Only one author team writes business communication textbooks by which all others are judged. View this presentation for all the interesting details! After you've watched this presentation, visit these sites: Order an Examination Copy of a Bovee and Thill Textbook http://blog.businesscommunicationnetwork.com/texts Business Communication Pictorial Gallery on Pinterest, a Virtual Pinboard, at http://pinterest.com/courtland_bovee/business-communication-pictorial-gallery-on-pinter Bovee & Thill Business Communication Online Magazines http://www.scoop.it/u/courtland-l-bovee Subscribe to Bovee and Thill's Online Magazine Newsletter http://forms.aweber.com/form/51/1667406951.htm Visit Bovee & Thill's Business Communication Blog at http://blog.businesscommunicationnetwork.com Visit Bovee & Thill's YouTube Channel at http://www.youtube.com/BoveeandThill Bovee and Thill on Twitter https://twitter.com/BoveeThill_Blog Connect with More Than 1,443 Instructors in This LinkedIn Group: Teaching Business Communication http://www.linkedin.com/groups/Teaching-Business-Communication-2806782?trk=myg_ugrp_ovr Connect with More Than 1,086 Instructors on Facebook: Teaching Business Communication https://www.facebook.com/TeachingBusinessCommunication Can Your Business Communication Textbook Pass This Google Test? http://www.scoop.it/t/exclusive-teaching-resources-for-business-communication-instructors/p/4003411891/can-your-business-communication-textbook-pass-this-google-test Can Your Business Communication Textbook Pass This Simple Technology Test? http://bchn.businesscommunicationnetwork.com/wp-content/blogs.dir/global/text_compare/checklist_tech.php See Why Bovee and Thill Are the Undisputed Leaders in Technology Coverage http://bchn.businesscommunicationnetwork.com/wp-content/blogs.dir/2/bchn.downloads/Undisputed_Leaders.html Why Bovee and Thill Textbooks Set the Standard by Which Other Textbooks Are Judged http://www.slideshare.net/Bovee/why-novee-and-thill-set-the-standard

1. Why Bovee and Thill
Business Communication Textbooks
Set the Standard by Which Other
Textbooks Are Judged

2. Market-leading innovation.
For more than three decades, Bovee and Thill texts have pioneered
coverage of emerging trends and their implications for business
communication, from the earliest days of digital communication via
email and instant messaging through multiple generations of online and
social media and now to the profound changes that mobile
communication is bringing to the business world.

3. Up-to-date coverage that reflects today’s business communication
practices and employer expectations.
Technology, globalization, and other forces have dramatically changed
the practice of business communication in recent years, even to the
point of altering how people read and how messages should be
constructed. To prepare students for today’s workplace, the business
communication course needs to address contemporary skills, issues, and
concepts, Bovee and Thill do.

4. Practical advice informed by deep experience.
Beyond the research and presentation of new ideas and tools, Bovee
and Thill are among the most active and widely followed users of social
media in the entire field of business communication. They don’t just
write about new concepts; they have years of hands-on experience with
blogging, content curation, search technologies, and other important
tools. They are active participants in more than 45 social media sites.

5. Engaging coverage of real companies and contemporary issues in
business communication.
From chapter-opening vignettes to model documents to student
activities, Bovee and Thill texts emphasize companies and issues that
students already know about or are likely to find intriguing. For example,
cases in recent editions have addressed location-based social
networking (the business communication implications of the FourSquare
game app), employer restrictions on social media, and the use of Twitter
in the job search process.

6. Integrated learning.
In sharp contrast to texts that tack on coverage of social media and
other new topics, Bovee and Thill continually revise their coverage in
order to fully integrate the skills and issues that are important in today’s
workplace. This integration is carried through chapter-opening
vignettes, chapter content, model documents, end-of-chapter
questions, communication cases, and test banks to make sure students
practice the skills they’ll need, not just read about them in some
anecdotal fashion.

7. Added value with unique, free resources for instructors and students.
From the groundbreaking Real-Time Updates to Business
Communication Headline News to Bovee and Thill’s videos for
instructors, Bovee and Thill adopters can take advantage of an
unmatched array of free resources to enhance the classroom experience
and keep course content fresh.

8. To see a comparison of the three Bovee & Thill
business communication texts, to order examination
copies, or to contact your local rep, go to
Bovee & Thill’s Business Communication Blog.
Note: You can also order examination copies by
sending an email to samplingdept@pearson.com. Be
sure to give your full name, the complete title and
authors of the book you wish to examine, the name of
the college or university at which you teach, and the
mailing address.

9. Can Your Business
Communication Textbook Pass
This Google Test?
Click the link above.

10. Can Your Business Communication Textbook
Pass This Simple Technology Test?
Click the link above.

11. The Ultimate Guide to Resources
for Business Communication
Instructors
Click the link above.