We're deliberately different with our approach to PR. Read through our creds deck for an insight into the success we've delivered to our B2B Fintech clients.
We're deliberately different with our approach to PR. Read through our creds deck for an insight into the success we've delivered to our B2B retail technology clients.
We're deliberately different with our approach to PR. Browse our credentials deck for an insight into the success we've delivered to our B2B technology clients, including Omnico Group and Visa's Fraedom.
We're deliberately different with our approach to PR. Read through our credentials deck for an insight into the success we've delivered to our B2B cyber security technology clients, including Glasswall Solutions.
- Digivate is a full-service ecommerce and online marketing agency based in London with 23 employees.
- Their mission is to maximize clients' online ROI through strategic thinking and leading ecommerce technology and marketing expertise.
- The senior team has extensive experience in ecommerce, online marketing, and multi-channel retail from previous roles at companies like Innovations, Arcadia Group, Staples, and John Lewis Partnership.
The Media Octopus provides a wide range of digital marketing services including social media, paid search, SEO, data marketing, content delivery, and more. They take a holistic approach to understanding a business and its goals to develop integrated digital campaigns. Their services can be utilized individually or as part of a comprehensive strategy to support business objectives and challenges.
This is an overview of how the V2M2 Group addresses digital marketing growth for businesses. We have a comprehensive approach to social media and influencer marketing.
MindShift Interactive's fact sheet for a quick glimpse of what we deliver through our business units, MindShift Digital, MindShift Metrics & MindShift Activate.
For our detailed credentials, email me on zafar@mindshiftinteractive.com or our Business Team on contact@mindshiftinteractive.com.
Red Ant is a digital strategy firm established in 1999. They focus on developing measurable digital strategies for clients. This document provides an overview of Red Ant's services and team members with expertise in areas like mobile, film, and strategy. It also discusses best practices for planning, creating, executing, and evaluating a successful digital strategy, emphasizing audience analysis, alignment with brand goals, and continual optimization.
We're deliberately different with our approach to PR. Read through our creds deck for an insight into the success we've delivered to our B2B retail technology clients.
We're deliberately different with our approach to PR. Browse our credentials deck for an insight into the success we've delivered to our B2B technology clients, including Omnico Group and Visa's Fraedom.
We're deliberately different with our approach to PR. Read through our credentials deck for an insight into the success we've delivered to our B2B cyber security technology clients, including Glasswall Solutions.
- Digivate is a full-service ecommerce and online marketing agency based in London with 23 employees.
- Their mission is to maximize clients' online ROI through strategic thinking and leading ecommerce technology and marketing expertise.
- The senior team has extensive experience in ecommerce, online marketing, and multi-channel retail from previous roles at companies like Innovations, Arcadia Group, Staples, and John Lewis Partnership.
The Media Octopus provides a wide range of digital marketing services including social media, paid search, SEO, data marketing, content delivery, and more. They take a holistic approach to understanding a business and its goals to develop integrated digital campaigns. Their services can be utilized individually or as part of a comprehensive strategy to support business objectives and challenges.
This is an overview of how the V2M2 Group addresses digital marketing growth for businesses. We have a comprehensive approach to social media and influencer marketing.
MindShift Interactive's fact sheet for a quick glimpse of what we deliver through our business units, MindShift Digital, MindShift Metrics & MindShift Activate.
For our detailed credentials, email me on zafar@mindshiftinteractive.com or our Business Team on contact@mindshiftinteractive.com.
Red Ant is a digital strategy firm established in 1999. They focus on developing measurable digital strategies for clients. This document provides an overview of Red Ant's services and team members with expertise in areas like mobile, film, and strategy. It also discusses best practices for planning, creating, executing, and evaluating a successful digital strategy, emphasizing audience analysis, alignment with brand goals, and continual optimization.
Search Marketing Starter Solution from East Coast CatalystTim Bourgeois
The document summarizes East Coast Catalyst's "Search Marketing Starter" solution. The solution involves developing an understanding of a client's goals, designing a 90-day search marketing plan relying on pay-per-click advertising, implementing and optimizing the plan, and training the client's team to assume ongoing responsibility. The solution requires a $34,000 budget over 90 days.
Wolverhampton University had asked me for a review of their digital activities to support their research programmes. This discusses how marketing can support student enrollment and research
Data & Insight: 3 Pillars - Flaws and FixesJohn McCambley
Official keynote presented by The Fragrance Shop's Customer Marketing Director, Nicola Travis at the Data & Insight Leaders Masterclass #DLManc17 in Manchester on Tuesday 4th April 2017.
The document outlines a 7-step digital strategy process: 1) Identifying catalysts like market forces and competitor moves, 2) Championing leadership to understand objectives and budgets, 3) Building a strong team to engage stakeholders, 4) Benchmarking risks and opportunities, 5) Building alternative strategies by bridging silos, 6) Synthesizing information into a coherent roadmap, 7) Aligning on KPIs, vision, and governance to execute the strategy. Each step addresses main factors, results, and challenges to develop and implement an effective digital strategy aligned with a changing digital economy.
Unlimited Solutions is a digital marketing agency based in Cairo and Dubai that helps shape brands and design digital messaging. It was established in 2013 and acquired in 2015 to operate as a full-service digital agency. The agency offers services including branding, advertising, social media marketing, research, and creative design. It aims to build brand awareness, capture consideration, generate online conversions, and create loyalty through performance-based digital campaigns.
Digital Marketing Operations Archetypes - MarTech 2014Jason Heller
Digital Marketing Operations presentation from the inaugural MarTech marketing technologist conference in Boston Aug 20, 2014. Presented by Jason Heller.
_______________________
Today's connected and empowered consumer is the catalyst for change within marketing organizations, inspiring systemic digital transformation. But achieving digital maturity and leadership is not as simple as increasing digital budgets, adding headcount to legacy org silos, or even hiring a marketing technologist.
Making the most of your digital marketing investments means evolving your marketing operations structure: the people, culture, processes, systems and partnerships that enable the full spectrum of digital capabilities. This session will highlight pitfalls to avoid and provide best-in-class examples of how enterprises are successfully reinventing marketing operations.
Panel Discussion: Create a 360-degree view of your customers journey to engag...Dave Chaffey
This document summarizes a presentation on creating a 360-degree view of the customer journey to engage customers with the right message at the right time. It discusses reviewing customer touchpoints across the lifecycle to identify gaps and optimize engagement. It also addresses using insights to drive growth, satisfaction and loyalty through content marketing, digital transformation programs, and marketing technology governance. The presentation aims to provide strategies for using data and insights to improve engagement and growth.
6 steps to create a data-driven content strategySmart Insights
Learn how to include search data into content creation and optimization.
“Online content should win hearts and machines.”
In this practical webinar, we’ll look at:
- How to create content that meets the expectations of your target audience
- How to use search intent to know what users want
- Learn how to identify relevant topics
- How to select the right type of content
Digital marketing is using digital technologies like the internet, mobile phones, and social media to promote products and services. V2M2 offers digital marketing strategy, implementation, management, and training services. Their process involves analyzing business goals, conducting market research, and developing a strategic plan to increase visibility through search engine optimization, social media marketing, and website optimization. They provide ongoing management of digital marketing campaigns and analytics reporting. Pricing ranges from $2000 for a solo practitioner's digital marketing strategy to $10,000 per month for full implementation and management services for an enterprise.
Improve Results: Integrate Your Online and Offline Presenceheligonix
This presentation describes the backbone to Heligonix, an online marketing firm located in the Midwest and developed through the understanding of how to drive leads through traditional marketing means.
Adthena - Changing the Game - Breakfast BriefingJames_Clark_SEO
This document provides an agenda for an Adthena CI Breakfast event on building competitive digital strategies. The agenda includes presentations from Adthena and clients on topics like driving search improvements, precision marketing, and harnessing search term opportunities. It also outlines Coast Digital's process for analyzing a client's competitive landscape, which involves understanding the digital landscape, analyzing competitors, and incorporating user research to develop a winning strategy.
Here are some Digital Marketing trends for the year 2021 that can help you in propelling your internet presence. A Digital Marketing company that provides you with a robust Digital Marketing service to take advantage of all these latest trends. https://maxtratechnologies.com/blog/digital-marketing-trends-2021/
1. The document discusses how user experience (UX) and search engine optimization (SEO) are closely related and how applying principles of information architecture and user behavior can improve a website's UX and SEO.
2. It provides an overview of techniques like using the consumer cross-stitch model, stages of awareness, keyword modifiers, and information foraging theory to understand user needs and design internal links, navigation, and site structure accordingly.
3. The presentation emphasizes the importance of a mobile-first and fast-loading approach, consistency in internal and external signals, and using structured data to improve understanding and ranking for search engines.
Maintec’s Digital Marketing Strategy helps to build and maintain customer relationships through online activities to facilitate the exchange of ideas, products and services.
Fusion Unlimited is a digital marketing agency with over 18 years of experience in multi-channel retail. They provide a range of digital marketing services including paid search, SEO, affiliates, social media, display advertising, and data analytics. They have worked with several major brands like Halfords, Vertu Motors, Cotton Traders, and Butterkist and helped drive their digital growth and results. Fusion Unlimited is also nominated for several awards for their work, including best digital agency and retail marketing campaign.
10 recession-beating digital marketing tactics for business growthSmart Insights
Marketing agility and smarter use of digital marketing are more important than ever to future success because of the changes in consumer and business demand for services prompted by the COVID-19 pandemic and ensuing recession.
Join Dr Dave Chaffey in our free members' webinar to learn techniques to improve lead generation and sales. Dave will cover:
- Examples of practical ideas to improve digital interactions with consumers through the customer journey
- Recommendations on how to plan and prioritize these ideas
- A data-driven approach to identify and test new opportunities
Synctone Communication Limited is a digital marketing company that provides end-to-end campaign services through their Sync 7 Creative process to continuously help customers achieve their objectives. They offer branding, marketing and strategy services, production and technology services including web and mobile app development, publishing services for reports and magazines, and location-based online advertising channels. Their goal is to transform ideas into innovative digital campaigns.
Top social media trends for 2020 with Matt NavarraSmart Insights
We will be joined by Matt Navarra for a deep dive into the latest social media & martech trends.
Social media trends can be fleeting, but some stick around and become pillars of the social media world.
We spoke to over 50 industry experts to find out which trends they thought would be the most crucial for social media teams to act on in 2020.
Here's what will be covered:
- 3 key trends for 2020
- Discover the next generation of social, technology, and marketing
- Campaign inspiration from leading brands
Is your approach to digital marketing strategy consistently hitting all of your KPIs and objectives? If not, this is the masterclass for you. Join digital strategist Celina Farrell, from MAXEMUS Digital Marketing, for advanced, actionable, step-by-step guidance in creating a digital marketing strategy that will take your results to the next level.
Be prepared to discover:
The world’s best digital marketing planning framework, with a step-by-step guide to rapidly create an integrated digital strategy—your roadmap to success
The power of targeting—how to focus your marketing on exactly the right audience, so you’ll boost your conversion rates
How to get your value proposition right, so your prospects buy into your brand
Why you should always build your marketing around the right vision, objectives and KPIs
Plus, we’ll provide you with access to handy worksheets and guides:
- Digital Marketing Strategy Workbook Template
- B2B and B2C Digital Marketing Plan Examples
- Digital Marketing Audit Spreadsheet
- Multichannel Campaign Planning Worksheet
- Budget Planning Spreadsheet
- 90 Day Planning Template
Landisol is a Top Rated Digital Marketing Agency, Consulting and Strategy Development Company based in India with a team of highly skilled professionals from around the world. With the unfolding of modern technologies and preponderance of Digital Marketing (DM), businesses are doing all that they can to match up the pace. Businesses are either changing their plans of action into the digital one, or amplifying existing marketing strategies with digital advertising techniques. While we are a one stop solution for all Digital Marketing services including Marketing automation.
Whiteoaks developed an integrated marketing campaign for Pulsant over 18 months with three goals: position Pulsant as a leading secure hybrid IT provider; raise awareness of Pulsant's continued growth and market leadership; and drive leads through content marketing, PR, and social media. Whiteoaks created over 50 marketing campaigns and secured over 120 media placements. This led to a 16% increase in Twitter engagement, 35% increase in LinkedIn engagement, and over 1200 new social media followers. Campaigning in March 2018 generated over three times as many new leads for Pulsant's sales team compared to the target.
Search Marketing Starter Solution from East Coast CatalystTim Bourgeois
The document summarizes East Coast Catalyst's "Search Marketing Starter" solution. The solution involves developing an understanding of a client's goals, designing a 90-day search marketing plan relying on pay-per-click advertising, implementing and optimizing the plan, and training the client's team to assume ongoing responsibility. The solution requires a $34,000 budget over 90 days.
Wolverhampton University had asked me for a review of their digital activities to support their research programmes. This discusses how marketing can support student enrollment and research
Data & Insight: 3 Pillars - Flaws and FixesJohn McCambley
Official keynote presented by The Fragrance Shop's Customer Marketing Director, Nicola Travis at the Data & Insight Leaders Masterclass #DLManc17 in Manchester on Tuesday 4th April 2017.
The document outlines a 7-step digital strategy process: 1) Identifying catalysts like market forces and competitor moves, 2) Championing leadership to understand objectives and budgets, 3) Building a strong team to engage stakeholders, 4) Benchmarking risks and opportunities, 5) Building alternative strategies by bridging silos, 6) Synthesizing information into a coherent roadmap, 7) Aligning on KPIs, vision, and governance to execute the strategy. Each step addresses main factors, results, and challenges to develop and implement an effective digital strategy aligned with a changing digital economy.
Unlimited Solutions is a digital marketing agency based in Cairo and Dubai that helps shape brands and design digital messaging. It was established in 2013 and acquired in 2015 to operate as a full-service digital agency. The agency offers services including branding, advertising, social media marketing, research, and creative design. It aims to build brand awareness, capture consideration, generate online conversions, and create loyalty through performance-based digital campaigns.
Digital Marketing Operations Archetypes - MarTech 2014Jason Heller
Digital Marketing Operations presentation from the inaugural MarTech marketing technologist conference in Boston Aug 20, 2014. Presented by Jason Heller.
_______________________
Today's connected and empowered consumer is the catalyst for change within marketing organizations, inspiring systemic digital transformation. But achieving digital maturity and leadership is not as simple as increasing digital budgets, adding headcount to legacy org silos, or even hiring a marketing technologist.
Making the most of your digital marketing investments means evolving your marketing operations structure: the people, culture, processes, systems and partnerships that enable the full spectrum of digital capabilities. This session will highlight pitfalls to avoid and provide best-in-class examples of how enterprises are successfully reinventing marketing operations.
Panel Discussion: Create a 360-degree view of your customers journey to engag...Dave Chaffey
This document summarizes a presentation on creating a 360-degree view of the customer journey to engage customers with the right message at the right time. It discusses reviewing customer touchpoints across the lifecycle to identify gaps and optimize engagement. It also addresses using insights to drive growth, satisfaction and loyalty through content marketing, digital transformation programs, and marketing technology governance. The presentation aims to provide strategies for using data and insights to improve engagement and growth.
6 steps to create a data-driven content strategySmart Insights
Learn how to include search data into content creation and optimization.
“Online content should win hearts and machines.”
In this practical webinar, we’ll look at:
- How to create content that meets the expectations of your target audience
- How to use search intent to know what users want
- Learn how to identify relevant topics
- How to select the right type of content
Digital marketing is using digital technologies like the internet, mobile phones, and social media to promote products and services. V2M2 offers digital marketing strategy, implementation, management, and training services. Their process involves analyzing business goals, conducting market research, and developing a strategic plan to increase visibility through search engine optimization, social media marketing, and website optimization. They provide ongoing management of digital marketing campaigns and analytics reporting. Pricing ranges from $2000 for a solo practitioner's digital marketing strategy to $10,000 per month for full implementation and management services for an enterprise.
Improve Results: Integrate Your Online and Offline Presenceheligonix
This presentation describes the backbone to Heligonix, an online marketing firm located in the Midwest and developed through the understanding of how to drive leads through traditional marketing means.
Adthena - Changing the Game - Breakfast BriefingJames_Clark_SEO
This document provides an agenda for an Adthena CI Breakfast event on building competitive digital strategies. The agenda includes presentations from Adthena and clients on topics like driving search improvements, precision marketing, and harnessing search term opportunities. It also outlines Coast Digital's process for analyzing a client's competitive landscape, which involves understanding the digital landscape, analyzing competitors, and incorporating user research to develop a winning strategy.
Here are some Digital Marketing trends for the year 2021 that can help you in propelling your internet presence. A Digital Marketing company that provides you with a robust Digital Marketing service to take advantage of all these latest trends. https://maxtratechnologies.com/blog/digital-marketing-trends-2021/
1. The document discusses how user experience (UX) and search engine optimization (SEO) are closely related and how applying principles of information architecture and user behavior can improve a website's UX and SEO.
2. It provides an overview of techniques like using the consumer cross-stitch model, stages of awareness, keyword modifiers, and information foraging theory to understand user needs and design internal links, navigation, and site structure accordingly.
3. The presentation emphasizes the importance of a mobile-first and fast-loading approach, consistency in internal and external signals, and using structured data to improve understanding and ranking for search engines.
Maintec’s Digital Marketing Strategy helps to build and maintain customer relationships through online activities to facilitate the exchange of ideas, products and services.
Fusion Unlimited is a digital marketing agency with over 18 years of experience in multi-channel retail. They provide a range of digital marketing services including paid search, SEO, affiliates, social media, display advertising, and data analytics. They have worked with several major brands like Halfords, Vertu Motors, Cotton Traders, and Butterkist and helped drive their digital growth and results. Fusion Unlimited is also nominated for several awards for their work, including best digital agency and retail marketing campaign.
10 recession-beating digital marketing tactics for business growthSmart Insights
Marketing agility and smarter use of digital marketing are more important than ever to future success because of the changes in consumer and business demand for services prompted by the COVID-19 pandemic and ensuing recession.
Join Dr Dave Chaffey in our free members' webinar to learn techniques to improve lead generation and sales. Dave will cover:
- Examples of practical ideas to improve digital interactions with consumers through the customer journey
- Recommendations on how to plan and prioritize these ideas
- A data-driven approach to identify and test new opportunities
Synctone Communication Limited is a digital marketing company that provides end-to-end campaign services through their Sync 7 Creative process to continuously help customers achieve their objectives. They offer branding, marketing and strategy services, production and technology services including web and mobile app development, publishing services for reports and magazines, and location-based online advertising channels. Their goal is to transform ideas into innovative digital campaigns.
Top social media trends for 2020 with Matt NavarraSmart Insights
We will be joined by Matt Navarra for a deep dive into the latest social media & martech trends.
Social media trends can be fleeting, but some stick around and become pillars of the social media world.
We spoke to over 50 industry experts to find out which trends they thought would be the most crucial for social media teams to act on in 2020.
Here's what will be covered:
- 3 key trends for 2020
- Discover the next generation of social, technology, and marketing
- Campaign inspiration from leading brands
Is your approach to digital marketing strategy consistently hitting all of your KPIs and objectives? If not, this is the masterclass for you. Join digital strategist Celina Farrell, from MAXEMUS Digital Marketing, for advanced, actionable, step-by-step guidance in creating a digital marketing strategy that will take your results to the next level.
Be prepared to discover:
The world’s best digital marketing planning framework, with a step-by-step guide to rapidly create an integrated digital strategy—your roadmap to success
The power of targeting—how to focus your marketing on exactly the right audience, so you’ll boost your conversion rates
How to get your value proposition right, so your prospects buy into your brand
Why you should always build your marketing around the right vision, objectives and KPIs
Plus, we’ll provide you with access to handy worksheets and guides:
- Digital Marketing Strategy Workbook Template
- B2B and B2C Digital Marketing Plan Examples
- Digital Marketing Audit Spreadsheet
- Multichannel Campaign Planning Worksheet
- Budget Planning Spreadsheet
- 90 Day Planning Template
Landisol is a Top Rated Digital Marketing Agency, Consulting and Strategy Development Company based in India with a team of highly skilled professionals from around the world. With the unfolding of modern technologies and preponderance of Digital Marketing (DM), businesses are doing all that they can to match up the pace. Businesses are either changing their plans of action into the digital one, or amplifying existing marketing strategies with digital advertising techniques. While we are a one stop solution for all Digital Marketing services including Marketing automation.
Whiteoaks developed an integrated marketing campaign for Pulsant over 18 months with three goals: position Pulsant as a leading secure hybrid IT provider; raise awareness of Pulsant's continued growth and market leadership; and drive leads through content marketing, PR, and social media. Whiteoaks created over 50 marketing campaigns and secured over 120 media placements. This led to a 16% increase in Twitter engagement, 35% increase in LinkedIn engagement, and over 1200 new social media followers. Campaigning in March 2018 generated over three times as many new leads for Pulsant's sales team compared to the target.
Innovative Internet Marketing provides internet marketing and advisory services to help clients launch, grow, and expand their businesses online. They offer services such as lead generation strategies, online branding, customer communication, and more. Their goal is to help businesses increase online brand reputation, generate more leads, tap into new revenue opportunities, and increase profits. The company was founded with experience in corporate marketing and now aims to provide clients with marketing expertise and strategies to achieve their goals.
SmartFinds Internet Marketing Internet Marketing Agency Internet Marketing St...SmartFinds Marketing
SmartFinds Internet Marketing is a Digital Marketing Agency providing businesses with Internet strategies for Internet Marketing and Internet Advertising. <a href="http://www.smartfindsmarketing.com" title="Internet Marketing">www.smartfindsmarketing.com</a>
Brand Blitz is an event company that strives to deliver high quality and value through creative event management. They work closely with customers on custom projects of any size or budget. Their services include event management, below the line activities, media communication, digital design, digital marketing, corporate identity development, and integrated marketing solutions. They have 7 years of experience organizing over 700 events across various industries such as media, automobiles, telecom, banking, IT, and others. Their goal is to effectively engage audiences and generate brand perception through multi-channel marketing campaigns.
Leading Digital Marketing Agency in the USA Your Path to Online SuccessMarkethix
Introducing Markethix, a leading digital marketing agency in Florida. We at Markethix helps business to create a strong online presence and provide all in one digital marketing solution to generate ROI,sales, leads and more conversion. In this presentation we will discuss about the service offered by and why it is considered as one of the best digital marketing agency in USA.
The document provides information about IMarks Digital Solutions, an ISO 9001:2008 certified digital marketing agency. It outlines IMarks' mission to provide impressive solutions that boost clients' bottom lines through long-lasting partnerships. The document details IMarks' services such as digital marketing, digital media solutions, web technologies, and digital brand communication. It also lists some of IMarks' clients across multiple industries.
IMarks provide customer centric services, frame strategies as per the latest Digital marketing trends,integrate Social Media channels and help to increase your online presence.
IMarks at Hyderabad, India is one of the best online Marketing agencies and boost your website visitors through Social Networking channels such as Facebook, LinkedIn, Twitter, Instagram etc
Founded in 2009 and headquartered in Dublin, Firm Thinking is a Business Consulting and Coaching practice and developers of The Order® model performance coaching. With extensive experience in working with CEO and senior managements teams, in strategy design and implementation across a variety of sectors, Firm Thinking is uniquely positioned to deliver business advisory and coaching services to organisations seeking change, development and growth.
Idiosys UK is a one of the leading london based digital marketing agency, Our internet marketing team helps clients achieve success with digital business and transformation strategies.
Media Buying Agency in Sydney - Element0 element02
ElementO is a fully accredited media buying agency in Sydney dedicated to helping clients achieve successful media planning and buying campaigns.
https://element0.com.au/digital-print-media-buying/
Synchrony Infotech is a digital marketing agency that helps businesses drive sales through internet marketing. They have an experienced team that provides services like research, strategy development, creative design, technical development, digital marketing, digital advertising, and management/measurement. Their goal is to help clients connect with customers and drive conversion, loyalty, and sales through tailored digital marketing plans within a fixed budget and timeframe.
In the fast-paced world of Australian digital marketing, competition is fierce. Businesses of all sizes are vying for attention in a crowded online space. Building an in-house digital marketing team with the necessary expertise can be expensive and time-consuming. This is where outsourcing digital marketing solutions comes in.
Rolling Horizons - Digital Marketing PartnershipsNikhil Thosar
Rolling Horizons is a boutique agency that offers consulting and services to help you gain visibility, expand your funnel and increase sales velocity.
If you are a company wanting to fuel growth or a marketing agency looking for skill-set or additional bandwidth; connnect with us.
A migraine is more than a headache – it’s a neurological disease Common symptoms include debilitating pain, nausea, irritability, temporary loss of sight and many more
Lugano Consult Limited is a public relations and marketing firm based in Dar es Salaam, Tanzania. The company offers strategic communication planning and public relations services such as media relations, event management, issues management, and digital media services. Its goal is to help clients build, strengthen, and protect their corporate identity and reputation. Lugano Consult works with clients across industries to develop branding and messaging strategies through integrated marketing communications. The firm's team of experts provide a full range of PR solutions and services to support clients' strategic communication objectives and goals.
Lugano Consult Limited is a public relations and marketing firm based in Dar es Salaam, Tanzania. The company offers strategic communication planning and public relations services such as media relations, event management, issues management, and digital media services. Its goal is to help clients build, strengthen, and protect their corporate identity and reputation. Lugano Consult works with clients across Tanzania to develop branding and marketing messages through an integrated approach utilizing various media channels and its experience in communications.
Similar to Whiteoaks International - Fintech Creds (20)
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
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Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
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Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
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Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
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5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
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3. Latest Technology development vs Business promotions
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Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
2. Conventional PR
doesn’t work for clients
Paying for hours on a monthly retainer
without commitment to activity and output
3. A Better Way…
Set fees for set
deliverables
Absolute clarity
from the outset in terms
of investment, activity
and outputs
Agreed
performance targets
Commitment to results-
driven, transparent
campaigns ensures we
truly deliver for clients
Formal service level
agreement with
pro-rata fee rebate if
targets missed
Unique approach
guaranteeing true ROI
4. Whiteoaks
PR agency servicing B2B
organisations globally
Established in 1993
Team of 35+ specialists
Expertise in delivering
PR, content and digital
services
Headquartered
in Hook, Hampshire –
with international network
£3M-£4M
fees annually
Specialism in technology:
FinTech
RegTech
Cloud
Big Data
Retail
Broadcast
Media & Entertainment
Manufacturing &
Engineering
Marketing Technology
Mobile & Telecoms
Security
Committed to delivering
PR ROI
…deliberately different
5. Our Service Offerings
PR
We develop strategic yet
creative PR campaigns which,
through highly targeted and
persona-driven tactics and
approaches, are guaranteed to
deliver tangible and impactful
results.
Our PR services include:
Corporate, Solutions and
Services, Endorsement,
Thought-leadership, Strategy
and Support services.
Defining and implementing a
digital strategy which
enhances your corporate
communications activity and
aligns to business goals is
essential and achievable.
Powered by Sprout Social, our
digital services incorporate:
strategy, engagement, content
creation, optimisation,
monitoring and evaluation.
Content
High-quality content is central
to the Whiteoaks proposition.
The tailored, relevant and
compelling content we are
proud to create, focuses on
what pre-defined audiences
want to hear, rather than simply
what a company wants to say.
We provide content services for:
PR, Sales and Marketing, Social
and Digital purposes.
…deliberately different
Digital
7. Flexible International PR Services
Global reach,
resources and
standards driven by
local knowledge,
expertise and
commitment
Likeminded PR
agency partners,
providing services
in more than
70 countries
Delivers one
resource and one
solution, achieving
consistency of
results in specific
international
territories
Ad hoc projects
or comprehensive
in-country PR
campaigns
11. Being Deliberately Different…
…achieves real results
Increased visibility in key target media
+
+
=
Impactful PR campaigns for clients!
Creative
Campaigns
National Media
Experience
Trade Media
Experience
12. Exploiting the Social Opportunity
Content & Community
Management
Creating and advising content
strategy, social profile/group
set-up, management,
monitoring, engagement,
increasing quality following -
reporting against pre-agreed
KPIs
Lead Generation
Data mining, keyword search
monitoring, private lists,
group discussions, link-
bedding to gated content,
EDMs, Telesales, PPC/SEO,
website build - all linked to
pre-defined sales-linked
targets for reporting
Consultancy & Training
Delivering social strategic
planning, audits, research,
crisis management, guidelines
and bespoke training courses
including Social Selling,
upskilling sales teams to use
digital channels to nurture
and convert sales leads
13. Get in
touch Email
simonm@whiteoaks.co.uk
Simon Moss, Associate
Director & Head of Business
Development
Whiteoaks International,
Form 1, Bartley Wood Business Park, Bartley
Way, Hook, RG27 9XA
Call
+44 (0)1252 727313