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WHY BIG BRANDS LOVE
WORDPRESS
SARA ROSSO
#WCEU @ROSSO
10 YEARS OF WORDPRESS
20.1%
+3.4% points since last year
Q: WHY DO BIG BRANDS
LOVE WORDPRESS?
7 YEARS OF (MY) WORDPRESS
SARA @ROSSO
VIP GLOBAL SERVICES MANAGER
AUTOMATTIC / WORDPRESS.COM
VIP.WORDPRESS.COM
A: IT’S EASY TO USE.
KAISER FAMILY FOUNDATION
“...EVERYONE WE SPOKETO
SAIDTHAT WORDPRESS
WAS THE BETTER
CHOICE FOR EASE OF USE,
INTUITIVENESS, & SIMPLER
WORKFLOW.”
@KAISERFAMILYFOUND
BBC AMERICA
“...WE WERE ABLETO GETTHE
SAME EDITINGTOOLS &
EASY-TO-USE INTERFACE
INTOTHE HANDS OF ALL OF
OUR EDITORS.”
BBC AMERICA
“I ENABLE NON-TECHNICAL
PERSONNELTO CONTRIBUTE
TO OURTEAM’S BLOG, &
THEY CAN ACTUALLY
FIGURE IT OUT IN
WORDPRESS.”
NASA
A: IT’S BEAUTIFUL.
007.COM
ENTERPRISE MAGAZINE UK
ENTERPRISE MAGAZINE UK
THE ROLLING STONES
JUSTINTIMBERLAKE
USAIN BOLT
VAN HEUSEN
A: IT SCALES.
WORDPRESS.COM:
500 MILLION
DATABASE TABLES
A SINGLE
CODEBASE
CNN
CBS LOCAL - NEWYORK
HARVARD BUSINESS REVIEW BLOGS
“OUR SITES ALL NOW SHARE
A COMMON WORDPRESS
THEME WHICH MAKES IT
VERY EASY TO MAINTAIN
THE CODEBASE ANDTO SPIN
UP NEW ONES.”
INTERACTIVE ONE
BATES UNIVERSITY
BOISE STATE UNIVERSITY
A: YOU OWN YOUR DATA.
KAISER FAMILY FOUNDATION
NY POST
NY POST SEARCH
A: YOU CAN LAUNCH
QUICKLY.
“ALMOST ALL OF OUR
NEW WEB CONTENT IS
NOW CREATED ON
WORDPRESS.”
TIME.COM
TIME’S PERSON OFTHEYEAR
THE WALL STREET JOURNAL BLOGS
THE WALL STREET JOURNAL BLOGS
SITES.USA.GOV
A: IT INTEGRATES
& PLAYS WELL
WITH OTHER SERVICES.
BLOG
C M S
PLATFORM
AMC’STHE WALKING DEAD STORY SYNC
THE WALL STREET JOURNAL STREAMS
THE WASHINGTON POST SUPERGRID
LAVESPAVITA
LAVESPAVITA
BANGOR DAILY NEWS
A: IT GOES MOBILE AND
RESPONSIVE.
QUARTZ
“...THE FEEL OF A
NATIVE APP...ACCESSIBLE BY
ANY DEVICE WITH A
SCREEN.”
QUARTZ
TIME.COM
“WE HAVE DEVELOPED A
RESPONSIVETHEMETHAT WE
CAN USETO EASILY
LAUNCH A NEW SECTION
OF OUR WEBSITE & QUICKLY
START CREATING CONTENT.”
TIME.COM
METRO UK
HARVARD GAZETTE
A: YOU CAN ITERATE
QUICKLY WITH A SMALL
DEVELOPMENT TEAM.
“THE SPEED WITH WHICH
WE CAN INTRODUCE NEW
FEATURES ON WORDPRESS
IS SOMETHING A LOT OF
PEOPLE HAVE COMMENTED
ON.”
QUARTZ
“THAT’S WHY OPEN SOURCE
PROJECTS LIKE WORDPRESS
ARE A GOOD FIT – WE CAN
BE VERY EFFECTIVE WITH
A SMALL TEAM.”
KQED
GIGAOM
“EVERYTHINGTHAT WE RUN
ON OUR SITE STARTS OUT
AS AN INDEPENDENT
PLUGINTHAT RUNS ON
BASELINE WORDPRESS.”
GIGAOM
THE WASHINGTON POST
“[WORDPRESS] ALLOWS
FAST DEVELOPMENT &
ALLOWS USTO ABC —
ALWAYS BE CHANGING.”
THE WASHINGTON POST
A: IT CAN HUMANIZE DATA.
DATA.NASA.GOV
“THETEAM STUDIEDTHE
USAGE PATTERNS ON
DATA.GOV AND FOUND
THATVISITORS WERE
HUNGRY FOR EXAMPLES
OF HOW DATA ARE USED.”
DATA.GOV
DATA.GOV
A: IT’S A DYNAMIC
PLATFORM.
“NOW,WE HAVE A SOLID
PLATFORMTHAT IS FLEXIBLE
AND CONSTANTLY BEING
IMPROVED.”
BBC AMERICA
OPEN.NASA
“WE USE WORDPRESS AS A
FLEXIBLE PLATFORM –
IT’S A CMSTHAT WE ADAPT
TO A WHOLE BUNCH OF
NEEDS.”
NASA
IGN
“...A ROBUST & FLEXIBLE
CONTENT MANAGEMENT
SYSTEM,AND...A LARGE
COMMUNITY OF
DEVELOPERS WHO ARE
CONTINUALLY UPDATING
IT.”
IGN
A: THE WORDPRESS
COMMUNITY.
CONSUMER FINANCIAL PROTECTION BUREAU
“EMBRACE THE
WORDPRESS
COMMUNITY...THEY’RETHE
SOURCE FOR SOLVINGYOUR
PROBLEMS AND GIVINGYOU
INSPIRATIONTO SOLVE
THEIRS.”
CONSUMER FINANCE PROTECTION BUREAU
“IT FEELS GREAT WHEN
WE’RE ABLETO OFFER FIXES
THAT CAN HELPTHE ENTIRE
COMMUNITY.”
BBC AMERICA
“HAVING ALLTHIS CODE
AVAILABLE AND SHARED BY
THE REST OF THE
WORDPRESS COMMUNITY
MAKES IT EASIER FOR US
TO WORK ONTHE SITE.”
NASA
“IT’STHE POWER OF THE
OPEN SOURCE
COMMUNITY WHICH MAKES
WORDPRESS AS GOOD AS IT
IS.”
INTERACTIVE ONE
A: THE WORDPRESS
SECRET WEAPON:
YOU.
“...WE ALMOST NEVER, EVER
COME INTHROUGHTHETOP,
WE ALWAYS COME IN
THROUGHTHE BOTTOM.”
- MATT MULLENWEG
PROTOTYPE IN ONE DAY
Partner FOR SUCCESS
GET Inspired & INSPIRE OTHERS
HELP TELL THE STORY
27,2o0 plugins
BUILD OR ACTIVATE FEATURES
GET Involved
Learn FROM OTHERS
Q: NEED MORE ANSWERS?
THANKS!
@AUTOMATTIC AUTOMATTIC.COM/JOBS
@WORDPRESSVIP VIP.WORDPRESS.COM
@ROSSO SARAROSSO.COM

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Why Big Brands Love WordPress