SlideShare a Scribd company logo
Marketing Analytics – Why Should I Care? 1 Machines do better 25% of work effort on set up & review, (not plugging #s) Count   Report Results Profiling Targeting Forecasting Continuous Improvement Better brief Better bang/$ Better budgeting & business strategy More bottom line Group Predict Set Up Tests People do better  -- tools help 75% of work effort developing  and delivering insights Resulting in  Business Benefit Used for Projects Basic  Skill Set

More Related Content

What's hot

Estimation & project planning
Estimation & project planningEstimation & project planning
Estimation & project planning
Adrian Pavel
 
11 Metrics And Productivity Issues
11 Metrics And Productivity Issues11 Metrics And Productivity Issues
11 Metrics And Productivity Issues
Rodolfo Rodrigo Acosta
 
A Practical Approach to Business Excellence
A Practical Approach to Business ExcellenceA Practical Approach to Business Excellence
A Practical Approach to Business Excellence
Devin Mack
 
Six sigma
Six sigmaSix sigma
Six sigma
MarcusRoper
 
Lean management
Lean managementLean management
Lean management
Teh Chin Weng
 
End to End Service Assurance
End to End Service AssuranceEnd to End Service Assurance
End to End Service Assurance
Anthony Coates
 
Iron out chinks in your sap support armor
Iron out chinks in your sap support armorIron out chinks in your sap support armor
Iron out chinks in your sap support armor
Navaneeth K C
 
Change Management for Strategy Execution & Sustainable Results
Change Management for Strategy Execution & Sustainable ResultsChange Management for Strategy Execution & Sustainable Results
Change Management for Strategy Execution & Sustainable Results
ClearAction
 
Operations impossible
Operations impossibleOperations impossible
Operations impossible
Ramesh Victor
 
realPerform Analytics
realPerform AnalyticsrealPerform Analytics
realPerform Analytics
Abhijit Chatterjee
 
9 things to consider when implementing a telematics solution
9 things to consider when implementing a telematics solution9 things to consider when implementing a telematics solution
9 things to consider when implementing a telematics solution
Travis Claeys
 
Active Problem Solving
Active Problem SolvingActive Problem Solving
Active Problem Solving
Michael Brown
 
Six Sigma overview for Grad School
Six Sigma overview for Grad SchoolSix Sigma overview for Grad School
Six Sigma overview for Grad School
Jeremy Jay Lim
 
That's not what I wanted, An Acando master class in business analysis.
That's not what I wanted, An Acando master class in business analysis.That's not what I wanted, An Acando master class in business analysis.
That's not what I wanted, An Acando master class in business analysis.
Edward Gould
 
As a manager, my responsibilities vivek kulshreshtha
As a manager, my responsibilities   vivek kulshreshthaAs a manager, my responsibilities   vivek kulshreshtha
As a manager, my responsibilities vivek kulshreshtha
Vivek Kulshreshtha
 
Establishing Reliability Goals
Establishing Reliability GoalsEstablishing Reliability Goals
Establishing Reliability Goals
Accendo Reliability
 
Pain Point Analysis Guide & Template
Pain Point Analysis Guide & TemplatePain Point Analysis Guide & Template
Pain Point Analysis Guide & Template
Expert Toolkit
 
The Power of Storytelling in Job Search and Career
The Power of Storytelling in Job Search and CareerThe Power of Storytelling in Job Search and Career
The Power of Storytelling in Job Search and Career
Katharine Hansen
 
Operational excellence.v4
Operational excellence.v4Operational excellence.v4
Operational excellence.v4
Aldo Arecco
 
5 Customer Metrics Every Manager Should Know
5 Customer Metrics Every Manager Should Know5 Customer Metrics Every Manager Should Know
5 Customer Metrics Every Manager Should Know
Bernard Marr
 

What's hot (20)

Estimation & project planning
Estimation & project planningEstimation & project planning
Estimation & project planning
 
11 Metrics And Productivity Issues
11 Metrics And Productivity Issues11 Metrics And Productivity Issues
11 Metrics And Productivity Issues
 
A Practical Approach to Business Excellence
A Practical Approach to Business ExcellenceA Practical Approach to Business Excellence
A Practical Approach to Business Excellence
 
Six sigma
Six sigmaSix sigma
Six sigma
 
Lean management
Lean managementLean management
Lean management
 
End to End Service Assurance
End to End Service AssuranceEnd to End Service Assurance
End to End Service Assurance
 
Iron out chinks in your sap support armor
Iron out chinks in your sap support armorIron out chinks in your sap support armor
Iron out chinks in your sap support armor
 
Change Management for Strategy Execution & Sustainable Results
Change Management for Strategy Execution & Sustainable ResultsChange Management for Strategy Execution & Sustainable Results
Change Management for Strategy Execution & Sustainable Results
 
Operations impossible
Operations impossibleOperations impossible
Operations impossible
 
realPerform Analytics
realPerform AnalyticsrealPerform Analytics
realPerform Analytics
 
9 things to consider when implementing a telematics solution
9 things to consider when implementing a telematics solution9 things to consider when implementing a telematics solution
9 things to consider when implementing a telematics solution
 
Active Problem Solving
Active Problem SolvingActive Problem Solving
Active Problem Solving
 
Six Sigma overview for Grad School
Six Sigma overview for Grad SchoolSix Sigma overview for Grad School
Six Sigma overview for Grad School
 
That's not what I wanted, An Acando master class in business analysis.
That's not what I wanted, An Acando master class in business analysis.That's not what I wanted, An Acando master class in business analysis.
That's not what I wanted, An Acando master class in business analysis.
 
As a manager, my responsibilities vivek kulshreshtha
As a manager, my responsibilities   vivek kulshreshthaAs a manager, my responsibilities   vivek kulshreshtha
As a manager, my responsibilities vivek kulshreshtha
 
Establishing Reliability Goals
Establishing Reliability GoalsEstablishing Reliability Goals
Establishing Reliability Goals
 
Pain Point Analysis Guide & Template
Pain Point Analysis Guide & TemplatePain Point Analysis Guide & Template
Pain Point Analysis Guide & Template
 
The Power of Storytelling in Job Search and Career
The Power of Storytelling in Job Search and CareerThe Power of Storytelling in Job Search and Career
The Power of Storytelling in Job Search and Career
 
Operational excellence.v4
Operational excellence.v4Operational excellence.v4
Operational excellence.v4
 
5 Customer Metrics Every Manager Should Know
5 Customer Metrics Every Manager Should Know5 Customer Metrics Every Manager Should Know
5 Customer Metrics Every Manager Should Know
 

Viewers also liked

Whatsername (Quién soy)
Whatsername (Quién soy)Whatsername (Quién soy)
Whatsername (Quién soy)
fontaine18
 
60yf10 scem poster lagerhuisdebat+
60yf10 scem poster lagerhuisdebat+60yf10 scem poster lagerhuisdebat+
60yf10 scem poster lagerhuisdebat+Peter Meijer
 
Glover arec 434
Glover arec 434Glover arec 434
Glover arec 434
glover23
 
Personal information
Personal informationPersonal information
Personal information
July Carrasquero
 
Haaaayyyy
HaaaayyyyHaaaayyyy
Haaaayyyy
johanalvarez
 
EDTE J731-Social Presentation
EDTE J731-Social Presentation EDTE J731-Social Presentation
EDTE J731-Social Presentation
nscrgolf8116
 
Portada
PortadaPortada
Portada
doranel
 
Expo laboratorio
Expo laboratorioExpo laboratorio
Expo laboratorio
veraandrea
 
第14屆新創事業獎申請 創業學堂-詹翔霖教授
第14屆新創事業獎申請 創業學堂-詹翔霖教授 第14屆新創事業獎申請 創業學堂-詹翔霖教授
第14屆新創事業獎申請 創業學堂-詹翔霖教授
文化大學
 
Seasons
SeasonsSeasons
Capitaismo
Capitaismo Capitaismo
Capitaismo
Ayleen Katalina
 
1
11
Estatuto do PT
Estatuto do PTEstatuto do PT
Estatuto do PT
Jota Lopes
 
Cristologia 01 introduccion
Cristologia 01 introduccionCristologia 01 introduccion
Cristologia 01 introduccion
SALOMON345
 
Resultados sorteo7deagostode2013
Resultados sorteo7deagostode2013Resultados sorteo7deagostode2013
Resultados sorteo7deagostode2013
Debatesinterescolares
 
Media markt nisan_flyer
Media markt nisan_flyerMedia markt nisan_flyer
Media markt nisan_flyerkuponmax
 
Incrustaciones
IncrustacionesIncrustaciones
Incrustaciones
vanesaasnetsi
 
Metodo y tecnicas de estudio
Metodo y tecnicas de estudioMetodo y tecnicas de estudio
Metodo y tecnicas de estudio
mapa45
 
Noche de Feria (Sevilla)
Noche de Feria (Sevilla)Noche de Feria (Sevilla)
Noche de Feria (Sevilla)
F. Ovies
 

Viewers also liked (20)

Whatsername (Quién soy)
Whatsername (Quién soy)Whatsername (Quién soy)
Whatsername (Quién soy)
 
60yf10 scem poster lagerhuisdebat+
60yf10 scem poster lagerhuisdebat+60yf10 scem poster lagerhuisdebat+
60yf10 scem poster lagerhuisdebat+
 
Glover arec 434
Glover arec 434Glover arec 434
Glover arec 434
 
Personal information
Personal informationPersonal information
Personal information
 
Haaaayyyy
HaaaayyyyHaaaayyyy
Haaaayyyy
 
EDTE J731-Social Presentation
EDTE J731-Social Presentation EDTE J731-Social Presentation
EDTE J731-Social Presentation
 
Portada
PortadaPortada
Portada
 
Expo laboratorio
Expo laboratorioExpo laboratorio
Expo laboratorio
 
第14屆新創事業獎申請 創業學堂-詹翔霖教授
第14屆新創事業獎申請 創業學堂-詹翔霖教授 第14屆新創事業獎申請 創業學堂-詹翔霖教授
第14屆新創事業獎申請 創業學堂-詹翔霖教授
 
Seasons
SeasonsSeasons
Seasons
 
Capitaismo
Capitaismo Capitaismo
Capitaismo
 
1
11
1
 
Estatuto do PT
Estatuto do PTEstatuto do PT
Estatuto do PT
 
Cristologia 01 introduccion
Cristologia 01 introduccionCristologia 01 introduccion
Cristologia 01 introduccion
 
Resultados sorteo7deagostode2013
Resultados sorteo7deagostode2013Resultados sorteo7deagostode2013
Resultados sorteo7deagostode2013
 
Media markt nisan_flyer
Media markt nisan_flyerMedia markt nisan_flyer
Media markt nisan_flyer
 
Incrustaciones
IncrustacionesIncrustaciones
Incrustaciones
 
Social media
Social mediaSocial media
Social media
 
Metodo y tecnicas de estudio
Metodo y tecnicas de estudioMetodo y tecnicas de estudio
Metodo y tecnicas de estudio
 
Noche de Feria (Sevilla)
Noche de Feria (Sevilla)Noche de Feria (Sevilla)
Noche de Feria (Sevilla)
 

Recently uploaded

GenAI Pilot Implementation in the organizations
GenAI Pilot Implementation in the organizationsGenAI Pilot Implementation in the organizations
GenAI Pilot Implementation in the organizations
kumardaparthi1024
 
Full-RAG: A modern architecture for hyper-personalization
Full-RAG: A modern architecture for hyper-personalizationFull-RAG: A modern architecture for hyper-personalization
Full-RAG: A modern architecture for hyper-personalization
Zilliz
 
Mind map of terminologies used in context of Generative AI
Mind map of terminologies used in context of Generative AIMind map of terminologies used in context of Generative AI
Mind map of terminologies used in context of Generative AI
Kumud Singh
 
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
名前 です男
 
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success StoryDriving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Safe Software
 
UiPath Test Automation using UiPath Test Suite series, part 5
UiPath Test Automation using UiPath Test Suite series, part 5UiPath Test Automation using UiPath Test Suite series, part 5
UiPath Test Automation using UiPath Test Suite series, part 5
DianaGray10
 
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Speck&Tech
 
Artificial Intelligence for XMLDevelopment
Artificial Intelligence for XMLDevelopmentArtificial Intelligence for XMLDevelopment
Artificial Intelligence for XMLDevelopment
Octavian Nadolu
 
National Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practicesNational Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practices
Quotidiano Piemontese
 
Climate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing DaysClimate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing Days
Kari Kakkonen
 
GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
Neo4j
 
“I’m still / I’m still / Chaining from the Block”
“I’m still / I’m still / Chaining from the Block”“I’m still / I’m still / Chaining from the Block”
“I’m still / I’m still / Chaining from the Block”
Claudio Di Ciccio
 
UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6
DianaGray10
 
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
SOFTTECHHUB
 
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
Neo4j
 
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUHCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
panagenda
 
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
Neo4j
 
Essentials of Automations: The Art of Triggers and Actions in FME
Essentials of Automations: The Art of Triggers and Actions in FMEEssentials of Automations: The Art of Triggers and Actions in FME
Essentials of Automations: The Art of Triggers and Actions in FME
Safe Software
 
20240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 202420240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 2024
Matthew Sinclair
 
Infrastructure Challenges in Scaling RAG with Custom AI models
Infrastructure Challenges in Scaling RAG with Custom AI modelsInfrastructure Challenges in Scaling RAG with Custom AI models
Infrastructure Challenges in Scaling RAG with Custom AI models
Zilliz
 

Recently uploaded (20)

GenAI Pilot Implementation in the organizations
GenAI Pilot Implementation in the organizationsGenAI Pilot Implementation in the organizations
GenAI Pilot Implementation in the organizations
 
Full-RAG: A modern architecture for hyper-personalization
Full-RAG: A modern architecture for hyper-personalizationFull-RAG: A modern architecture for hyper-personalization
Full-RAG: A modern architecture for hyper-personalization
 
Mind map of terminologies used in context of Generative AI
Mind map of terminologies used in context of Generative AIMind map of terminologies used in context of Generative AI
Mind map of terminologies used in context of Generative AI
 
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
 
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success StoryDriving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success Story
 
UiPath Test Automation using UiPath Test Suite series, part 5
UiPath Test Automation using UiPath Test Suite series, part 5UiPath Test Automation using UiPath Test Suite series, part 5
UiPath Test Automation using UiPath Test Suite series, part 5
 
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
 
Artificial Intelligence for XMLDevelopment
Artificial Intelligence for XMLDevelopmentArtificial Intelligence for XMLDevelopment
Artificial Intelligence for XMLDevelopment
 
National Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practicesNational Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practices
 
Climate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing DaysClimate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing Days
 
GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
 
“I’m still / I’m still / Chaining from the Block”
“I’m still / I’m still / Chaining from the Block”“I’m still / I’m still / Chaining from the Block”
“I’m still / I’m still / Chaining from the Block”
 
UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6
 
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
 
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
 
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUHCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
 
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
 
Essentials of Automations: The Art of Triggers and Actions in FME
Essentials of Automations: The Art of Triggers and Actions in FMEEssentials of Automations: The Art of Triggers and Actions in FME
Essentials of Automations: The Art of Triggers and Actions in FME
 
20240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 202420240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 2024
 
Infrastructure Challenges in Scaling RAG with Custom AI models
Infrastructure Challenges in Scaling RAG with Custom AI modelsInfrastructure Challenges in Scaling RAG with Custom AI models
Infrastructure Challenges in Scaling RAG with Custom AI models
 

Why Analytics 07010

  • 1. Marketing Analytics – Why Should I Care? 1 Machines do better 25% of work effort on set up & review, (not plugging #s) Count Report Results Profiling Targeting Forecasting Continuous Improvement Better brief Better bang/$ Better budgeting & business strategy More bottom line Group Predict Set Up Tests People do better -- tools help 75% of work effort developing and delivering insights Resulting in Business Benefit Used for Projects Basic Skill Set