The document provides recommendations for marketing and promoting the brand "Where's My Pandit", a company that provides religious services. It suggests sponsoring religious events, putting up stalls in temples, hiring a prominent religious leader as a brand ambassador, advertising in religious magazines and websites, promoting on social media like Facebook and Instagram, and developing the company website through search engine optimization. It also discusses operational strategies like partnering with local vendors to deliver products and appointing pandits to perform religious ceremonies upon customer requests. The overall recommendations aim to increase brand awareness and visibility among religious communities both in India and abroad through various online and offline promotional activities.

1. Where’s my Pandit
BY MOHIT KHESKANI
D 65
SIMS 2015-17

2. Brand Awareness & Brand Image
Development
 The company can take the following steps –
 Sponsor religious events and put up selling stall as well
 Put up stalls/kiosk inside the temples (during festive time/weeks)
 Hire a renown pandit as a brand ambassador for the company and
make audio visual ads, make it viral on social media (could be Head of
Iskon Temples)
 Print ads in Religious magazines and calendar’s
 Tie ups with different temple websites and pop up ads
 Request people to upload the video and tag the company’s name
online
 Get the testimonials of the customers posted on the website

3. Brand Awareness & Brand Image
Development (Cont…)
 Put up a stall in marriage exhibitions so as to create more awareness
about the existence of such service
 Tie up with other brands like Cycle agarbatti and others who can
show that their product is available on Where’s my Pandit’s website
 Make a Youtube channel and upload videos for the people to see
(Free Of Cost)
 Get the directory of Indians staying abroad (country wise) and start
email marketing with the services available

4. Marketing & Promotion
 Cost effective Solutions (All over the world)–
 News paper inserts, city wise (For India)
 Pamphlets distribution outside prominent temples
 Offer a free set of pooja samagri for the first time users of the service
 Offer special marriage kits
 Set up kiosk or stall near the prominent places where Indians frequent –
for abroad.
 Make stickers of God’s and Godesses with the company logo and
distribute it for free (with the products as well as the services)

5. Social Media Marketing
 Make a facebook page, and keep it updated with daily facts,
vidoes, etc
 Facebook marketing will help narrowing down to the exact
probable customers
 Instagram and twitter handle can be created so as to create
awareness
 Products can be sold on the websites as well, including Flipkart and
other websites
 Develop SEO in such a way that they key words are covered and
hence the Where’s my Pandit’s website will top the page

6. Operations & Logistics
 Company should avoid entering into such a competitive market, it
can become an aggregator for the same
 Company just takes orders from the customers online (for the products)
and forwards it to the selected vendor of the nearest area
 A software to be used and area wise vendors will be notified to
make the delivery
 Make a team, who will go and finalise the vendors who will deliver
the goods from their shop to the customers
 The company appoints Pandits for marriage and other functions
and notifies them when they receive a request to carry out a pooja
or any other service (tie ups with them)

7. Thank You