Стас Жуковский: Война экосистем: как делать связанные и гармоничные мобильные продукты
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This document discusses the fragmentation of the mobile ecosystem and how apps can build harmonious experiences across platforms and devices. It notes that platforms prioritize their own interests and seek to dominate users' time within walled gardens. The document suggests that apps view themselves as kingdoms and work to bring users into their own fortresses through tricks that extract users from other platforms' fortresses, while also finding allies among other apps and services. The overall message is that apps should just keep building connections across the fragmented mobile world.
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Стас Жуковский: Война экосистем: как делать связанные и гармоничные мобильные продукты
- 1. ВОЙНА ЭКОСИСТЕМ: КАК ДЕЛАТЬ СВЯЗАННЫЕ И ГАРМОНИЧНЫЕ МОБИЛЬНЫЕ ПРОДУКТЫ Stas Zhukovskiy International Evangelist, branch.io
- 2. 1982 Newborn 2005 Engineer + Product 2012 Mobile App Designer + Marketer 2014 Branch Founder MADA SEGHETE @mada299
- 3. frag·men·ta·tion /ˌfraɡmənˈtāSH(ə)n/ noun 1. the process or state of breaking or being broken into small or separate parts.
- 4. The web unified desktop fragmentation
- 5. APP SafariViewController WEB BROWSERS HARDWARE + DEVICE OS PLATFORMMEDIUM
- 7. APP SafariViewController WEB BROWSERS HARDWARE + DEVICE OS PLATFORMMEDIUM
- 8. There are thousands of possibilities...
- 9. Platforms are like empires: inherently selfish and fighting for a user’s time.
- 14. You are just a tool in their quest for domination.
- 16. The Walled Garden of Google Search Results Yourapp’sresult
- 17. G oogle’s C ontent ActualO rganic R esults M aybe O rganic? A M P (also G oogle’s C ontent) G oogle’s C ontent The Walled Garden of Google Search Results
- 19. 1
- 20. 1 2
- 21. 1 2 3
- 22. 1 2 3 4
- 23. 1 2 3 54
- 25. 1 2 App??
- 28. YOU
- 29. How will you build your mobile kingdom?
- 30. 1. Build your own fortress
- 31. ’s fortress = the mobile app
- 32. 2. Fight for your users
- 34. ’s other entities = ways to bring users into their fortress
- 36. 1 2 3 4 Use tricks to get your users out of walled kingdoms
- 38. 1 2 3 Get them out of Facebook
- 39. 1 2 3 Even get them out of Google AMP!
- 41. 3. Find Allies
- 43. Just Keep Building start today at branch.io t.me/stzhuk stas@branch.io