets by  Mark Murray  KVUE  KXAN  Travis County  Hays County  ATX Weather Girl  Laura Rice at KUT  Circle C Neighborhood  AFD Wildfire Division  This tweet reached up to 100,000 people  Today’s successful prescribed burn safely mimics a natural fire-cycle. Soon native grasses will thrive. #atxgoodfire
  • 36. Bill’s Presentation  Bill presented to 15 people about golden-cheeked warbler research  Presentation was shared on slideshare and retweeted by someone in Canada with 3000 followers!
  • 37. Wildland Email List  Monthly to bi-monthly updates  Over 1800 people receive emails.  Typical open rates hover around 40%  (~700 emails open email)  Industry standard open rates closer to 20%.  Approximately 100 people click on links sent in each email.  Most popular email in 2014?  new online interactive trail map  300 clicks; 840 opens Consider subscribing: www.austintexas.gov/wildlandevents
  • 38. Wildland’s Flickr Group  https://www.flickr.com/groups/austinwildlands/  Consider joining  Encourage people taking pictures at activities or events to post photos
  • 39. Advertisements Quarterly in Community Impact Fall 2014 in the Austin Chronicle
  • 40. Installed “Branded” Trail Stickers Along 14 Miles of BCP Trails Sherri hiked a lot of these miles with us.
  • 41. Publications- Factsheets, Articles, Newsletters  Article on WQPL in TX H2O  (thanks to Kevin)  State Impact Texas prescribed fire  (articles and radio)  Coyote Factsheet  (thanks to Lisa)
  • 42. Planning  Drafted three year marketing plan with Austin Water’s Public Information Office to guide branding and outreach efforts  Drafted Wildland Division sign plan to help with consistent sign design and implementation. PIO is currently working on graphic standards.
  • 43. Next Year?  FY14 saw the start of the online database for volunteers. FY15 beta test will start.  Notes from the field.  Increase social media presence.  Ideas/Needs?