Presentation at London Online, Dec. 2008

3. Investment in R&D

4. Successful Innovation=Market Success Business Week Innovation Scorecard Amazon “Kindle”

6. Winners

7. Losers

9. “ Searching for meaning in the content of unstructured data like images, video clips, documents, and the numbers and characters in databases is the rocket science of the digital universe.” IDC Source: IDC Whitepaper, The Diverse and Exploding Digital Universe, March 2008 The “Sea” of Information

10. The “Sea” of Information

11. Today’s Researcher? Search for Meaning? 5.5 hours / week * Searching and gathering information * Source: 2007 survey of 6,300 knowledge workers, Outsell, Inc. 4.7 hours / week * Organizing and analyzing and applying information

13. Current Search Has Reached Its Limit A keyword search for “biodegradable film” will yield over 1,000,000 links to documents.

15. Mystery Equation mystery clip

16. Search and Its Discontents

18. How does illumin8 work? Full Text Abstracts Internet Patents illumin8 index 1.1 billion semantic extractions 7 Billion web pages, blogs and forums 3 Million full-text scientific and technical articles from 1,800 Elsevier journals 36 Million scientific records from 15,000 peer reviewed journals & more than 4,000 publishers 22 Million patents from 5 world-wide patent offices Extract and Summarize Results Search illumin8 discovers and extracts “Results” rather than bibliographic citations

21. A Proven Solution “ We have found illumin8 to be a unique and effective way to mine the internet and premium content for solutions to technical problems and questions. The value for us is the unique search capability with the deep and broad content set. Further, doing the research without illumin8 would have taken weeks and I would have spent countless hours looking at data that was not relevant to my project” “ The company… has signed up a long list of major innovators, including 3M, Proctor & Gamble, General Mills and a couple of dozen other Fortune 500 companies. By all accounts, Illumin8 is set to become the Google of the innovation space... ” The Economist - March 2008