The document discusses various perspectives on defining problems and developing effective strategies and solutions. Richard Storey notes that effective campaigns develop a theory about the underlying problem and find a way to influence dynamics. Robert McKee advocates for constraint in storytelling as it inspires creativity. Don Norman emphasizes determining the root cause of an issue to solve the correct problem. Martin Weigel argues that defining the role of communications in solving the problem is more difficult than developing strategies. The document encourages defining the problem first before symptoms or requests from clients.