In this SlideShare, we explain eight reasons why customer leads are out and contacts are in. If you want to read more information behind this SlideShare, you can download our free eBook Top Tips for Effective Selling.
http://bit.ly/18Z4ND1
Being alone without the person who means the world to you can be a difficult experience. It likely means feeling lonely and missing the companionship and support of the one you care most about. It is a challenge to be without the closeness and bond shared with the one person who is most special.
La Sunat es la entidad encargada de administrar y recaudar los tributos en el Perú. Tiene como objetivos poner orden en el cobro de impuestos, administrar los tributos internos y externos, proponer normas tributarias y aduaneras, y proveer servicios a los contribuyentes. Los contribuyentes pueden acogerse al Régimen General o al Régimen Especial de Renta, dependiendo de si cumplen con los requisitos de cada uno.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Small game created in 2012 in 3 weeks.
Have fun to create game, try to improve my java and way of coding. Use of Game State Pattern.
Done after my first project "Origins" so I could do better and do a proper object-oriented project.
This document provides a summary of Malik Irfan ul Haq's professional experience and qualifications. He has over 14 years of experience in procurement management roles. Currently he is the Procurement Manager at Nestle Pakistan Limited, where he has improved various procurement metrics like reducing purchase order processing time and increasing on-time payments. Previously he held procurement roles at Nestle Pakistan Limited and Pakistan Tobacco Company, where he managed categories like advertising agencies and supplies. He has an MBA degree from the International Islamic University Islamabad.
View Public Stream Here http://www.fifawomensworldcuponline.com/ This match will be played on 11 June 2015 and we will have the live streaming of this game right here http://www.fifawomensworldcuponline.com/ Canada vs Newzealand FIFA Womens Worldcup Football Match Live Here http://www.fifawomensworldcuponline.com/
Being alone without the person who means the world to you can be a difficult experience. It likely means feeling lonely and missing the companionship and support of the one you care most about. It is a challenge to be without the closeness and bond shared with the one person who is most special.
La Sunat es la entidad encargada de administrar y recaudar los tributos en el Perú. Tiene como objetivos poner orden en el cobro de impuestos, administrar los tributos internos y externos, proponer normas tributarias y aduaneras, y proveer servicios a los contribuyentes. Los contribuyentes pueden acogerse al Régimen General o al Régimen Especial de Renta, dependiendo de si cumplen con los requisitos de cada uno.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Small game created in 2012 in 3 weeks.
Have fun to create game, try to improve my java and way of coding. Use of Game State Pattern.
Done after my first project "Origins" so I could do better and do a proper object-oriented project.
This document provides a summary of Malik Irfan ul Haq's professional experience and qualifications. He has over 14 years of experience in procurement management roles. Currently he is the Procurement Manager at Nestle Pakistan Limited, where he has improved various procurement metrics like reducing purchase order processing time and increasing on-time payments. Previously he held procurement roles at Nestle Pakistan Limited and Pakistan Tobacco Company, where he managed categories like advertising agencies and supplies. He has an MBA degree from the International Islamic University Islamabad.
View Public Stream Here http://www.fifawomensworldcuponline.com/ This match will be played on 11 June 2015 and we will have the live streaming of this game right here http://www.fifawomensworldcuponline.com/ Canada vs Newzealand FIFA Womens Worldcup Football Match Live Here http://www.fifawomensworldcuponline.com/
Web Summit is one of the biggest business and technology events on the calendar this year. If you’re flying into Ireland for the event, we’ve put together a list of 10 things you must do while in Dublin.
8 surprising reasons why your business has outgrown spread sheetsSage
Did you know there are 8 reasons why your business has outgrown spread sheets?
1. You can improve the quality of sales forecasts
2. You can act on more accurate sales information
3. You can plan ahead more effectively
4. You can stay grounded in reality
5. You can protect your business
6. You can use better metrics to track progress
7. You can take the surprise out of a setback
8. You can guard your time
The secret behind 7 efficient distribution companies Sage
7 distribution companies are using Sage CRM to improve efficiency and customer service. Sage CRM allows companies like Avis, Konica Minolta, and Linet France to access customer information remotely, streamline business processes, and provide exceptional customer service. The document describes how each company uses Sage CRM's features to ship orders on time, build customer relationships, and gain a competitive advantage in their industry.
In this SlideShare, you can discover how Sage CRM 7.3 enables better customer service, more productive business processes and greater insight.
Sage CRM 7.3 is an on-premise customer relationship management solution for small and medium sized companies.
You can find out more on SageCRM.com
Across the world 47% of businesses believe that mobile working has had a positive impact on their work/life balance.
Find out more in this infographic
#MobileLetsMe
7 powerful ways manufacturing companies use Sage CRM to growSage
Over 15,000 companies around the world use Sage CRM every day to become more productive and efficient and to grow their business.
Many of these are manufacturing companies who provide products to other businesses around the world.
Sage CRM is the perfect solution for modern manufacturing companies.
Mobile is one of the most important productivity tools business people use today. And more companies are developing mobile strategies and enabling staff to work from anywhere.
In this SlideShare, you can learn how mobile is changing the face of modern businesses around the world. Then, we explain 8 reasons why your business should invest in mobile CRM.
You can read the related blog post at http://bit.ly/SCRMMobile2.
mobile, crm, customer, facts, business, productivity
8 Reasons Why Your Business Needs to Invest in Mobile CRM
Introducing Sage CRM Builder: A better way to manage what mattersSage
Sage CRM Builder is a new product that allows users to customize their Sage CRM experience. It provides tools to define custom modules, relate modules to each other, select module features, and build summary screens. This helps users centralize and manage business information like training courses, attendees, suppliers, and more. Sage CRM Builder offers flexibility to manage various business tasks and scales with the user's business needs. It's included with Sage CRM Professional Edition at no extra cost.
In this SlideShare, you can discover 8 simple tips for getting more out of your next CRM training session.
These tips are easy for teachers and trainers to put into practice and are written with the needs of CRM students in mind.
The document provides 10 tips for getting more from the Sage CRM software, including leveraging social media through Twitter, Yammer, Facebook and LinkedIn within Sage CRM; setting up Google Alerts to display customer information on the Sage CRM dashboard; creating custom reports to suit business needs; synchronizing Sage CRM with Outlook emails and contacts; updating or deleting old contacts to keep data current; holding all customer data within Sage CRM; setting and managing Key Performance Indicators; matching revenue to marketing/sales campaigns to track return on investment; storing information on customer conversations; and accessing tutorial videos, FAQs and community support for help.
The document discusses the importance of communication, collaboration, and competition for businesses using CRM solutions. It advocates taking a strategic and holistic approach to CRM implementation that involves defining needs, committing to measures, building coherence, thinking company-wide, linking processes for value, and leveraging knowledge. The document also emphasizes focusing on strategic goals and having information accessible anywhere as important aspects of competing effectively with CRM.
Sage CRM provides tools to improve customer service, including an interactive dashboard that gives agents real-time customer information to resolve issues efficiently. It integrates with Sage ERP systems to provide a complete view of customers. Sage CRM also features case management, a knowledge base, workflow automation, reporting, and team management to monitor performance and ensure high quality customer service.
Social CRM integrates CRM systems with social media to enable more meaningful customer interactions. It allows businesses to deepen customer relationships through social listening, marketing, and support. Sage CRM offers social media integration with LinkedIn, Twitter, Facebook, and Yammer to help sales, marketing and support teams improve processes and enhance customer engagement.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Web Summit is one of the biggest business and technology events on the calendar this year. If you’re flying into Ireland for the event, we’ve put together a list of 10 things you must do while in Dublin.
8 surprising reasons why your business has outgrown spread sheetsSage
Did you know there are 8 reasons why your business has outgrown spread sheets?
1. You can improve the quality of sales forecasts
2. You can act on more accurate sales information
3. You can plan ahead more effectively
4. You can stay grounded in reality
5. You can protect your business
6. You can use better metrics to track progress
7. You can take the surprise out of a setback
8. You can guard your time
The secret behind 7 efficient distribution companies Sage
7 distribution companies are using Sage CRM to improve efficiency and customer service. Sage CRM allows companies like Avis, Konica Minolta, and Linet France to access customer information remotely, streamline business processes, and provide exceptional customer service. The document describes how each company uses Sage CRM's features to ship orders on time, build customer relationships, and gain a competitive advantage in their industry.
In this SlideShare, you can discover how Sage CRM 7.3 enables better customer service, more productive business processes and greater insight.
Sage CRM 7.3 is an on-premise customer relationship management solution for small and medium sized companies.
You can find out more on SageCRM.com
Across the world 47% of businesses believe that mobile working has had a positive impact on their work/life balance.
Find out more in this infographic
#MobileLetsMe
7 powerful ways manufacturing companies use Sage CRM to growSage
Over 15,000 companies around the world use Sage CRM every day to become more productive and efficient and to grow their business.
Many of these are manufacturing companies who provide products to other businesses around the world.
Sage CRM is the perfect solution for modern manufacturing companies.
Mobile is one of the most important productivity tools business people use today. And more companies are developing mobile strategies and enabling staff to work from anywhere.
In this SlideShare, you can learn how mobile is changing the face of modern businesses around the world. Then, we explain 8 reasons why your business should invest in mobile CRM.
You can read the related blog post at http://bit.ly/SCRMMobile2.
mobile, crm, customer, facts, business, productivity
8 Reasons Why Your Business Needs to Invest in Mobile CRM
Introducing Sage CRM Builder: A better way to manage what mattersSage
Sage CRM Builder is a new product that allows users to customize their Sage CRM experience. It provides tools to define custom modules, relate modules to each other, select module features, and build summary screens. This helps users centralize and manage business information like training courses, attendees, suppliers, and more. Sage CRM Builder offers flexibility to manage various business tasks and scales with the user's business needs. It's included with Sage CRM Professional Edition at no extra cost.
In this SlideShare, you can discover 8 simple tips for getting more out of your next CRM training session.
These tips are easy for teachers and trainers to put into practice and are written with the needs of CRM students in mind.
The document provides 10 tips for getting more from the Sage CRM software, including leveraging social media through Twitter, Yammer, Facebook and LinkedIn within Sage CRM; setting up Google Alerts to display customer information on the Sage CRM dashboard; creating custom reports to suit business needs; synchronizing Sage CRM with Outlook emails and contacts; updating or deleting old contacts to keep data current; holding all customer data within Sage CRM; setting and managing Key Performance Indicators; matching revenue to marketing/sales campaigns to track return on investment; storing information on customer conversations; and accessing tutorial videos, FAQs and community support for help.
The document discusses the importance of communication, collaboration, and competition for businesses using CRM solutions. It advocates taking a strategic and holistic approach to CRM implementation that involves defining needs, committing to measures, building coherence, thinking company-wide, linking processes for value, and leveraging knowledge. The document also emphasizes focusing on strategic goals and having information accessible anywhere as important aspects of competing effectively with CRM.
Sage CRM provides tools to improve customer service, including an interactive dashboard that gives agents real-time customer information to resolve issues efficiently. It integrates with Sage ERP systems to provide a complete view of customers. Sage CRM also features case management, a knowledge base, workflow automation, reporting, and team management to monitor performance and ensure high quality customer service.
Social CRM integrates CRM systems with social media to enable more meaningful customer interactions. It allows businesses to deepen customer relationships through social listening, marketing, and support. Sage CRM offers social media integration with LinkedIn, Twitter, Facebook, and Yammer to help sales, marketing and support teams improve processes and enhance customer engagement.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business