The most successful companies are those that can get value and knowledge out of information. We immediately think of Google, Amazon or Microsoft but even a small company has its own data and can access a variety of external information. In this speech we’ll create a use case around a family company that aims at becoming 3.0. So we’ll see how to enhance the corporate data using business intelligence techniques, but also how to use big data technologies to enrich the knowledge, getting data from open data sources, comparing company business with market researches and matching it with socials.

1. Using BI techniques to understand how to make my business
more attractive
Why no one loves me?

2. www.spagobi.org
2 USE CASE – Pesci & Co
Wine producers since 1952 in Treviso, Italy
From 60s from private production to corporate
production
60 hectares with different cultures

3. www.spagobi.org
3 WHY NO ONE LOVES ME ?

4. www.spagobi.org
4 HELP ME – Business expert
Costs reduction
Marketing campaign
Brand review

5. www.spagobi.org
5 ANALIZE MARKET – Compare with other companies
{REST}

6. www.spagobi.org
6 ALL STARTS FROM DATA – Create a unique version of the truth
Farmland
Sales
Warehouse

7. www.spagobi.org
7 FIELDS ANALYSIS - Areas
Cost / production ratio
Geography of weather in last 5 years
Geography and evolution of plants’diseases

8. www.spagobi.org
8 FIELDS ANALYSIS
Production per hectare managed by
external companies
Profit per hectare managed by
external companies

9. www.spagobi.org
9 FIELDS – Results
Reduce usage of external companies
Use insurance for hailstorms instead of anti hail-net
9% more profits in 3
years and 27% in 5 years
(because of cost of
agricultural machinery)

10. www.spagobi.org
10 REVIEW PRODUCS & MARKETING

11. www.spagobi.org
11 REVIEW PRODUCS & MARKETING – Italian wine

12. www.spagobi.org
12 REVIEW PRODUCS & MARKETING – Italian wine
Italian wine very appreciated
Markets on USA, UK, Russia, India, Cina, Canada
Organic
Big distribution in UK

13. www.spagobi.org
13 REVIEW PRODUCS & MARKETING – Prosecco

14. www.spagobi.org
14 REVIEW PRODUCS & MARKETING – Prosecco
Partners in USA and UK
New packaging for prosecco focused on female
customers
Gift set

15. www.spagobi.org
15 CUSTOMER BI – Offers focused on customers

16. www.spagobi.org
16 OTHER RESULTS
Give administration office possibility to monitor the
state of warehouse with alarms
Weekly mail for employees with state of company and
news
Monitoring impact of new promotions on business
News letter for partners and big customers, with
promotion focused on them

17. www.spagobi.org
17 WE DID IT – Yeah

18. www.spagobi.org
18 HOW BI EMPOWER YOUR BUSINESS
Gain insights into customers
Align business activities with corporate strategy
Empower employees
Reduce time in data entry and data manipulation
Benchmark sales channel partners
Identify areas for cost cutting
Boost productivity
(by monitoring employees’use of resources)

19. www.spagobi.org
19 THANKS TO
Monica Franceschini
for illustrations

20. www.spagoworld.org
Contact us:
spagobi@eng.it
alberto.ghedin@eng.it
@SpagoBI
SpagoBIwww.spagobi.org