Where's all the good content? Presentation by Rachel Miller @AllthingsIC
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This presentation was given at the CIPR Inside annual internal comms conference on 13 October 2015#makinganimpact15 by Rachel Miller @AllthingsIC. Notes to accompany the slides: http://www.allthingsic.com/impactic/
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Where's all the good content? Presentation by Rachel Miller @AllthingsIC
- 1. Where’s all the good content? Rachel Miller Founder, All Things IC @AllthingsIC www.allthingsic.com #makinganimpact15 @AllthingsIC
- 3. www.allthingsic.com #makinganimpact15 @AllthingsIC We’re surrounded
- 4. Content is… www.allthingsic.com #makinganimpact15 @AllthingsIC “Effective when it aligns with org’s goals and culture” @dhillwhi “Best when crafted with commitment for the right audience” @Wednesday_IC “Pointless unless you have great platforms to get it to people” @dordfordesq “Content is king, distribution is queen”@Kstillmancomms
- 5. Content is… www.allthingsic.com #makinganimpact15 @AllthingsIC “A nice bacon sarnie & mug of Yorkshire Gold tea. Content depends on the communicator’s mood”@GaryTaylorPR “Fast track to somewhere you don’t want to be if you don’t get it right” @welshnat007 “Engaging, action driven and measured” @Susanne041120
- 6. www.allthingsic.com #makinganimpact15 @AllthingsIC Average human attention span in 2000 = 12 seconds. In 2013 = 8 seconds. Microsoft (2015)
- 7. The shortest distance between two people is a story www.allthingsic.com #makinganimpact15 @AllthingsIC
- 8. www.allthingsic.com #makinganimpact15 @AllthingsIC Constantly evolve Have you got the tools you need?
- 9. The average lead pencil will draw a line 35 miles long or write 50,000 English words www.allthingsic.com #makinganimpact15 @AllthingsIC
- 10. Beware the comms bling www.allthingsic.com #makinganimpact15 @AllthingsIC
- 12. www.allthingsic.com #makinganimpact15 @AllthingsIC Making content engaging
- 18. My swipe file on Pinterest (secret board) www.allthingsic.com #makinganimpact15 @AllthingsIC
- 19. Experiment constantly – the swipe file www.allthingsic.com #makinganimpact15 @AllthingsIC
- 21. How to get in touch Rachel@allthingsic.com @AllthingsIC www.allthingsic.com www.allthingsic.com #makinganimpact15 @AllthingsIC