Why Content Marketers Should Emulate Wilt Chamberlain
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Content marketers - like most digital marketers - love to execute the same strategy to drive views, subscribers, leads, and customers until its exhausted. Wilt Chamberlain, the late, great NBA Hall of Famer, had a legendary knack for dominating one thing, then moving on to another. To be great at content marketing is to emulate this approach!
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Why Content Marketers Should Emulate Wilt Chamberlain
- 2. I’m Jay Acunzo. I made this SlideShare! (sorry...) I’m a senior content manager at HubSpot, a former Googler, and cofounder of Boston Content, a community group of 300+ content marketing and production pros. Tweet me: @Jay_zo Read me: JayAcunzo.com Photo Disclaimer: In real life, I have both a torso and limbs. I’m a former sports journalist (I even wrote for a print publication) and a huge sports nut, which explains this crazy idea for a SlideShare.
- 4. the late, great, NBA Hall of Famer This is Wilt Chamberlain
- 5. He was okay at the basketballs...
- 6. He was okay at the basketballs... • • • • • • 2-time champion 4-time MVP Rookie of the Year 13-time All-Star 5th in scoring all-time Named 1 of 50 Greatest Players in NBA History
- 7. re donk He was _____ at okay the basketballs... • • • • • • 2-time champion 4-time MVP Rookie of the Year 13-time All-Star 5th in scoring all-time Named 1 of 50 Greatest Players in NBA History
- 8. And he stood an unthinkable (for his time)
- 9. And he stood an unthinkable (for his time) 7’1”
- 10. He was kind of a big deal.
- 11. He was kind of a big deal.
- 12. But, there’s 1 thing
- 13. But, there’s 1 thing that made “Wilt the Stilt” so laughably great
- 14. But, there’s 1 thing that made “Wilt the Stilt” so laughably great that we should emulate...
- 15. He was easily BORED by success
- 16. He was easily BORED by success Yep, that’s worth emulating.
- 17. He was easily BORED by success Yep, that’s worth emulating. Allow me to explain...
- 19. Wilt Chamberlain
- 25. He even scored 100 points in 1 game! (March 2, 1962. First and only time in the NBA.)
- 26. Then he thought, “Mmmm, nah.
- 27. Then he thought, “Mmmm, nah. I’m bored. Let’s focus on something else for awhile.”
- 29. Wilt Chamberlain
- 37. Rebounds __ Assists _ __ ___ _ _ ___ __ _ Minutes Played Field Goal Percentage Free Throws
- 38. Rebounds Assists _______ ______ Minutes _ Played Field Goal Percentage Free Throws
- 41. He’d become great at one thing. Then he’d set his sights on something new and dominate that.
- 42. Here was an ALL-TIME legend!
- 43. Here was an ALL-TIME legend! Refusing to get complacent.
- 44. Here was an ALL-TIME legend! Refusing to get complacent. Refusing to rely on solely one thing that he did well
- 45. Here was an ALL-TIME legend! Refusing to get complacent. Refusing to rely on solely one thing that he did well over and over and over and over and
- 47. Digital! Digital! Digital! Digital! Digital! Digital! Digital! Digital! Digital! Digital! Digital! Digital!
- 48. Social! Social! Social! Social! Social! Social! Social! Social! Social! Social! Social! Social!
- 49. Content! Content! Content! Content! Content! Content! Content! Content!
- 50. When we find one little thing that works
- 51. When we find one little thing that works we
- 52. When we find one little thing that works beat
- 53. When we find one little thing that works it
- 54. When we find one little thing that works to
- 55. When we find one little thing that works the
- 56. When we find one little thing that works ground
- 57. When we find one little thing that works ground (We ruin everything)
- 59. Like Content Marketing? Want to be GREAT at it?
- 60. Like Content Marketing? Want to be GREAT at it? Don’t wanna pollute the web with crap?
- 61. Like Content Marketing? Want to be GREAT at it? Don’t wanna pollute the web with crap? You bet your little marketer ass!
- 62. Like Content Marketing? Want to be GREAT at it? Don’t wanna pollute the web with crap? You bet your little marketer ass! (Now get off my lawn)
- 65. Master one, then add something new. (And repeat.) Blog Posts Ebooks SlideShares Infographics Data Analysis Video Podcasting Interactive Webinars GIFs Comics NEW IDEAS!
- 66. I swear to Wilt Chamberlain
- 67. You
- 68. will You
- 69. ead l will You
- 77. You’ll be kind of a big deal.
- 78. You’ll be kind of a big deal. YOU
- 79. And your audience will love you!
- 80. So, be like Wilt:
- 81. So, be like Wilt: don’t get complacent
- 82. So, be like Wilt: don’t get complacent don’t rely on just 1 proven thing
- 83. So, be like Wilt: don’t get complacent don’t rely on just 1 proven thing & don’t beat that thing to the ground
- 84. So, be like Wilt: don’t get complacent don’t rely on just 1 proven thing & don’t beat that thing to the ground (Please?)