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Why Content Marketers Should Emulate Wilt Chamberlain
The document highlights the greatness of NBA legend Wilt Chamberlain, focusing on his ability to avoid complacency despite his numerous achievements, such as scoring 100 points in a single game. It draws a parallel between Chamberlain's approach to success and marketers who often settle into familiar routines, encouraging them to explore new ideas continuously. The author advocates for innovation in content marketing by mastering one skill before diversifying into others.
Why Content Marketers Should Emulate Wilt Chamberlain
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- 2. I’m Jay Acunzo.I made this SlideShare! (sorry...) I’m a senior content manager at HubSpot, a former Googler, and cofounder of Boston Content, a community group of 300+ content marketing and production pros. Tweet me: @Jay_zo Read me: JayAcunzo.com Photo Disclaimer: In real life, I have both a torso and limbs. I’m a former sports journalist (I even wrote for a print publication) and a huge sports nut, which explains this crazy idea for a SlideShare.
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- 4. the late, great, NBAHall of Famer This is Wilt Chamberlain
- 5. He was okayat the basketballs...
- 6. He was okayat the basketballs... • • • • • • 2-time champion 4-time MVP Rookie of the Year 13-time All-Star 5th in scoring all-time Named 1 of 50 Greatest Players in NBA History
- 7. re donk He was_____ at okay the basketballs... • • • • • • 2-time champion 4-time MVP Rookie of the Year 13-time All-Star 5th in scoring all-time Named 1 of 50 Greatest Players in NBA History
- 8. And he stoodan unthinkable (for his time)
- 9. And he stoodan unthinkable (for his time) 7’1”
- 10. He was kindof a big deal.
- 11. He was kindof a big deal.
- 12. But, there’s 1thing
- 13. But, there’s 1thing that made “Wilt the Stilt” so laughably great
- 14. But, there’s 1thing that made “Wilt the Stilt” so laughably great that we should emulate...
- 15. He was easily BORED bysuccess
- 16. He was easily BORED bysuccess Yep, that’s worth emulating.
- 17. He was easily BORED bysuccess Yep, that’s worth emulating. Allow me to explain...
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- 25. He even scored 100points in 1 game! (March 2, 1962. First and only time in the NBA.)
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- 27. Then he thought, “Mmmm,nah. I’m bored. Let’s focus on something else for awhile.”
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- 37. Rebounds __ Assists _ __ ___ _ _ ___ __ _ Minutes Played Field Goal Percentage Free Throws
- 38. Rebounds Assists _______ ______ Minutes _ Played Field Goal Percentage Free Throws
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- 41. He’d become great atone thing. Then he’d set his sights on something new and dominate that.
- 42. Here was an ALL-TIMElegend!
- 43. Here was an ALL-TIMElegend! Refusing to get complacent.
- 44. Here was an ALL-TIMElegend! Refusing to get complacent. Refusing to rely on solely one thing that he did well
- 45. Here was an ALL-TIMElegend! Refusing to get complacent. Refusing to rely on solely one thing that he did well over and over and over and over and
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- 47. Digital! Digital! Digital! Digital!Digital! Digital! Digital! Digital! Digital! Digital! Digital! Digital!
- 48. Social! Social! Social! Social!Social! Social! Social! Social! Social! Social! Social! Social!
- 49. Content! Content! Content! Content! Content!Content! Content! Content!
- 50. When we findone little thing that works
- 51. When we findone little thing that works we
- 52. When we findone little thing that works beat
- 53. When we findone little thing that works it
- 54. When we findone little thing that works to
- 55. When we findone little thing that works the
- 56. When we findone little thing that works ground
- 57. When we findone little thing that works ground (We ruin everything)
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- 59. Like Content Marketing? Wantto be GREAT at it?
- 60. Like Content Marketing? Wantto be GREAT at it? Don’t wanna pollute the web with crap?
- 61. Like Content Marketing? Wantto be GREAT at it? Don’t wanna pollute the web with crap? You bet your little marketer ass!
- 62. Like Content Marketing? Wantto be GREAT at it? Don’t wanna pollute the web with crap? You bet your little marketer ass! (Now get off my lawn)
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- 65. Master one, thenadd something new. (And repeat.) Blog Posts Ebooks SlideShares Infographics Data Analysis Video Podcasting Interactive Webinars GIFs Comics NEW IDEAS!
- 66. I swear to WiltChamberlain
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- 77. You’ll be kindof a big deal.
- 78. You’ll be kindof a big deal. YOU
- 79. And your audiencewill love you!
- 80. So, be likeWilt:
- 81. So, be likeWilt: don’t get complacent
- 82. So, be likeWilt: don’t get complacent don’t rely on just 1 proven thing
- 83. So, be likeWilt: don’t get complacent don’t rely on just 1 proven thing & don’t beat that thing to the ground
- 84. So, be likeWilt: don’t get complacent don’t rely on just 1 proven thing & don’t beat that thing to the ground (Please?)
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