This document discusses why early lockdown measures are more effective for slowing the spread of COVID-19. It argues that lockdowns work best when implemented earlier, before case numbers have grown very large. With fewer initial cases, a 20% reduction may leave only a handful of people still spreading the virus, rather than hundreds. It also notes that exponential growth means the virus spreads much faster when case numbers are higher. Therefore, early action through lockdown is vital to curb exponential growth before infections rise dramatically. The key message is that earlier lockdown saves thousands of cases and deaths by slowing the virus when relatively few people are initially infected.