SlideShare a Scribd company logo
Why you need more 
I.P.A 
(and I don’t mean the 
beer) 
Link to Blog on slide 4…
For most of us, after our summer 
holidays, we share that foreboding as 
we crack up our laptops wondering 
what ‘the figure’ of emails will be. 
Then there are the bragging rights. 
Most people share their inbox total with 
their immediate colleagues within 30 
minutes of discovering it! 
But Seriously… This is a dilemma for 
many – how to balance the basic admin 
with that crucial project. The urgent v 
the important. And so on.
SO My challenge to you is…in amongst the emails, the 
meetings and your other tasks and projects, how are 
you going to make sure you do enough selling?
Full blog here… 
http://leighashton.wordpress.com/2014/09/11/why-you-need- 
more-i-p-a-and-i-dont-mean-the-beer%E2%80%8F/

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Why You Need More I.P.A (and i don't mean the beer)

  • 1. Why you need more I.P.A (and I don’t mean the beer) Link to Blog on slide 4…
  • 2. For most of us, after our summer holidays, we share that foreboding as we crack up our laptops wondering what ‘the figure’ of emails will be. Then there are the bragging rights. Most people share their inbox total with their immediate colleagues within 30 minutes of discovering it! But Seriously… This is a dilemma for many – how to balance the basic admin with that crucial project. The urgent v the important. And so on.
  • 3. SO My challenge to you is…in amongst the emails, the meetings and your other tasks and projects, how are you going to make sure you do enough selling?
  • 4. Full blog here… http://leighashton.wordpress.com/2014/09/11/why-you-need- more-i-p-a-and-i-dont-mean-the-beer%E2%80%8F/