This document discusses how creativity can save money on paid user acquisition for mobile apps. It argues that traditional performance marketing approaches are not enough on their own due to increasing costs and competition. Creativity is needed to craft innovative messaging, visuals, and opportunities that cut through the noise and engage users. The document outlines AppAgent's creative process, team roles, and examples of creative campaigns that delivered improved conversion rates and lower costs compared to traditional performance marketing.

1. WHY CREATIVITY CAN SAVE YOU
A FORTUNE IN PAID ACQUISITION
G D S 2 0 1 7

2. PETR FODOR
• 6 years in the mobile industry
• Founder & CEO of AppAgent -
mobile marketing experts for hire
• Previously Flow Studio,
Lemonade, Leo Burnett
• blog.appagent.co, @petrfodor

3. Mobile Strategy
Analytics Art Acquisition
Growth

4. CLIENTS

5. QUI Z 🤔

6. GUESS WHO?
German
?
300 scientific papers
Defined photon
theory of light
Developed the theory
of relativity
Theoretical physicist
Got Nobel Prize
Modelled structure
of the universe

7. “
“Imagination is more
important than knowledge
Creativity
—Albert Einstein

8. KNOWLEDGE GROWTH
The world’s information base
Source: IBM Global Technical Services’ white paper in 2006 called "The toxic terabyte: How data-dumping threatens business efficiency”
will be doubling
11in size every hours.

9. W H Y
C R E AT I V I T Y
M AT T E R S

10. PERFORMANCE MARKETING INGREDIENTS
1. Ad networks
2. Ad targeting
3.Messaging
4. Store listing
5. Analytics

11. PERFORMANCE MARKETING INGREDIENTS
1. Ad networks
2. Ad targeting
3.Messaging
4. Store listing
5. Analytics

12. STORE LISTING - PLT2

13. STORE LISTING - ZAVEZU

14. CTR
3.7%
CTR
1%

15. KIWI.COM ADS
1.8x
conversion
Original

16. E S S E N T I A L S
OF S UC C E S S

17. HOW PEOPLE DOWNLOAD APPS
7 SECONDS

18. HOW PEOPLE DOWNLOAD APPS

19. HOW PEOPLE DOWNLOAD APPS

20. HOW PEOPLE DOWNLOAD APPS

21. EXPLAIN THE
VALUE IN 7S

22. BUBBLE ISLAND 2

23. BUBBLE ISLAND 2

24. BUBBLE ISLAND 2

25. KIWI.COM

26. TWEAK

27. UTILISE NEW OPPORTUNITIES

28. SNIPER GHOST WARRIOR
=+

30. TINY MINERS LOOPED VIDEOS

31. EXPERIMENT

32. BUBBLE ISLAND 2 APP PREVIEW COVER

33. KIWI.COM BANNER FOR GOOGLE PLAY

34. T E A M A ND
P R O C E S S

35. CREATIVE TEAM
Idea maker Art Director
(Motion)
Designer
Localizations
manager
Copywriter
2x

36. CREATIVE PROCESS
Briefing Creative Process Production Localization
Initial Request
2-3 days 1 week 1 week 3 days
Research
Creative Brief
Idea Making
Concept design
Copywriting
Graphic design Motion design
Formats
production
Countries
selection
Localization

37. BE 💡, SAVE 💰!
👉HIRING: USER ACQUISITION MANAGER 👈

38. APPAGENT.CO / BLOG.APPAGENT.CO
T H A NK Y OU