This month, our colleague Sorina talked to us about why a business needs to be present on social media, how to connect with customers and how to get measurable results from SMM. We learned a thing or two from her presentation, so we thought we'd share it with all of you. Enjoy!

1. Social media
marketing
Made by the awesome team at Digitalya OPS
Why your business needs to use

2. WHAT IS
SOCIAL MEDIA
MARKETING?

3. ✖ To raise brand awareness
✖ To offer value to clients
✖ To create a long-term relationship with
clients
✖ To showcase the brand’s personality
✖ To offer customer support
✖ To recruit new talent
WHY?

4. IN ORDER
TO SELL

5. Types of marketing
Organic Paid

6. Organic marketing
✖ Uses free tools offered by the social
network
✖ Helps promote the brand’s story and
identity
✖ Focuses on listening to the community
and engaging with it
✖ It has long-term benefits

7. Paid marketing
✖ It requires a budget
✖ It runs for a limited period of time
✖ Allows you to address your target
audience based on specific features
✖ It boosts short-term conversions
✖ Raises brand awareness

8. Most popular
social media platforms

9. WHY?
✖ Largest audience
✖ Biggest referral to website
✖ Audience segmentation
✖ Facebook Insights

10. WHY?
✖ Tells a story
✖ Mobile marketing
✖ Influencer marketing

11. WHY?
✖ For engagement
✖ Influencer marketing
✖ Twitter Analytics

12. WHY?
✖ Tells a story
✖ High rates of conversion
✖ Viral marketing

13. WHY?
✖ Showcases the product
✖ Second largest referral
✖ Search Engine Optimization

14. WHY?
✖ Authenticity
✖ Promotional techniques
✖ Unique features (geofilters)

15. WHY?
✖ Search Engine Optimization
✖ Dedicated communities
✖ Great for networking

16. WHY?
✖ Ideal for B2B
✖ Ideal for recruitment
✖ Ideal for content

17. RESULTS

18. Objectives IndicatorsAssigned
value

19. KEY PERFORMANCE INDICATORS (KPIs)
✖ Conversions: purchasing, subscribing to a
newsletter, downloading an ebook, applying
for a job, participating at an event
✖ Engagement: reactions, comments, shares,
hearts, pins, retweets
✖ Awareness: followers, reach, impressions,
mentions, reviews, referrals

20. MEASURING RESULTS
✖ ROI = (Gains – Costs)/Costs
✖ Cost per Acquisition = SMM Costs/Gains
✖ Engagement Rate = Engagement Volume/Followers
✖ Bounce Rate = Number of single page visits/Total visits
✖ Conversion Rate = Number of conversions/Total reach

21. Imagine a new social media platform
that has this logo

22. ✖ To raise brand awareness
✖ To offer value to clients
✖ To create a long-term relationship with
clients
✖ To showcase the brand’s personality
✖ To offer customer support
✖ To recruit new talent
...or something else
WHY WOULD WE MAKE AN ACCOUNT?

23. HOW WOULD
WE ACHIEVE
OUR GOAL?

24. WHAT KPIs WOULD WE USE?
✖ Conversions: buying, subscribing to a
newsletter, downloading an ebook, applying for
a job, participating at an event
✖ Engagement: reactions, comments, shares,
hearts, retweets
✖ Awareness: followers, reach, impressions,
mentions, reviews, referrals

25. HOW WOULD WE MEASURE OUR RESULTS?
✖ ROI = (Gains – Costs)/Costs
✖ Cost per Acquisition = SMM Costs / Gains
✖ Engagement Rate = Engagement Volume/Followers
✖ Bounce Rate = Number of single page visits/Total visits
✖ Conversion Rate = Number of conversions/Total reach

26. Thank you!
Sorina Chiuaru
Digital Marketing Specialist
If you want to find out more about us,
check out our website:
www.digitalya.co