AcquireB2B is a demand generation agency that gives you the right balance of strategic thinking, systems expertise and tactical know-how to create marketing automation programs that drive more leads and sales for our customers.

1. Why AcquireB2B?
Strategy | Tactics | Data | Messaging | Content | Campaigns | Systems Integration | Metrics
©2010 M. H. McIntosh. All rights reserved. www.sales-lead-experts.com

2. AcquireB2B helps companies like
yours to drive more leads and sales
with marketing automation

3. We help you design, implement or improve
your marketing automation campaigns to
 Generate, nurture and qualify your leads
 Accelerate your sales
 Grow your customers
 Increasing usage
 up-selling
 cross-selling
 Retain your customers
 re-activate dormant customers
 Drive self-service, e-commerce sales
 Generate referrals
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4. AcquireB2B’s three rights
The right people
The right expertise
The right technology
More qualified leads, more closed sales and a higher ROI
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5. AcquireB2B Introductions
Mac McIntosh, Partner
• B2B marketing and sales consultant and expert
on using marketing to drive leads & sales
• Blue chip client list
– Examples:
ADC, Intel, GlobalSpec, Microsoft, NEC, NS
K, Siemens,
Sigma-Aldrich
• Sales Lead Report® newsletter with 15,000
subscribers
• Sales Lead Insights™ blog with
4,000+ readers
• 5,000 followers on Twitter
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6. AcquireB2B Introductions
Peter Dikeman, Partner
• Senior technology executive - marketing,
general management, & product
development for startups to large enterprises.
• Founder of two successful startups -
Digital Techniques and Lexidata (IPO)
• Most recently started and led CardScan’s
B2B division, leveraging marketing automation
to drive the sales of its CRM products
• A B2B marketer and technologist, able to “think” and
communicate in both disciplines
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7. AcquireB2B’s Team of Experts
• Our expert team includes 13 key, “been-there, done-
that” people
– http://www.acquireb2b.com/about-us/our-team
• This core team is supported by a virtual team of 30
more
Strategy | Tactics | Data | Messaging | Content | Campaigns | Systems Integration | Metrics
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8. A sampling of AcquireB2B’s clients
From small, one-time projects to being an
ongoing extension of your marketing team
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9. The right technology
9

10. AcquireB2B offers a full-menu of services
From simple projects to a complete turn-key programs
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11. Three ways to put us to work
1 On a project basis
2 As a virtual extension of your team
3 As a lead generation/nurturing/qualification agency
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12. We understand how best to drive leads and sales
Marketing Touches
Inquiries/Responses
Marketing Qualified Leads
Sales Accepted Leads
Sales Qualified Leads
Closed Sales
01/19/11-10/31/11
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13. We know how to get your email read, clicked
through and converted to leads
Before After
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14. Our clients get better results
TOTAL LAST 60 DAY
LEAD CATEGORY INDUSTRY AVERAGES1 COST PER LEAD COST PER LEAD
(EXCLUDING SETUP) (Sept + Oct)
ALL LEADS $3731 $54 $34
HOT+WARM LEADS $725-$16252 N/A $254
HOT LEADS $1,250 -$2,5002 $1,156 $502
1. Hubspot - cost of outbound leads -June 2011
2. Based on aggregated results from other AcquireB2B/Mac McIntosh clients which are
generating leads for big ticket, complex, multi-decision maker products and services (e.g. ERP
and CRM software) from senior marketing and IT executives at larger enterprises in North
America.
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15. We know how to get better results from your
email marketing automation
 How to get it delivered
 How to get it read
 How to get it acted upon
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16. We are happy to show you samples of our work
for other clients
• Please suggest a good day and time for short web
presentation
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17. Want to drive more leads and sales
with your B2B marketing?
M. H. (Mac) McIntosh, Partner
mcintosh@acquireb2b.com
+1-401-234-4406
Strategy | Tactics | Data | Messaging | Content | Campaigns | Systems Integration | Metrics
©2010 M. H. McIntosh. All rights reserved. www.sales-lead-experts.com