Terry Allen is an award-winning communications strategist and entrepreneur with over 20 years of experience in public relations, event management, and marketing. He is the Founder and CEO of 1016 Media and serves as the Business and Development Director for the Business Assistance Center, a nonprofit in Dallas. In these roles, he creates and oversees media campaigns and daily operations. He also serves as the Event Manager for Real Men Cook, an annual community event in Dallas to celebrate fathers. Terry has extensive experience in strategic partnerships, media relations, and developing philanthropic initiatives to support various causes.

1. MEDIA PROFESSIONAL AUTHOR
Terry Allen loves to see a plan come together. As an award-winning communications
strategist, Terry’s 20-year career has served as the foundation for a diverse portfolio of
professional, philanthropic, and educational delivery. Specializing in event
management, public and media relations, project management, marketing, and training,
Terry is a consummate thought leader with the ability to reach local, national, and global
markets.
As the Founder and CEO of 1016 Media and currently serving as the Business and
Development Director for Business Assistance Center, a Dallas-based nonprofit, Terry
creates and oversees daily operations and media campaigns with local and national
impact. His leadership and forward thinking processes in both roles have resulted in the
creation of the Emerging Women’s Business Camp (EWBC), known by many as
SisterCEO, an all-day training and mentoring event for female small business owners
and entrepreneurs. Terry also serves as the Event Manager of the Dallas, Texas-based
market of Real Men Cook, an annual multi-city community event held on Father’s Day
weekend to celebrate fathers around the world. His work with Real Men Cook has
garnered excellent Nielsen ratings and the distinction of being one of the fastest
growing markets within the franchise. Previously, Terry worked for Upscale Magazine/
Bronner Brothers, where his marketing strategies increased sales in his area by 210%,
TERRY ALLEN
resulting in top sales recognition.
Terry’s public relations and business prowess have been paramount in creating
ADVOCATE
strategic partnerships with AOL, the Dallas Morning News, CBS, NBC, and ABC. His
relatable rapport has led to successful handling of celebrities including J. Anthony
Brown (Tom Joyner Morning Show), Rockmond Dunbar (Soul Food), Susan Taylor, and
Iyanla Vanzant.
Allen’s philanthropic resolve has bolstered his expertise in countless organizations and
causes. He has embraced the Dallas community at large with a vast array of programs
and support for various youth, small business, and entrepreneurial initiatives. Through
offering his leadership, support, and marketing knowledge, Terry has increased interest,
THOUGHT LEADER
traffic, and sponsorship revenue to non-profits including South Dallas Cultural Center,
Healthy Families/Healthy Communities Town Hall, Greater Dallas Hispanic Chamber of
Commerce, and various sponsored women's expos.
Terry is also long-term member of the National Association of Black Journalists (NABJ),
where he currently serves as Chair of the Associate Member Task Force. His constant
involvement and interaction with members and journalists has led to successful media
institutes Washington, D.C. and New York, respectively.
Allen currently resides in Dallas, Texas. ENTREPRENEUR

2. Serves as Texas event manager for the Real Men Cook, the largest urban Father's Day
Celebration in the USA. Real Men Cook is the Flagship event for Real Men Charities, Inc.
and has raised over $150,000 for non-profits through its ticket grant program.
As Business and Development Director, Terry generated national press in 2005, 2006, and
2012 for the Business Assistance Center, Inc.
Terry is also CEO of a business trio focused on event management, celebrity procurement,
and sponsorship development.
He has written several school curriculums, including Rites of Passage for Young Female; 12
Step Program for Parenting; and T.U.P.A.C (Teaching Underserved Populations
Achievement and Control) Series 1-7, a urban achievers curriculum. He has been an
educational consultant to over 15 Texas school districts including Plano, Richardson, Dallas,
and Houston, Stephenville, and El Paso, as well as in Oakland, CA.
He developed and created the first successful citywide town hall on re-entry (N.I.M.B.Y. -
Not In My Backyard) and economic development camp for formerly incarcerated individuals
called P.O.W.E.R. (Preparing Our Workforce with Empowered Re-entry) in Dallas which
featured with Chef Jeff Henderson by QSR Magazine, the mainstream national food industry
magazine.
One of the co-authors of the best-selling Simon and Schuster book, Real Men Cook: Rites,
Rituals, and Recipes for Living.
Terry Allen (terryallenpr) @terryallenpr