SlideShare a Scribd company logo
8 reasons
why customer leads are out
and contacts are in
sagecrm.com
1
sagecrm.com

Leads are
often
cold
Contacts are warm

sagecrm.com
2
sagecrm.com

Leads are
generated
and
prequalified
Contacts
are nurtured

sagecrm.com
3
sagecrm.com

Leads are
short-term
in focus
Contacts require a long-term view

sagecrm.com
4
sagecrm.com

Lead
generation
is often
sporadic
The nurturing of contacts is on-going

sagecrm.com
5
sagecrm.com

The objective
of a lead is a
meeting
The objective of
a contact is to
build a relationship
sagecrm.com
6
sagecrm.com

Leads are
found in
many places
Contacts live
in a CRM tool

sagecrm.com
7
sagecrm.com

Leads go
stale
Contacts last
forever

sagecrm.com
8
sagecrm.com

Leads
require a
campaign
Contacts
require a
conversation

sagecrm.com
Download our ‘Top Tips
for Effective Selling’
eBook now
http://bit.ly/18Z4ND1

Get Social with Sage CRM &
stay up to date

More Related Content

More from Sage

Your survival guide for Web Summit
Your survival guide for Web SummitYour survival guide for Web Summit
Your survival guide for Web Summit
Sage
 
8 surprising reasons why your business has outgrown spread sheets
8 surprising reasons why your business has outgrown spread sheets8 surprising reasons why your business has outgrown spread sheets
8 surprising reasons why your business has outgrown spread sheets
Sage
 
The secret behind 7 efficient distribution companies
The secret behind 7 efficient distribution companies The secret behind 7 efficient distribution companies
The secret behind 7 efficient distribution companies
Sage
 
Sage CRM 7.3 is here
Sage CRM 7.3 is hereSage CRM 7.3 is here
Sage CRM 7.3 is here
Sage
 
Mobile working and the work/life balance
Mobile working and the work/life balanceMobile working and the work/life balance
Mobile working and the work/life balance
Sage
 
7 powerful ways manufacturing companies use Sage CRM to grow
7 powerful ways manufacturing companies use Sage CRM to grow7 powerful ways manufacturing companies use Sage CRM to grow
7 powerful ways manufacturing companies use Sage CRM to grow
Sage
 
8 reasons why your business needs mobile CRM
8 reasons why your business needs mobile CRM8 reasons why your business needs mobile CRM
8 reasons why your business needs mobile CRM
Sage
 
Introducing Sage CRM Builder: A better way to manage what matters
Introducing Sage CRM Builder: A better way to manage what mattersIntroducing Sage CRM Builder: A better way to manage what matters
Introducing Sage CRM Builder: A better way to manage what matters
Sage
 
8 Sage CRM training tips
8 Sage CRM training tips8 Sage CRM training tips
8 Sage CRM training tips
Sage
 
10 tips for Sage CRM users
10 tips for Sage CRM users10 tips for Sage CRM users
10 tips for Sage CRM users
Sage
 
Smarter Marketing With Sage CRM
Smarter Marketing With Sage CRMSmarter Marketing With Sage CRM
Smarter Marketing With Sage CRM
Sage
 
Back To Basics - Sage CRM
Back To Basics - Sage CRMBack To Basics - Sage CRM
Back To Basics - Sage CRM
Sage
 
Sage CRM - What the Analysts Say
Sage CRM - What the Analysts Say Sage CRM - What the Analysts Say
Sage CRM - What the Analysts Say
Sage
 
Sage CRM Customer Service Datasheet
Sage CRM Customer Service DatasheetSage CRM Customer Service Datasheet
Sage CRM Customer Service Datasheet
Sage
 
What is Social CRM?
What is Social CRM?What is Social CRM?
What is Social CRM?
Sage
 

More from Sage (15)

Your survival guide for Web Summit
Your survival guide for Web SummitYour survival guide for Web Summit
Your survival guide for Web Summit
 
8 surprising reasons why your business has outgrown spread sheets
8 surprising reasons why your business has outgrown spread sheets8 surprising reasons why your business has outgrown spread sheets
8 surprising reasons why your business has outgrown spread sheets
 
The secret behind 7 efficient distribution companies
The secret behind 7 efficient distribution companies The secret behind 7 efficient distribution companies
The secret behind 7 efficient distribution companies
 
Sage CRM 7.3 is here
Sage CRM 7.3 is hereSage CRM 7.3 is here
Sage CRM 7.3 is here
 
Mobile working and the work/life balance
Mobile working and the work/life balanceMobile working and the work/life balance
Mobile working and the work/life balance
 
7 powerful ways manufacturing companies use Sage CRM to grow
7 powerful ways manufacturing companies use Sage CRM to grow7 powerful ways manufacturing companies use Sage CRM to grow
7 powerful ways manufacturing companies use Sage CRM to grow
 
8 reasons why your business needs mobile CRM
8 reasons why your business needs mobile CRM8 reasons why your business needs mobile CRM
8 reasons why your business needs mobile CRM
 
Introducing Sage CRM Builder: A better way to manage what matters
Introducing Sage CRM Builder: A better way to manage what mattersIntroducing Sage CRM Builder: A better way to manage what matters
Introducing Sage CRM Builder: A better way to manage what matters
 
8 Sage CRM training tips
8 Sage CRM training tips8 Sage CRM training tips
8 Sage CRM training tips
 
10 tips for Sage CRM users
10 tips for Sage CRM users10 tips for Sage CRM users
10 tips for Sage CRM users
 
Smarter Marketing With Sage CRM
Smarter Marketing With Sage CRMSmarter Marketing With Sage CRM
Smarter Marketing With Sage CRM
 
Back To Basics - Sage CRM
Back To Basics - Sage CRMBack To Basics - Sage CRM
Back To Basics - Sage CRM
 
Sage CRM - What the Analysts Say
Sage CRM - What the Analysts Say Sage CRM - What the Analysts Say
Sage CRM - What the Analysts Say
 
Sage CRM Customer Service Datasheet
Sage CRM Customer Service DatasheetSage CRM Customer Service Datasheet
Sage CRM Customer Service Datasheet
 
What is Social CRM?
What is Social CRM?What is Social CRM?
What is Social CRM?
 

Recently uploaded

Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosPodcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenHow To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Navah Hopkins
 
How to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that RanksHow to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that Ranks
minatamang0021
 
PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611
Shuntaro Kogame
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdfLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
KiranRai75
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing  - Chad...Unlocking Everyday Narratives: The Power of Storytelling in Marketing  - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaStory Telling Master Class - Jennifer Morilla
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Boston SEO Services
 
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Amsive
 
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Veronika Höller
 
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Yes, It's Your Fault Book Launch Webinar
Yes, It's Your Fault Book Launch WebinarYes, It's Your Fault Book Launch Webinar
Yes, It's Your Fault Book Launch Webinar
Demandbase
 
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Playlist and Paint Event with Sony Music U
Playlist and Paint Event with Sony Music UPlaylist and Paint Event with Sony Music U
Playlist and Paint Event with Sony Music U
SemajahParker
 

Recently uploaded (20)

Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosPodcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
 
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
 
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenHow To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
 
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
 
How to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that RanksHow to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that Ranks
 
PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdfLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing  - Chad...Unlocking Everyday Narratives: The Power of Storytelling in Marketing  - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
 
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaStory Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer Morilla
 
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
 
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
 
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
 
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
 
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
 
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
 
Yes, It's Your Fault Book Launch Webinar
Yes, It's Your Fault Book Launch WebinarYes, It's Your Fault Book Launch Webinar
Yes, It's Your Fault Book Launch Webinar
 
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
 
Playlist and Paint Event with Sony Music U
Playlist and Paint Event with Sony Music UPlaylist and Paint Event with Sony Music U
Playlist and Paint Event with Sony Music U
 

8 reasons why customer leads are out and contacts are in