This document discusses the intrinsic and instrumental value of conserving tigers. It outlines a study that aims to determine the moral and ethical reasons conservation professionals cite for saving tigers, and whether these reasons are linked to affective responses. The study will use interviews and thought experiments to examine perspectives from different views in the conservation field. It will also take a multidisciplinary approach, drawing from fields like affective neuroscience and bioethics to better understand values in conservation. The document does not present any conclusions as no data has been collected yet.