A few weeks ago, the mobile gaming phenomenon, “Pokémon GO”, spread like wildfire across the United States. The latest game craze encourages players to “get on your feet and step outside to find and catch wild Pokémon. Explore cities and towns where you live, and around the globe, to capture as many Pokémon as you can” (www.pokemongo.com). SSRS was interested in how many people have heard of this new game, and who is spending time tracking down Pokémon. “Catch” our Pokémon data.

1. SPOTLIGHT