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“Why Rayovac” vs. China DI
1
Rayovac: The Best Option
• Aggressive Pricing
• High Quality, High Performance
• Made in USA
• Dependable Delivery and Quick Response Time
• 98%+ Service Level
• Domestic Source Minimizes Risks
2
Batteries Should Deliver on Performance AND Reliability
• When comparing the quality of competitive batteries customers
should look at both:
– Performance
 How long the battery
lasts based on ANSI standard tests
– Reliability
 How well the battery is made
3October 2013 Alkaline Local Sampling
Fennimore Manufacturing Quality Procedures
At Rayovac, our manufacturing facilities perform the following quality checks to ensure customers receive
a consistent battery every time.
• In fiscal 2012, Rayovac’s Fennimore facility produced 1 billion batteries
• 280 in-process tests are performed on incoming materials and during cell assembly across all 7 cell lines
• 1,427 process control charts monitor critical battery characteristics
• In excess of 25 of the latest in non contact (vision, laser, camera) measurement systems are used to assess and inspect alkaline batteries
• Every single alkaline battery manufactured is tested for current and voltage twice prior to shipment
• 125 performance and reliability tests are performed on finished batteries
• Battery performance and reliability is tested at various temperature and humidity extremes to provided aged battery testing
• 2,319 AA samples are taken each week while making the 2 million plus AA batteries every day
• Product testing is carried out to 10 years to ensure acceptable long term performance
4
Reliability is an important element in battery quality
• When looking at the reliability of a battery we
focus on the safety and longevity of the battery
– What is the shelf life?
– What are the leakage risks?
– How well does it stand up to physical abuse?
• Rayovac has developed many internal
specification to ensure the reliability of our
products
• These reliability tests are categorized into
foreseeable misuse/abuse tests and storage
leakage tests. Both categories are used to ensure
long term reliability.
5
When looking at a battery for reliability there are three
important cell design features
• Reliable batteries must have the
following features to pass these tests:
• Internal void volume (i.e. excess space) –
essential to pass leakage requirements
• Strong cell closure (vent pressure vs crimp
strength ratio) – essential to pass
foreseeable misuse tests
• Cell balance less than 1 (anode/cathode
ratio) – essential in preventing leakage after
partial or complete discharge
6
Abuse testing - Occasionally batteries are abused, either
purposely or accidently, by end users or in shipment
• We run 5 varieties of tests on our batteries that simulate the
most common abuse situations.
– Drop test: Does the battery still operate as designed
when dropped from a high distance?
– Vibration short test: Does the battery still operate as
designed when put through excessive vibration
situations?
– Short circuit: Does the battery rupture when used in a
short circuit situation?
 A short circuit results in an excessive electric current which potentially causes
overheating, fire, or explosion. If you lay a paperclip across the top of the two
terminals on a 9V battery you create a short circuit.
– 3:1 Reversal: Does the battery rupture when it is
incorrectly inserted into a device?
– Over discharge leakage: Does the battery leak when
stored in a device AFTER the battery has been fully
discharged?
7
50% of the batteries we’ve tested from the far East have multiple
reliability issues
• When evaluating inexpensive battery options it is
important to understand that the changes made to a
battery to make it cheaper often affect the battery
reliability and safety.
• We have seen batteries from the far East with all the
issues previously explained: weak cell crimp, insufficient
void volume, and out of balance cell.
• The most common issue we see in far East batteries is
internal contamination of the battery
components/chemicals which results in gassing that
causes leakage.
• These issues most often result in device damage, poor
battery life, leaking batteries (making them unusable
and a health hazard), and in the end customer
complaints.
8
Storage testing – Batteries can leak or lose significant capacity for a
variety of reasons in storage.
• We run a variety of tests on our batteries to ensure they do not
leak and or lose significant capacity under various situations to
support our 10 year shelf life claim.
– Accelerated Shelf Life Tests: We do the following tests for
extended periods of time to look for leakage and capacity loss
in these situations:
 Stored at high temperatures
 Partially discharged then stored at high temperatures
 Stored at fluctuating extreme high and low temperatures
– Indicators are used from these tests to confirm the
batteries will perform as expected for 10 years.
– Real Time Tests Shelf Life Tests: We also save samples of
actual production product and test them for 10 years to have
real time, back up data stating that our design supports the
claim.
9
When batteries are unreliable they can have damaging results for
the user
• A weak cell closure (vent
pressure vs crimp strength
ratio) will fail misuse tests and
results in cell rupture rather
than venting.
• This rupture can cause damage
as extreme as busting out of a
device as seen in the image
below.
10
Both the
sidewall and
wheel were
blown off in
the rupture
of this
battery.
•When the cell balance is not less than 1 (anode:cathode
ratio) the battery is likely to leak quickly after being discharged
(either partial or over discharged). This can result in device
damage.
•Without sufficient internal void volume (i.e. excess space)
leakage
•The battery is likely to leak quickly after limited room
temperature storage.
•The battery is likely to leak after partial discharge which
would result in device damage.
The ANSI Battery Standard – What is it?
• ANSI Battery performance standards are set by of five committees with participation by
battery manufacturers, user groups, and interested organizations.
• The participation of many different groups ensures the tests created are accurate for
consumer usage.
• The Five Committees
– General Committees:
 C18-0 Main committee
 C18-5 Safety Specifications (all chemistries)
– Chemistry Specific Committees:
 C18-1 Alkaline and Zinc Carbon
 C12-2 Rechargeables (NiMH, NiCd, Li-Ion, Li-P)
 C18-3 Lithium (non-rechargeable)
• Organizations on ANSI Committees
– Battery Manufacturers
 Rayovac, Energizer, Duracell, Panasonic, Sanyo, Ultralife
– Device Manufacturers
 Kodak, Fisher-Price, Sony
– Interested Organizations
 BAE, Bureau Veritas, Intertek, UL, US Government
Rayovac Ultra Pro
ANSI Average Alkaline Performance Testing
12
Rayovac, Duracell, and Energizer are considered equivalent for performance.
100% 100% 100% 100% 100%102%
95%
105% 105%
102%
91%
98% 100%
104%
102%
0%
20%
40%
60%
80%
100%
AA AAA C D 9V
ANSI Average PerformanceTesting
Rayovac
Duracell Procell
EnergizerIndustrial
October 2013 Alkaline Local Sampling
Rayovac Ultra Pro Alkaline Continuous Use Performance
Testing for Primary Round Cells
13
100% 100% 100% 100%97%
85%
105%
92%
82%
87%
78%
92%
0%
20%
40%
60%
80%
100%
120%
AA AAA C D
ContinuousUse PerformanceTesting
Rayovac
Duracell Procell
Energizer Industrial
October 2013 Alkaline Local Sampling
*The continuous use test is not included in ANSI testing.
Continuous use testing (AKA “Constant Burn Test”) consists of turning a battery operated device on, such as a flashlight,
and letting the device run until the batteries die and the device stops working.
*
Rayovac Private Label versus DI Private Label
14
*
• Hidden Costs in moving to a DI Program
– Inventory Carrying Costs
– Ties up cash (3-4 months typical)
– Loss of Ad Co-op funds
– Various incremental fees (taxes, processing, insurance)
– Managing commodity cost volatility
– Administrative Management
• Other costs that must be considered
– Loss of revenue when customers recognize quality deficiencies
– Loss of Government Opportunities (non USA manufactured)
– Increased Lead time (90-120 days)
– Emergency Response Time (increased safety stock)
– Management Overhead
– Marketing Image / Product Design
– Product Safety
– Intellectual Property
– Unstable Government risk
AA ANSI Rankings vs Rayovac Current Product
Rayovac = 100%
In addition to performance, Rayovac also insures our batteries pass rigorous quality and reliability standards to
insure we deliver the best customer satisfaction. Imported brands often do not provide this same insurance.
AA ANSI Battery Performance
DI Sourced Product Performance falls as low
as 80%
AAA ANSI Rankings vs Rayovac Current Product
In addition to performance, Rayovac also insures our batteries pass rigorous quality and reliability standards to
insure we deliver the best customer satisfaction. Imported brands often do not provide this same insurance.
Rayovac = 100%
AAA ANSI Battery Performance
DI Sourced Product Performance falls as low
as 84%
Supplemental Performance Data
17
Rayovac AL-9VA Made in USA Alkaline vs. Competition
18
100%
100%
101%
60% 70% 80% 90% 100%
ANSI 9V Alkaline Averages vs Rayovac
Rayovac Ultra Pro
Duracell Procell
Energizer Industrial
Rayovac, Duracell, and Energizer are considered equivalent for performance.
19
Rayovac Lithium RL123A vs. Competition
100%
101%
102%
60% 70% 80% 90% 100% 110%
CR123A Performance at 1800 mA Pulse
Rayovac
Duracell
Energizer
100%
100%
99%
60% 70% 80% 90% 100%
CR123A Performance at 100 Ohm Continuous
Rayovac
Duracell
Energizer
High Performance Testing Level:
At 100 Ohm Continuous, Rayovac’s
RL123A cell performs at 100%
Low Performance Testing Level:
At 1800 mA pulse, Rayovac’s RL123A
cell performs at 100%
Rayovac, Duracell, and Energizer are considered equivalent for performance.
Rayovac Lithium 9V vs. Competition
20
Rayovac’s Lithium 9V cell has the highest battery capacity vs. Energizer and Duracell.
1000 mA
850 mA
850 mA
600 700 800 900 1000
Lithium 9V Rated Capacity of Battery (mA)
Rayovac
Duracell
Energizer

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Why rayovac us vs import

  • 2. Rayovac: The Best Option • Aggressive Pricing • High Quality, High Performance • Made in USA • Dependable Delivery and Quick Response Time • 98%+ Service Level • Domestic Source Minimizes Risks 2
  • 3. Batteries Should Deliver on Performance AND Reliability • When comparing the quality of competitive batteries customers should look at both: – Performance  How long the battery lasts based on ANSI standard tests – Reliability  How well the battery is made 3October 2013 Alkaline Local Sampling
  • 4. Fennimore Manufacturing Quality Procedures At Rayovac, our manufacturing facilities perform the following quality checks to ensure customers receive a consistent battery every time. • In fiscal 2012, Rayovac’s Fennimore facility produced 1 billion batteries • 280 in-process tests are performed on incoming materials and during cell assembly across all 7 cell lines • 1,427 process control charts monitor critical battery characteristics • In excess of 25 of the latest in non contact (vision, laser, camera) measurement systems are used to assess and inspect alkaline batteries • Every single alkaline battery manufactured is tested for current and voltage twice prior to shipment • 125 performance and reliability tests are performed on finished batteries • Battery performance and reliability is tested at various temperature and humidity extremes to provided aged battery testing • 2,319 AA samples are taken each week while making the 2 million plus AA batteries every day • Product testing is carried out to 10 years to ensure acceptable long term performance 4
  • 5. Reliability is an important element in battery quality • When looking at the reliability of a battery we focus on the safety and longevity of the battery – What is the shelf life? – What are the leakage risks? – How well does it stand up to physical abuse? • Rayovac has developed many internal specification to ensure the reliability of our products • These reliability tests are categorized into foreseeable misuse/abuse tests and storage leakage tests. Both categories are used to ensure long term reliability. 5
  • 6. When looking at a battery for reliability there are three important cell design features • Reliable batteries must have the following features to pass these tests: • Internal void volume (i.e. excess space) – essential to pass leakage requirements • Strong cell closure (vent pressure vs crimp strength ratio) – essential to pass foreseeable misuse tests • Cell balance less than 1 (anode/cathode ratio) – essential in preventing leakage after partial or complete discharge 6
  • 7. Abuse testing - Occasionally batteries are abused, either purposely or accidently, by end users or in shipment • We run 5 varieties of tests on our batteries that simulate the most common abuse situations. – Drop test: Does the battery still operate as designed when dropped from a high distance? – Vibration short test: Does the battery still operate as designed when put through excessive vibration situations? – Short circuit: Does the battery rupture when used in a short circuit situation?  A short circuit results in an excessive electric current which potentially causes overheating, fire, or explosion. If you lay a paperclip across the top of the two terminals on a 9V battery you create a short circuit. – 3:1 Reversal: Does the battery rupture when it is incorrectly inserted into a device? – Over discharge leakage: Does the battery leak when stored in a device AFTER the battery has been fully discharged? 7
  • 8. 50% of the batteries we’ve tested from the far East have multiple reliability issues • When evaluating inexpensive battery options it is important to understand that the changes made to a battery to make it cheaper often affect the battery reliability and safety. • We have seen batteries from the far East with all the issues previously explained: weak cell crimp, insufficient void volume, and out of balance cell. • The most common issue we see in far East batteries is internal contamination of the battery components/chemicals which results in gassing that causes leakage. • These issues most often result in device damage, poor battery life, leaking batteries (making them unusable and a health hazard), and in the end customer complaints. 8
  • 9. Storage testing – Batteries can leak or lose significant capacity for a variety of reasons in storage. • We run a variety of tests on our batteries to ensure they do not leak and or lose significant capacity under various situations to support our 10 year shelf life claim. – Accelerated Shelf Life Tests: We do the following tests for extended periods of time to look for leakage and capacity loss in these situations:  Stored at high temperatures  Partially discharged then stored at high temperatures  Stored at fluctuating extreme high and low temperatures – Indicators are used from these tests to confirm the batteries will perform as expected for 10 years. – Real Time Tests Shelf Life Tests: We also save samples of actual production product and test them for 10 years to have real time, back up data stating that our design supports the claim. 9
  • 10. When batteries are unreliable they can have damaging results for the user • A weak cell closure (vent pressure vs crimp strength ratio) will fail misuse tests and results in cell rupture rather than venting. • This rupture can cause damage as extreme as busting out of a device as seen in the image below. 10 Both the sidewall and wheel were blown off in the rupture of this battery. •When the cell balance is not less than 1 (anode:cathode ratio) the battery is likely to leak quickly after being discharged (either partial or over discharged). This can result in device damage. •Without sufficient internal void volume (i.e. excess space) leakage •The battery is likely to leak quickly after limited room temperature storage. •The battery is likely to leak after partial discharge which would result in device damage.
  • 11. The ANSI Battery Standard – What is it? • ANSI Battery performance standards are set by of five committees with participation by battery manufacturers, user groups, and interested organizations. • The participation of many different groups ensures the tests created are accurate for consumer usage. • The Five Committees – General Committees:  C18-0 Main committee  C18-5 Safety Specifications (all chemistries) – Chemistry Specific Committees:  C18-1 Alkaline and Zinc Carbon  C12-2 Rechargeables (NiMH, NiCd, Li-Ion, Li-P)  C18-3 Lithium (non-rechargeable) • Organizations on ANSI Committees – Battery Manufacturers  Rayovac, Energizer, Duracell, Panasonic, Sanyo, Ultralife – Device Manufacturers  Kodak, Fisher-Price, Sony – Interested Organizations  BAE, Bureau Veritas, Intertek, UL, US Government
  • 12. Rayovac Ultra Pro ANSI Average Alkaline Performance Testing 12 Rayovac, Duracell, and Energizer are considered equivalent for performance. 100% 100% 100% 100% 100%102% 95% 105% 105% 102% 91% 98% 100% 104% 102% 0% 20% 40% 60% 80% 100% AA AAA C D 9V ANSI Average PerformanceTesting Rayovac Duracell Procell EnergizerIndustrial October 2013 Alkaline Local Sampling
  • 13. Rayovac Ultra Pro Alkaline Continuous Use Performance Testing for Primary Round Cells 13 100% 100% 100% 100%97% 85% 105% 92% 82% 87% 78% 92% 0% 20% 40% 60% 80% 100% 120% AA AAA C D ContinuousUse PerformanceTesting Rayovac Duracell Procell Energizer Industrial October 2013 Alkaline Local Sampling *The continuous use test is not included in ANSI testing. Continuous use testing (AKA “Constant Burn Test”) consists of turning a battery operated device on, such as a flashlight, and letting the device run until the batteries die and the device stops working. *
  • 14. Rayovac Private Label versus DI Private Label 14 * • Hidden Costs in moving to a DI Program – Inventory Carrying Costs – Ties up cash (3-4 months typical) – Loss of Ad Co-op funds – Various incremental fees (taxes, processing, insurance) – Managing commodity cost volatility – Administrative Management • Other costs that must be considered – Loss of revenue when customers recognize quality deficiencies – Loss of Government Opportunities (non USA manufactured) – Increased Lead time (90-120 days) – Emergency Response Time (increased safety stock) – Management Overhead – Marketing Image / Product Design – Product Safety – Intellectual Property – Unstable Government risk
  • 15. AA ANSI Rankings vs Rayovac Current Product Rayovac = 100% In addition to performance, Rayovac also insures our batteries pass rigorous quality and reliability standards to insure we deliver the best customer satisfaction. Imported brands often do not provide this same insurance. AA ANSI Battery Performance DI Sourced Product Performance falls as low as 80%
  • 16. AAA ANSI Rankings vs Rayovac Current Product In addition to performance, Rayovac also insures our batteries pass rigorous quality and reliability standards to insure we deliver the best customer satisfaction. Imported brands often do not provide this same insurance. Rayovac = 100% AAA ANSI Battery Performance DI Sourced Product Performance falls as low as 84%
  • 18. Rayovac AL-9VA Made in USA Alkaline vs. Competition 18 100% 100% 101% 60% 70% 80% 90% 100% ANSI 9V Alkaline Averages vs Rayovac Rayovac Ultra Pro Duracell Procell Energizer Industrial Rayovac, Duracell, and Energizer are considered equivalent for performance.
  • 19. 19 Rayovac Lithium RL123A vs. Competition 100% 101% 102% 60% 70% 80% 90% 100% 110% CR123A Performance at 1800 mA Pulse Rayovac Duracell Energizer 100% 100% 99% 60% 70% 80% 90% 100% CR123A Performance at 100 Ohm Continuous Rayovac Duracell Energizer High Performance Testing Level: At 100 Ohm Continuous, Rayovac’s RL123A cell performs at 100% Low Performance Testing Level: At 1800 mA pulse, Rayovac’s RL123A cell performs at 100% Rayovac, Duracell, and Energizer are considered equivalent for performance.
  • 20. Rayovac Lithium 9V vs. Competition 20 Rayovac’s Lithium 9V cell has the highest battery capacity vs. Energizer and Duracell. 1000 mA 850 mA 850 mA 600 700 800 900 1000 Lithium 9V Rated Capacity of Battery (mA) Rayovac Duracell Energizer