Why do we need Brands?
Consumers are overexposed to brand messages, which lead to a lack of trust or interest in them. So why do we need brands at all?
Remember that brands were not always about promotion and advertising. Brands stand for quality and origin. How is the product made? Where is it from? Who makes it?
But brands also play a big role in creating value. In this presentation, I try to explain how that can be done and why we still need brands.
Serving as Art Director, Producer and Director I created three different concepts with the Icelandic Film Commission for a “teaser” advertising campaign to attract Tommy Hilfiger to shoot their next campaign in Iceland.
In addition to producing and directly one :60 video spot (now lost) I created a concept which was easily scalable to other countries that had flags with the brand’s colours (red, white, and blue) which would enable the brand to extend their global reach.
Serving as Art Director, Producer and Director I created three different concepts with the Icelandic Film Commission for a “teaser” advertising campaign to attract Tommy Hilfiger to shoot their next campaign in Iceland.
In addition to producing and directly one :60 video spot (now lost) I created a concept which was easily scalable to other countries that had flags with the brand’s colours (red, white, and blue) which would enable the brand to extend their global reach.
Know Your Market, Customer, And Pull, Final 12 04 08georgebbrengle
"developed and presented to numerous client groups. I would be happy to share them with an prospective employer as it shows the thoroughness and the polish of my research and work".
Analysis of the lightning-quick changes occurring in the production, branding, and packaging of craft beer--Ontario's fastest growing alcohol market segment
Keywords: ACLU, Adam McGinnis, American Civil Liberties Union, Anheuser-Busch InBev, art on packaging, beer, beer consumers, beer packaging, bottles, branding, brewpubs, Cam Heaps, cans, carriers, cartons, Cenveo MM&T, Chris Johnston, corrugated fiberboard, craft beer, craft breweries, David Cacciottolo, Elton Clemente, experimental beers, Flying Dog Brewery, Gary McMullen, George Stranahan, Greg Cromwell, Greg Taylor, Hunter S. Thompson, Labatt Brewing Company Ltd., labels, LCBO, limited-edition beers, Lindsey Key, Liquor Control Board of Ontario, marketing, microbreweries, Mike Arnold, Mike Laba, Molson Coors Canada, Muskoka Brewery, National Heritage Sites, Niagara College Brewmaster and Brewery Operation Management Program, Ontario Craft Brewers Association, open carriers, packaging, PAC Leadership Awards, PAC Packaging Consortium, PAC-The Packaging Association, paperboard, political activism on packaging, PrintAction, pry off caps, Ralph Steadman, Sapporo Breweries Limited, screen printing, Sleeman Breweries Ltd., social media, Steam Whistle Brewing, Sybil Taylor, tamper evident packaging, The Beer Store, Toronto tourist attractions, Trafalgar Ales & Meads, TripAdvisor.com, zip tabs
Coca cola Hello for Happiness PresentationAmy Ramli
A presentation for Hello Happiness by Coca Cola for an International Business Subject - intercultural..
How the Coca Cola Hello Happiness project is viewed in the cultural perspective
Project on the Coca Cola Company. Created by Pramod KshirsagarPramod Kshirsagar
This Presentation is on Coca Cola Company.
I create for ITT Exam.
This presentation is only understood when you play slide show.
“Dikhave pe mat jao Slide show Chalao…:P”
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
4. “All the Cokes ae the same and all the
Cokes ae god. Liz Taylo knos it, the
President knos it, the bum knos it,
and yo kno it.”
Andy Warhol
GUARANTEE OF QUALITY
Ken Heyman | (American, born 1930) | Andy Warhol and Bottle, 1964 | Gelatin silver print | Collection of The Coca-Cola Company
6. BRANDS CREATE VALUE
“What we're trying to do is remove the barrier of
having to learn to use a computer.”
Steve Jobs
7. WHAT IS VALUE?
Emotional Value Tangible Value
Emotional Value + Tangible Value = Overall Value
Customer Desire + Customer Need = Customer Expectations
Overall Value ≥ Customer Expectations :-)
Overall Value ≤ Customer Expectations :-(
http://coolmaterial.com/ http://www.huffingtonpost.com/
8. Image: https://www.futurerising.com/
ABOUT EMOTIONAL VALUE
(…) “what we create in
advertising, which is
intangible value -- you might
call it perceived value, you
might call it badge value,
subjective value, intangible
value of some kind” (…)
Rory Sutherland “Lessons from an Ad Man”
Video After
This Slide
9. “How can we build the products people want?”
Creating Tangible Value
Value Proposition Canvas | Alexander Osterwalder | http://businessmodelalchemist.com/
10. ● Trusted quality and origin
● Puts people's needs first
● Serves the greater good
● Innovates and inspires
WHAT MAKES A GOOD BRAND?
Image: http://www.patagonia.com/blog/2014/06/major-environmental-victory-in-chile/
11. We need more good brands
Thomas Delaitre
Ronin Brand Strategist
@Tom_Del
Www.linkedin.com/in/thomasdelaitre
