Independent Research Agency is a marketing research firm with over 20 years of experience. It has worked with major international clients on thousands of successful projects. The agency guarantees high quality results delivered on time. It offers a wide range of services including quantitative and qualitative research methods. Clients choose the agency for its experience, excellent reputation, global quality standards, focus on return on marketing investments, and ability to reduce clients' market risks.

1. Independent Research Agency
WHY CLIENTS CHOOSE US?
17 concise slides

2. THE MOST IMPORTANT…
Independent Research Agency
«We will ensure the economic efficiency and
effectiveness of your expenses for marketing
research»
Bashkirova Elena Ivanovna
Founder and General Director

3. SPEAKING NUMBERS
Independent Research Agency
• 20 years in the research market
• 10 professional awards
• Membership in 7 international associations
• 100% quality control
• More than 3,000 successful projects
• 347 satisfied customers
• 54 regular customers for the past 5 years

4. Independent Research Agency
7 REASONS TO ENTRUST US YOUR STUDY
1. Rich experience
2. Excellent reputation
3. Global quality standards
4. Speed and clarity of tasks
5. Wide range of services
6. Focus on return on marketing investments (ROMI)
7. Reduced market risks of your business

5. REASON №1 – EXPERIENCE
Independent Research Agency
Key experts of "Bashkirova and partners" were at the origins of marketing
and sociological research in Russia, starting their career in this area back in
1988.

6. Independent Research Agency
REASON №2 – REPUTATION
CLIENTS TRUST US
Serious international projects in Russia:
• «World Values»
• «European Values»
• «Central Asia»
• «Euro barometer»
• «Corruption in the world»
• «Pulse of the Planet»
Popular world brands:
• SAMSUNG
• PHILIPS
• VOLKSWAGEN
• NOKIA
• KENZO
• and many others
And hundreds more of
promising and fast growing
companies and brands ...

7. Independent Research Agency
REASON №2 – REPUTATION
THE REPRESENTATIVES OF THE FOLLOWING INDUSTRIES
EQUALLY TRUST US
•Foods, Cosmetics, Household chemicals
•Retailers
•Banks and Insurance
• Media
• Household Appliances
• Real Estate and Development
• IT and Telecom
• Materials for Construction
• Goods and Services for Recreation
• Advertising and Branding

8. Independent Research Agency
REASON №3 – GLOBAL QUALITY STANDARDS
Constant check of the work quality at all stages:
• 100% control of the field phase of any research
• 100% control of quantitative data sets on the main parameters
• 15-20% control of the primary data by the phone or in person
• Private and national respondents database with all the blacklists
• 100% verification of the information received on the completeness
and logic
• Annual certification of interviewers

9. Independent Research Agency
REASON №3 – GLOBAL QUALITY STANDARDS
Membership in various international and local associations
guarantees our professional excellence:
• European Society of Marketing
Research Professionals (ESOMAR)
• World Association for Public
Opinion Research (WAPOR)
• The International Association of
Political Consultants (IAPC)
• European Association of Political
Consultants (EAPC)
•
International
Association (ISA)
Sociological
• International Political Science
Association (IPSA)
• The Russian Association for
Market and Opinion Research

10. Independent Research Agency
REASON №4 – SPEED AND CLARITY
We achieve high speed of research project launch (starting from one
week) with the help of:
• Direct network of reliable partners in 70 regions of the Russian
Federation and foreign countries
• Groups of experts in various fields, which help optimize the project
launch
• Our own database of professional recruiters
• Highly qualified, active and mobile staff
• On-line briefings before project launch (instructional phase) and at the
end of the project (summary of results) in Moscow, Russian cities,
Europe, Asia and the USA.

11. Independent Research Agency
REASON №5 – WIDE RANGE OF SERVICES
• We are the full cycle company imlementing all stages starting from
research and development of a plan, to building the sample, preparation
of an analytical reports and presentation of the results, both in Russian
and foreign languages.
• We provide a wide range of methods of obtaining and processing
information/data, from the classical methods to the unique patented
techniques.

12. Independent Research Agency
REASON № 6 – FOCUS ON ROMI
• We will develop and implement a marketing strategy with an optimal
level of expenditure on marketing research.
• We provide you unique tools to respond to market changes, both with
ad-hoc or trecking studies. It will ensure a high return on marketing
expenditure due to increased sales of your products at the optimal time.

13. Independent Research Agency
REASON№ 7 – REDUCING MARKET RISKS
Collaboration with our company will allow you:
• Increase the predictability of business revenues
• Improve risk management mechanisms using marketing tools
• Reduce the market risks associated with the implementation of the
marketing strategy for new segments and markets

14. Independent Research Agency
RESEARCH RESULTS
• Data analysis using statistical methods (frequency analysis,
tabulation, covariance and regression analysis, variance,
multifactorial, discriminatory, factorial analysis, cluster, joint analysis,
multidimensional scaling).
•Providing data files in ASCII, SPSS, Excel formats
•Preparing reports in Word, PowerPoint
•Making presentations

15. Independent Research Agency
WE GUARANTEE!
• Reliability of data
• Objectivity of the results
• Timely execution of tasks
• Quality and accuracy
• Confidentiality
• Compliance with WAPOR and ESOMAR standards

16. Independent Research Agency
WHY CLIENTS CHOOSE US?
We are recommended!
We are trusted!
We never let you down!
Clients come back to us!!!

17. КОНТАКТЫ
«Башкирова и партнеры»
101000 г. Москва,
Колпачный переулок, д. 9а, стр. 1
телефоны:
+7 (495) 651-8552
+7 (495) 623-5682
info@bashkirova-partners.ru
www.bashkirova-partners.ru
Independent Research Agency