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The agency was founded in 1982 in Portland, Oregon by Dan Wieden and David Kennedy as they broke off to start their own shop after working on the Nike account. Wieden+Kennedy has won creativity agency of the year awards and is best known for its long-time work with Nike crafting ads that portray the brand as enhancing athletic performance and personal significance.
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Film idustry (2)
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What position is the job for
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Unit 18 team ideas
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Sales Pitch Media
Dynamic Designs is an advertising agency founded in December 2014 and headquartered in Ringwood, Hampshire, United Kingdom. The company's slogan is "It's simply pure and Great To Hydrate" and they have created a marketing campaign for a sports drink using a variety of software and featuring celebrity Jeff Fung. Their campaign includes bottle design, logo, magazine and various advertisements that will be distributed at sports colleges, schools, and through other channels.
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Barb
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Unit 18 the team!!
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Personal project
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Unit 1 different research types
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Unit 5 crime drama
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Film idustry (2)
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Unit 5 feedback
The document provides feedback on a video production assignment. It rates the strengths and weaknesses of different elements of the video such as story, camera work, editing, music, and special effects. Overall, the feedback praised the impressive work but noted it was too long and felt more like a film trailer than a TV trailer, with some suggesting it got boring toward the end. The feedback also provided some specific improvements such as shortening the length and reducing gaps between clips.
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What position is the job for
The job is for a motion graphics artist position at a company called NextShoot based in London. The job requires demonstrable experience in After Effects and 3D software like Cinema 4D. Applicants need some knowledge of editing programs and 5 GCSEs grades A*-C. Relevant qualifications include a BTEC Level 3 Diploma in Creative Media Production (Interactive Media) and BTEC Level 3 Extended Diploma in Creative Media Production (Interactive media) which can be earned from a 1 year course at North West Kent College covering motion graphics, animation, 3D modeling and portfolio development using software like After Effects, Photoshop and Maya.
jIndividual advert analysis
The document analyzes a Nike advertisement called "Risk Everything" that tells an animated story. In the ad, some of the world's best footballers like Neymar and Ronaldo band together to challenge clones created to replace them in a match where the first to score wins. By demonstrating incredible skills and teamwork, the players vanquish the clones and show their willingness to risk everything to achieve victory. The ad's message encourages the audience to buy Nike to be like the talented footballers and take risks.
Unit 18 feedback (pitch)
The document provides a summary of a student presentation assessment. It includes:
- The criteria being assessed including preparation, materials, delivery, and quality of the presentation.
- Grades and feedback for three students - Ben, Frank, and Hayden - on their presentation about a product called Dynamic Designs.
- An action plan suggesting the group could improve by using a script to better organize who speaks when.
- Signatures from the student and assessor to acknowledge the feedback and action plan.
Pre production
The music video synopsis tells a story of a man who draws pictures of a masked superhero after breaking up with his girlfriend. He sees his ex being abused by her new boyfriend, but is unable to intervene. At home, he finds a box containing the costume from his drawings. In the costume, he climbs rooftops before witnessing another abuse incident. Empowered by the mask, he saves his ex from her boyfriend and they share a kiss at the end of the video.
Unit 18 rival products
Volvic is a rival spring water product that was first tapped in 1922 and began bottling in 1938. It is well known internationally, exporting over 50% of its production to more than 60 countries. In addition to pure spring water, Volvic also produces a line of fruit-flavored drinks. It provides a high percentage of calcium and chloride in its water. Volvic has been successful in marketing through simple print advertisements focusing on the key aspects of its water and fruit drink products.
Unit 18 team ideas
The document discusses ideas for naming a new sports drink product called K20. Three students - Ben, Hayden, and Frank - each proposed a name and slogan. Ben suggested "It's Simply Pure", Hayden did not provide a slogan, and Frank proposed "Ice Cool". The group ultimately selected Ben's name "It's Simply Pure" for K20. Their target audience would be anyone interested in sports and physical activity, and the product would be sold only in 500ml bottles.
Sales Pitch Media
Dynamic Designs is an advertising agency founded in December 2014 and headquartered in Ringwood, Hampshire, United Kingdom. The company's slogan is "It's simply pure and Great To Hydrate" and they have created a marketing campaign for a sports drink using a variety of software and featuring celebrity Jeff Fung. Their campaign includes bottle design, logo, magazine and various advertisements that will be distributed at sports colleges, schools, and through other channels.
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The document discusses various advertising techniques:
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3. Peer approval techniques imply that using a product will gain approval from others.
Barb
Barb Research is the organization that compiles television ratings and audience measurement in the United Kingdom. It was created in 1977 to replace previous rating systems used by ITV and the BBC. TV channels use Barb ratings to understand viewer numbers and demographics for different programs so they can advertise during popular time slots. An analysis of the top 30 programs across BBC One, ITV, Channel 4, Channel 5, and other channels found that crime dramas made up a small portion of the most watched shows, with only a few crime shows or movies appearing on the various networks' lists.
Unit 18 the team!!
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Personal project
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Wieden
- 1. Ben Everitt Wieden+Kennedy What is the logo of the agency? The logo of the agency is… When was the agency founded? The agency was founded in April 2 1982 Who were the founders of the agency? The main key founders are Dan Wieden, David Kennedy How did they start? They starred from the working on the Nike account. They took Nike with them as a client after founding the company in 1982. Where are the headquarters? The headquarters are located in the United States of America, Portland, Oregon. Have the agency won any awards? They have won creativity agency of the year. What other products have they worked on?
- 2. Ben Everitt They have also worked on Nike products. Find one of their TV adverts and analyse in detail! The advert is a Nike shoes that when they wear Nike shoes in sport you play better or feel more important.