WordPress Agencies: Facing Challenges for the Next 10 Years

16,061 views

Published on

WordPress has grown and matured in the past 10 years as a content management system and web app platform, and the needs of clients and enterprises using WordPress have grown as well. To answer that call, WordPress agencies and consultancies will need to adapt by strengthening their teams, bettering their WP coding practices, and becoming more active in the community, too. Learn what enterprises want from their WordPress partners from what we've learned on the WordPress.com VIP team, and some tips to help small, medium, and large agencies ready for the next 10 years of WordPress projects and challenges.

Presentation originally presented at WordCamp Paris, January 2014.

Published in: Technology, Business
0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
16,061
On SlideShare
0
From Embeds
0
Number of Embeds
12,679
Actions
Shares
0
Downloads
3
Comments
0
Likes
4
Embeds 0
No embeds

No notes for slide

WordPress Agencies: Facing Challenges for the Next 10 Years

  1. 1. W O R D P R E S S AG E N C I E S : FAC I N G C H A L L E N G E S F O R T H E NEXT 10 YEARS SARA @ROSSO, AUTOMATTIC W O R D C A M P PA R I S 2 0 1 4
  2. 2. 10 YEARS OF WORDPRESS
  3. 3. 21.2% of the top 10 million websites
  4. 4. WORDPRESS: THE ENTERPRISE ERA
  5. 5. 16% and growing ! Large Business or Enterprise Clients 2013 WordPress survey
  6. 6. “I want to see more large WordPress consultancies in the future.”
  7. 7. W H AT E N T E R P R I S E S WA N T
  8. 8. “Enterprises love enterprises.” – JAKE GOLDMAN, 10UP
  9. 9. THINK LIKE AN ENTERPRISE AT ANY SIZE
  10. 10. ENTERPRISE SOLUTIONS • Pricing • Breadth of services • Robustness of team • Ongoing support • Risk tolerance
  11. 11. GROW
  12. 12. “How do you plan for the future while you hunt for your next meal?” – NICK GERNERT A U T O M AT T I C , F O R M E R LY V O C E C O M M U N I C AT I O N S
  13. 13. GROWING • Always be interviewing • Try before you hire • Distributed == Find talent anywhere • Network inside the WP community
  14. 14. “To build the kind of sites we wanted, for the kind of clients we wanted, we needed to put together a team of specialists.” – SIMON DICKSON, CODE FOR THE PEOPLE
  15. 15. “Keep a client. Make a partnership.” – PA U L M A I O R A N A V P M E D I A S E R V I C E S , A U T O M AT T I C
  16. 16. PARTNER FOR SUCCESS
  17. 17. PARTNER • Other WordPress firms • Subcontract for overflow or special services • Larger, non-WordPress specialist firms • Beyond code
  18. 18. ACQUIRE
  19. 19. ACQUIRE • Engineering talent • Products and plugins • Client base
  20. 20. KNOW
  21. 21. “[WordPress agencies] often have the talent, but aren't pulling together the non-development skills that make clients comfortable spending the big bucks.” – M AT T M U L L E N W E G
  22. 22. PROJECT MANAGEMENT • Managing Expectations • Proactive Communication & Planning • Timelines & Dependencies • Resource Management • Contingency Plans
  23. 23. MAKE YOUR CODE BETTER
  24. 24. “Code reviews serve two purposes: to improve your code’s quality, and to learn from each other.” – MO JANGDA, WORDPRESS.COM VIP
  25. 25. DEVELOPER PLUGIN
  26. 26. VIP CODE SCANNER
  27. 27. “Every line of code we ship has at least one extra set of eyes on it. It's not supervisory, it's peer review, which fosters collaboration.” –AUSTIN SMITH, ALLEY INTERACTIVE
  28. 28. CODE REVIEW APPROACHES • Gatekeeper • Peer review • Review by committee • Pair coding
  29. 29. LEARN WORDPRESS Flickr: Bohman
  30. 30. LEARN • Codex • .org Handbooks • WordPress.tv
  31. 31. SHOW
  32. 32. TELL YOUR CODE’S STORY
  33. 33. TELLING YOUR CODE’S STORY • Development approach & coding decisions • Server or architecture setup & modifications • Modifications of or forking .org plugins • Development workflows
  34. 34. TELL YOUR CLIENT’S STORIES
  35. 35. TELLING THE CLIENT’S STORY • Editorial and administrator tools • Publishing workflows • Business use cases • Budgets and cost savings • Results
  36. 36. “More WordPress agencies need to wake up to the power of being part of the WP community.” – T O M W I L L M O T, H U M A N M A D E
  37. 37. BE IN THE COMMUNITY Flickr: Heisenbergmedia
  38. 38. BE IN THE COMMUNITY • WordCamps, Meetups, Hack Days • Present, Sponsor, Participate, Host • Release Code & Plugins to .org • Beta test new releases
  39. 39. CONTRIBUTE TO CORE
  40. 40. CONTRIBUTE TO CORE • Make WordPress • Core, UI, Mobile, Accessibility • .org-dedicated Resources • Documentation and Translation • Support
  41. 41. KNOW SHOW GROW
  42. 42. THANKS! (We’re hiring!) @Automattic automattic.com/jobs @WordPressVIP vip.wordpress.com Sara @Rosso sararosso.com VIP Global Services Manager Automattic / WordPress.com

×