A sales funnel is an automated journey that guides potential customers from awareness to purchasing, consisting of four steps: attention, interest, desire, and action. Implementing a sales funnel helps businesses build relationships, focus on high-quality leads, and monitor sales metrics effectively. The document emphasizes the importance of using a sales funnel to ensure ongoing sales and customer engagement.

1. Why your business needs a
sales funnel

2.  How do customers go from hearing about a product or service to ultimately purchasing
it? Chances are, they have entered a business’s sales funnel and came out the other
side as a paying customer.
 What is a sales funnel?
 A sales funnel is an automated journey a prospect goes through to become a
customer. It usually consists of three to four steps that convince interested prospects to
take a certain action. As customers continue to be interested, they work their way down
the funnel.
 Elias St. Elmo Lewis devised the sales funnel process back in 1989. He outlined four
steps:

3. • Attention: When a customer is first made aware of your business or the products or
services you sell.
• Interest: The customer is curious about your business, how it solves a problem or
gives them something they want.
• Desire: The customer begins to like the product and develops a fondness for it.
• Action: The customer does more research, samples the product, and eventually
purchases it.
 It’s called a funnel because of the way it looks on paper. The top is wide as awareness
reaches a lot of people and eventually narrows as the pool of interested individuals
becomes smaller and more targeted.

4.  Why your business need a sales funnel
 A sales funnel is the backbone of every online business. Here’s why your business
needs one:
 It builds a relationship
 Most customers don’t make major purchases right away. They do their homework, study
their options, and buy from brands they trust. A sales funnel allows that relationship to
blossom.
 You focus on the right leads
 Uninterested customers will leave your funnel on their own, leaving you to devote your
time and resources to those who are most interested.

5.  It sets the stage for ongoing sales
 When customers enter your sales funnel, they are at varying stages of the buying
process. Those that are further along will become paying customers. The others are on
a journey that will result in an eventual sale. Keeping interested customers engaged in
sales funnel means a steady stream of customers in the future.
 Accountability for your sales
 Every activity in your sales funnel is tracked, so you will know your most effective
content, your best selling products, the social media platform that has the most
responses, and the geography of your most paying customers. Having a sales funnel
helps you understand the sales process and adjust to what is working the best.

6.  You can monitor your metrics
 Sales funnel software can give you more information than the page views your website
typically gives. It measures traffic, returns traffic, sales qualified leads, conversion rates,
cost per lead, sales velocity, and much more.
 If you’d like to learn more about sales funnels and how they can help your business,
contact Web Strategy Plus. We create engaging sales copy that expands the number of
visitors who enter your funnel and enticing landing pages that persuade visitors to take
action. We can build a sales funnel for your business that is both effective and
affordable. Contact us today for a free consultation. For more tips to grow your
business, check us out on Facebook, Twitter, LinkedIn, Pinterest, Instagram and
SlideShare.