The document summarizes how major Malaysian brands are using social media platforms like Facebook, YouTube, and Twitter. It provides examples of how brands like AirAsia, Astro, Maybank, and DiGi are engaging customers through blogs, Facebook pages, tweets, and videos. The document also includes statistics on social media penetration in Malaysia, such as the number of Facebook users and blogs in the country.

1. Why are you not looking at Social Media when Big Malaysian
Brands already are?
Did you know 60% of Malaysia’s top brands are using social networks like Facebook, YouTube and
Twitter?
AirAsia is tapping into the power of bloggers with its blog, “Just Plane Thoughts.” Twitter is catching on
with brands like Astro, the biggest Malaysian bg brand on Twitter. Maybank, is the first Malaysian bank
with a blog; uses its “AllYou” blog to complement its online banking site, Maybank2u.com.
A fully customized and professionally done Air Asia Business Page with Integrated App Page which can link to their main website or future micro sites.

2. I have complied some info off the net on what brands are doing in Malaysia's social space. Most of the
info
content below has been excerpted from "GREY REVIEW FEB, 2010"
Brand Social Media Activites
Maybank All You, All New Maybank2U.com Blog
Maxis Maxis Facebook Group, Maxis Communications
Facebook Fan, Hotlink Facebook Group
Genting Genting City of Entertainment Facebook Group, Genting
WorldCard Facebook Group
Celcom Celcom Facebook Fan
Astro AstroTV on Twitter, StadiumAstro on Twitter,
AstroFootball on Twitter, Stadium Astro Facebook Fan
Page, Astro Chinese Programmes Channel on YouTube,
Astromalaysia’s Channel on YouTube
Hong Leong Hong Leong Bank, HLLB Facebook Group
Perodua Perusahaan Otomobil Kedua Sdn Bhd Facebook Fan
DiGi DiGi Facebook Group Page, DiGi Telecommunications
Facebook Fan, DiGi’s Open Hearts Open Mind Program,
DiGi D’podCast, DiGi Yellow Coverage on YouTube, DiGi
Desktop Agent
Malaysia Airlines Living Malaysian Hospitability Blog, Malaysia Airlines
Facebook Fan, MASwings Facebook Fan, MASwings
Facebook Group, MAS Charter Flight Attendants
Facebook Group, MH = Malaysian Hospitality Channel on
YouTube
Sime Darby Sime Darby Facebook Group
TV3 MyTV3 Roverz Facebook Group
Petronas Petroliam Nasional Berhad (Petronas) Facebook Group,
Galeri Petronas Facebook Group, Malaysian Philharmonic
Orchestra Facebook Page
YTL YTL Climate Change Week Facebook Fan, YTL
Community Channel on YouTube
RHBBank RHB Bank Facebook Group

3. AirAsia Just Plane Thoughts AirAsia Blog, Tony Fernandes CEO
Blog, AirAsia.com Travel Wish List” Facebook
Application, AirAsia Facebook Fan Page, AirAsia Air Crew
Facebook Group, AirAsiaGroup Enthusiasts Facebook
Group, AirAsiaGroup Channel on YouTube, AirAsia Vista
Gadget
The Star Citizen’s Blog
Proton Corporate Comm @Proton Facebook Group, Corporate
Comm Proton Facebook Fan
FOR THE NUMBER CRUNCHERS:
Facebook users in Malaysia 5,552,660
Social Network users in Malaysia Ranked 4th in Asia Pacific
Twitter users in Malaysia About 1 million (est). With a population
of 27,730,000 Twitter user density for Malaysia should be
one Twitter account for every 8087 inhabitants.
Number of Blogs in Malaysia 7,000,000 (est)
Mobile phone users in Malaysia Excess of 31 million or 110% penetration
Mobile traffic in Malaysia 161.4 million for Q1 2010
SMS Traffic in Malaysia Third in Asia-Pac (Feb ’09), 3 mill a year (est)
Most Visited Local Sites in Malaysia Maybank2U.com, Mudah.my, MalaysiaKini.com/AirAsia.com
Most Visited Global Sites in Malaysia Facebook.com, Google.com.my, Yahoo.com
Sources: Comscore, Alexis, AdMob, Wikipedia, various…
If you want to know more on how to kick start your social media campaign and integrate with your existing ATL or
BTL campaigns, send me an email or just drop me an sms. Alternatively, you can open your mouth and shove me
with questions @ 012 278 4681. Cheers!