The common sense benefits of video for your brand. Why video? may 2017

1. Why video?
Why not other mediums?

2. Video is the most
effective generator of
brand value

3. Video builds market
share better

4. Video hardwires
brand memories

5. Video has a higher
social currency

6. Video builds
familiarity and trust

7. Video is increasingly being
consumed out of the home, in
areas such as work and travel

8. Video is being used
for online search

9. Video is being used for
purchasing decisions

10. Video can trigger
and instant response

11. Video is often more
talked about

12. Video promotes
conversation

13. Video can be superior
to other mediums and a
better profit generator