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Design
Thinking
For CSMs
The Adoption Journey of
Blockchain technologies,
success and failures.
Dr. Alessio Bonti
IBM Australia
“a banker who cannot be
trusted in andy warhol style”
midjourneyAI
Let’s talk about the elephant in the room
I am here as a Researcher and Technologist.
I will not talk about well known IBM products
like Food Trust.
Yes, most use cases are private blockchains.
Agenda
About Me
The Biggest and smallest problems in blockchain
Financial Sustainability for Environemntal sustainability
The Liven Example
My name is Alessio Bonti and I am a Solution
Architect at IBM and former Director for
Innovation and current Research Fellow at
Deakin University Australia. I spent 6 years in
IBM Research leading emerging tech dev.
“I like to define myself as a
Product Designer and
Manager with a Software
Engineer Heart”
BTW I’m a doctor
2013 was the year of
the first Bitcoin I
didn’t buy. Instead I
bought an oculus rift
Dev Kit.
They were almost the
same price, $420 US
The start of the
journey.
The biggest problem
2016
“Blockchain is going to
change how do business
and talk transactions”
Experimenting with
dynamic AI assisted
microinsurances.
2016 to change the world, we need to do something huge,
something meaningful, something amazing.
“We need to showcase the opportunity of
turning adversarial hostile environments into
opportunites through implicit trust.”
It is easy to onboard
customers, average
standard KYC in 2017 is
23 minutes.
Have you done KYC for a
multi million dollar
company?
2016 SHARED KYC
It takes 40 days for a
product to go from
Chonqing to Amsterdam
17 days are spent on the
Yangtze river because of
paperwork.
2017 Southern
Trade Corridor
“We were very loud, but somehow the world
was not hearing us“
“When was the last time you chose a financial
product or a bank based on their System of
Records ?“
The Simplest Problem
Then one day we were
having a coffee and we
thought “how about we
solve a stupid problem?”
11.500
retailers
doing it
manually
Prone to
fraud
Takes 30
days
One
weekend to
solve a the
smallest
possible
problem.
The bank
guarantee
O
fideiussione
We cracked it
We reduced the
time to create a
guarantee from 30
days to 1 day.
The digital
transformation is
about people, not
about technologies.
Design
Thinking
For CSMs
In 2022 I took a decision.
“MAKE THE WORLD A
BETTER PLACE” by
supporting the UN
Sustainability Goals.
Jason Pham
Prof. Giovanni Turchini
Dr Alessio Bonti
Software Engineer, Deakin
Launchpad
PhD Candidate
(Circular Economies),
Deakin University
Freya Chen
UX/ UI Designer,
Deakin Launchpad
Bachelor of IT,
Deakin University
HoS University of Melbourne
Co-founder of NuSeaLab
20+ years in Aquaculture
IBM Solution Architect
Emily Chin
Project Lead
Bachelor of BIS and IT
(Honours),
Deakin University
Stefano Zago
CEO of Teleambiente
Rep. Of Italian Green and
Sustainable Associations
Stefano Lobascio
Senior Manager
Treasury and Capital Markets
Deloitte
We put together a group of researchers, developers and
policies experts
FINANCIAL
SUSTAINABILITY
=
ENVIRONMENTAL
SUSTAINABILITY
Our decisions impact the
business, blockchain
allows us to make better
decisions.
• ESG Frameworks
• Risk Indicators
• Performance Indicators
• Customer Behavior
• Incentive & Rewards
Our future is about making the right decisions. In
order to make the right decisions, we need to trust
the information at hand.
5000 years and more of human civilization have
proven that we are simply too human to be
trusted.
Blockchain has the ability to allow us to trust each
other without trusting each other
A commitment to ESG and the UN SGs
Government and Companies commitment to ESG
may have different drivers.
Companies committed to sustainability
showcase a 43% more efficient business
processes, including improved
investments, 55% better Employees
Morale and 15% increased revenues.
61% of
companies
believe that
ESG is here
to stay.
Consumer
Behavior
60% of people, given the
possibility, would buy
sustainable products.
But is the product you are
buying really sustainable?
Proof of provenance has always
been blockchain main
strengths.
I am not interested
22%
16%
It's too expensive
15%
I don't have much information
Key Risk Indicators
To decrease the exposure
to bad practices and
improve return of
investments on business
decisions.
The immutability of blockchain
based data collection allow us
to perform predictions with
surgery precision.
Benefits
• Data becomes highly valuable
(personal data markets)
• Precise Decision Making
• Reduce risk (surprise)
Parametric Insurances
U S E C A S E
A key example of reduced
risk and robot made
decisions.
Imagine a car accident or a
sudden climate change
destroying the crops.
The immutability and trust
features of blockchain data
allow us to make “unmanned”
decisions based entirely on
monitored events.
Performance Indicators in
circular economies
It is the value for a certain
product to re enter the
system. For example
agricultural soil or an
electronic product.
Making sustainable business
decisions is also about
understand the long term
effects of investments.
Incentive and Rewards
Creating financial
sustainability in a
community setting by
finding the right non
adversarial motivators.
• Based on classic game
theory.
• Players’ behaviors are
based on rewards.
• The incentive should
promote a behavior that is
both good for the individual
and for the society.
• Reward mechanism should
be not exploitable for
personal use.
Use Case : China Bike
Sharing
China launched a bike
sharing system that grew so
well that it turned back on
them.
• Started well and had great
acceptance.
• As it scaled, performance
went down drastically, well
aligned with Nash
equilibrium and Pareto
Optimality)
• A system cannot just be
incentive based, it needs
well set rules in order to
keep the equilibrium and a
balanced community.
Liven
It is a cashback platform for
restaurants. Buy food, get
Liven crypto you can use in
other restaurants.
Why we believe it’s good
• Abstracted the blockchain
part from the user.
• Simplified account
management through
handles instead of
numbers.
• Uses blockchain as the
underlying technology, it
does not advertise as a
“web3 app”
Design
Thinking
For CSMs
We are all humans after all
When deciding
Is it worthwhile ?
Can it be done ?
Is it fun?

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2_bonti_blockchain.pdf

  • 1. Design Thinking For CSMs The Adoption Journey of Blockchain technologies, success and failures. Dr. Alessio Bonti IBM Australia “a banker who cannot be trusted in andy warhol style” midjourneyAI
  • 2. Let’s talk about the elephant in the room I am here as a Researcher and Technologist. I will not talk about well known IBM products like Food Trust. Yes, most use cases are private blockchains.
  • 3. Agenda About Me The Biggest and smallest problems in blockchain Financial Sustainability for Environemntal sustainability The Liven Example
  • 4. My name is Alessio Bonti and I am a Solution Architect at IBM and former Director for Innovation and current Research Fellow at Deakin University Australia. I spent 6 years in IBM Research leading emerging tech dev. “I like to define myself as a Product Designer and Manager with a Software Engineer Heart” BTW I’m a doctor
  • 5. 2013 was the year of the first Bitcoin I didn’t buy. Instead I bought an oculus rift Dev Kit. They were almost the same price, $420 US
  • 6. The start of the journey. The biggest problem
  • 7. 2016 “Blockchain is going to change how do business and talk transactions” Experimenting with dynamic AI assisted microinsurances.
  • 8. 2016 to change the world, we need to do something huge, something meaningful, something amazing. “We need to showcase the opportunity of turning adversarial hostile environments into opportunites through implicit trust.”
  • 9. It is easy to onboard customers, average standard KYC in 2017 is 23 minutes. Have you done KYC for a multi million dollar company? 2016 SHARED KYC
  • 10. It takes 40 days for a product to go from Chonqing to Amsterdam 17 days are spent on the Yangtze river because of paperwork. 2017 Southern Trade Corridor
  • 11. “We were very loud, but somehow the world was not hearing us“ “When was the last time you chose a financial product or a bank based on their System of Records ?“
  • 12. The Simplest Problem Then one day we were having a coffee and we thought “how about we solve a stupid problem?”
  • 13. 11.500 retailers doing it manually Prone to fraud Takes 30 days One weekend to solve a the smallest possible problem. The bank guarantee O fideiussione
  • 14. We cracked it We reduced the time to create a guarantee from 30 days to 1 day.
  • 15.
  • 16. The digital transformation is about people, not about technologies.
  • 17. Design Thinking For CSMs In 2022 I took a decision. “MAKE THE WORLD A BETTER PLACE” by supporting the UN Sustainability Goals.
  • 18. Jason Pham Prof. Giovanni Turchini Dr Alessio Bonti Software Engineer, Deakin Launchpad PhD Candidate (Circular Economies), Deakin University Freya Chen UX/ UI Designer, Deakin Launchpad Bachelor of IT, Deakin University HoS University of Melbourne Co-founder of NuSeaLab 20+ years in Aquaculture IBM Solution Architect Emily Chin Project Lead Bachelor of BIS and IT (Honours), Deakin University Stefano Zago CEO of Teleambiente Rep. Of Italian Green and Sustainable Associations Stefano Lobascio Senior Manager Treasury and Capital Markets Deloitte We put together a group of researchers, developers and policies experts
  • 19. FINANCIAL SUSTAINABILITY = ENVIRONMENTAL SUSTAINABILITY Our decisions impact the business, blockchain allows us to make better decisions. • ESG Frameworks • Risk Indicators • Performance Indicators • Customer Behavior • Incentive & Rewards
  • 20. Our future is about making the right decisions. In order to make the right decisions, we need to trust the information at hand. 5000 years and more of human civilization have proven that we are simply too human to be trusted. Blockchain has the ability to allow us to trust each other without trusting each other
  • 21. A commitment to ESG and the UN SGs Government and Companies commitment to ESG may have different drivers. Companies committed to sustainability showcase a 43% more efficient business processes, including improved investments, 55% better Employees Morale and 15% increased revenues. 61% of companies believe that ESG is here to stay.
  • 22. Consumer Behavior 60% of people, given the possibility, would buy sustainable products. But is the product you are buying really sustainable? Proof of provenance has always been blockchain main strengths. I am not interested 22% 16% It's too expensive 15% I don't have much information
  • 23. Key Risk Indicators To decrease the exposure to bad practices and improve return of investments on business decisions. The immutability of blockchain based data collection allow us to perform predictions with surgery precision. Benefits • Data becomes highly valuable (personal data markets) • Precise Decision Making • Reduce risk (surprise)
  • 24. Parametric Insurances U S E C A S E A key example of reduced risk and robot made decisions. Imagine a car accident or a sudden climate change destroying the crops. The immutability and trust features of blockchain data allow us to make “unmanned” decisions based entirely on monitored events.
  • 25. Performance Indicators in circular economies It is the value for a certain product to re enter the system. For example agricultural soil or an electronic product. Making sustainable business decisions is also about understand the long term effects of investments.
  • 26. Incentive and Rewards Creating financial sustainability in a community setting by finding the right non adversarial motivators. • Based on classic game theory. • Players’ behaviors are based on rewards. • The incentive should promote a behavior that is both good for the individual and for the society. • Reward mechanism should be not exploitable for personal use.
  • 27. Use Case : China Bike Sharing China launched a bike sharing system that grew so well that it turned back on them. • Started well and had great acceptance. • As it scaled, performance went down drastically, well aligned with Nash equilibrium and Pareto Optimality) • A system cannot just be incentive based, it needs well set rules in order to keep the equilibrium and a balanced community.
  • 28. Liven It is a cashback platform for restaurants. Buy food, get Liven crypto you can use in other restaurants. Why we believe it’s good • Abstracted the blockchain part from the user. • Simplified account management through handles instead of numbers. • Uses blockchain as the underlying technology, it does not advertise as a “web3 app”
  • 29. Design Thinking For CSMs We are all humans after all When deciding Is it worthwhile ? Can it be done ? Is it fun?