The document discusses Whurk, a platform that connects brands with college students. Whurk conducted 750 surveys of students to gather brand insights and distributed 7500 redemption codes to interested students. Whurk can activate a force of 150 student advocates across 75 universities to help complete marketing campaigns through optional social media mentions. The campaigns take 1-2 hours for students to complete and include answering 5 survey questions. Brands receive 50 redemption codes or coupons for every 50 students who complete a campaign. The document provides positive quotes from brands that have used Whurk and describes the benefits of Whurk such as gaining insights from students, amplifying marketing approaches, and promoting brands in a cost effective way to a targeted demographic during their formative college years.