Why
 We
 Do
 
What
 We
 Do
Vikram
 Bhaskaran
rand(this.thursday);
We do things we believe will
make us happy

...(duh)
Actions... Not things
It’s not our abilities that define
who we are, but rather our
choices

that doesn’t
seem right...
What are the things we do...

Desire:

Ability:

Stuff we
CAN do

(Stuff we end up doing)

Stuff we

Choice

WANT to do
How much do we control
what we do?
42%
7%
5%
8%
28%

10%

Social
Societal
Circumstantial
Environmental
Sub conscious
Conscious
95% of our actions are things outside our
control...

But the remaining 5% makes all the difference!
So how do we choose?

U

IL
T

Y
IT
Utility Theory
maximize
u(money, time, effort)
subject to:
ey, time, effort) = bu dget
f(mon
Choices = Preferences
Complete

Reflexive
= = =
Transivitve
  = 
Continuous
 ~ = 
Monotonic

Diminishing rate of substitution
Or more specifically

(Gains x winning - Loss x risk)
Maximize gains, minimize loss
But what’s a win / lose?
Gains are over rated
Losses are subconsciously tied to the risk
Your win is peanuts to me
Gambler’s
 fallacy
 |
 Cognitive
 dissonance
 |
 Bounded
 
rationality
 |
 Self-serving
 bias
 |
 Belief
 bias
 |
 
Hindsight
 |
 Choice-supportive
 bias
 |
 Exposure
 effect
 
|
 Outcome

Why we do what we do