Where to invest in 2015

Princeton Research Market Strategies Newsletter P a g e 1
January 5, 2014
Market Strategies Newsletter
Sample Issue
Covering High Return Balanced Investing Strategies To
Make Money In Up Or Down Markets
A Publication of Princeton Research, Inc. (www.PrincetonResearch.com)
Contributing Staff: Michael King, Charles Moskowitz
Where To Invest In 2015 and
Options Trading Newsletter Covering:
Options Trading Strategies
How To Trade Options
Stock Options Trading Alerts
Best Stocks To Buy January 2015
Where to Invest in 2015
2014 Profits = $ 20,443
Over 204% Returns
$20,443 Profits for $10,000 Trading Account
By Following all trades in 2014 a
$10,000 account would be worth $30,443
For Free Where To Invest Your Money Now
High Return Investments Trade Alerts
Go To: PrincetonResearch.com/alerts.htm

NOTE: This is a Sample Issue Only!
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Market Strategies
$10,000 Trading Account Traders Comments
We have 5 open positions:
AA Jan 15 Calls
FB Jan 77.50 Calls
GILD January 96 Calls
NAT January 9.87 Calls and
Short 2 GILD 100 Calls
Funds in Use $ 617
As expected Week 52, the last week of the year was mostly unimpressive. The selloff on
Wednesday did nothing to harm the overall technical position of the markets but the weak stocks
got a little weaker on the last day to take losses for the tax-year.
We finished the year as posted last week since we had no closing trades in the account.

The only change was that we sold some GILD 1/100 calls against our position in the 1/96 calls and
cut our funds in use back from $1,113 to only $617.
This also made the trade riskless since we now have a credit in the position and we also have profit
potential of roughly $4-6 / share should the stock close near $100 on Friday expiration on 1/16…..
The final gain for the year is $20,443 or 204%.
As of today, we will roll back the starting value of the account to $10,000. Some think that this is
unnecessary as most people don’t take the money out of the account, but it is easier for record
keeping so we will roll it back.
While I’m not one to make predictions, I think that there are several observations that can be drawn
from the year just concluded…..Oil is not immune to oversupply, Gold is not a one-way market,
although it seems so this year, Geopolitical news will always move the markets, and everyone is
never right…..
I’d also like to touch on the unintended consequences that appear from time to time from political
considerations as well as “disruptive new companies.” I listened to an interview on NPR just this
morning that talked about the unintended consequence of solar power, clearly a disruptor. It seems
that roughly 25% of all solar is located in California and this is starting to hurt the biggest utility
company out there, PG&E….Besides the drop in usage of those with solar there is also the cost of
buying back any excess energy added to the grid. The guest was calling this a “Death Spiral” for the
utility. Less income, more costs to utility are only the start. Those without solar will likely see prices
increase as their demand remains the same. One guest said that one of the ways that might be
explored would be a nominal charge of $10/month or $120 /year for everybody who is a customer of
that utility. Solar City says that is unfair and makes solar less attractive for new installations……All
that said, this was certainly the first argument using the fact that too much solar may result in the lack
of money available for the electric utilities to maintain and upgrade the electrical grid……
This year will be no different than last year in that there will be opportunities in both directions. You
can count on the fact that just about every morning there will be a pharma or biotech stock that will
double or be cut in half due to either excellent or failing results of a new drug trial or a takeover.
Our risk adverse stand on the opening of new positions works in both up and down markets and we
will continue to utilize the “right or right out” strategy to keep our risk profile favorable.
While we may be facing some headwinds for international companies due to the strong US Dollar,
there will still be plenty of opportunities to make money. We will continue to look for the best
opportunities.
… CAM

Market Strategies $10,000 Trading Account Trade Table
New Trades will be both texted and emailed.
New Trades:
We Sold 2 GILD Jan 16th
GILD 100 Calls @ $ 2.46
Buy 10 NYT January 13 Calls @ $ 0.20 ( Or Better )
All trades were based on your participation in the texting service to receive updates. Previous closed
out trades not listed here may be seen in previous market letters.
DATE TRADES PRICE COST PROCEEDS RESULTS
12/30 Sold 2 GILD January 100 Calls 2.46 496
Credit
12/26 Sold 2 GILD January 96 Calls 3.00 600 284
Gain
12/22 Bought 4 GILD January 96 Calls 1.58 632
12/19 Sold 2 FB January 77.50 Calls ( leaves 2
lots Open )
3.30 660 270
Gain
12/18 Sold 8 NAT January 9.87 Calls ( 100%
Profit Rule Leaves 7 lots Open )
0.50 400 200
Gain
12/16 Bought 4 AA January 15 Calls 0.58 232
12/08 Bought 4 FB January 77.50 Calls 1.95 780
12/04 Buy 15 NAT January 9.87 Calls 0.25 375
Options Trading Strategies Notes: In Texting we have a limited amount of words. In the interest of
brevity: we use 8=August , 9=September . The Quantity and Strike Price for each trade is specific.
We may trade weekly options and they are noted: SPY 1/25 147 for SPY Jan 25th
147 calls or puts.
MARKET LABORATORY – WEEKLY CHANGES
Prices are copied from Barron's Weekly and Yahoo Finance and may be incorrect.
Dow
17,832.99
-220.72
-1.22%
Nasdaq
4726.81
-80.05
-1.67%
S&P 500
2058.20
-30.57
-1.46%
Transportation
9098.98
-100.67
-1.09%
Russell
2000
1198.80
-16.41
-1.35%
Nasdaq
4230.24
-83.86
-1.94%
Gold (spot)
1186.00
-9.30
-0.8%
Silver (July)
1576.8
-37.9
-2.4%
Crude
52.69
-2.04
-3.7%
Heating Oil
179.57
-8.85
-4.7%
Unleaded
Gas
1.4334
-0.0913
Natural Gas
3.003
-0.030
-0.9%

-5.9%
VIX
17.79
+3.29
+22.7%
Put/Call
Ratios
S&P 100
104/100’s
-79/100’s
Put/Call Ratios
CBOE Equity
66/100’s
+13/100’s
Bonds
145-16 + 2-04
2.72% -0.10%
10 Yr. Note
127-05 +1-
046 2.13% -
0.08%
Copper
281.75
+0.35
+0.12%
CRB Inflation
Index
228.41
-6.24
-2.7%
Barron’s*
Confidence
80.5%
+1.1%
S&P100
907.50
-14.98
-1.62%
5 Yr. Note
119-03 +216
1.62% -0.04%
Dollar
91.16
+1.13
+1.3%
DJ Utilities
621.61
-13.93
-2.19%
AAII
Confidence
Index
Bullish
51.7%
+0.8%
Bearish
19.3%
+0.4%
Neutral
29.0%
-1.2%
M1 Money
Supply
+9.54%
December
22nd
M-2 Money
Supply
+5.85%
December
22nd
* Component Change in the Confidence Index
M1...all money in hands of the public, Time Deposits Traveler's Checks, Demand Deposits
M2.. adds Savings and Money Market Accounts both compared with the previous year.
Market Strategies Technical Information
Support Levels S&P 500 2020
Resistance S&P 500 2088
Support Levels DOW 17,465
Resistance DOW 17,850
Support Levels QQQ 101.65
Resistance QQQ 105.90
Support Levels NASDAQ 4615
Resistance NASDAQ 4778

Closes below support triggers sales/above highs buys
$100,000 Trading Portfolio Stock Positions and
New Stock Recommendations
1) Buy 100 MOS at Mkt
2) Buy 1000 ARRY @ Mkt
3) Buy 1000 TVIX @ $ 2.56 ( Or Better )
Each stock is allocated a theoretical $ 5,000 share of the portfolio unless otherwise indicated.
Stock Purchase
Price
Purchase
Date
Stop/Loss Price/Date
Sold
Profit/Loss)
BAC. Wts
5,000 lots
0.7411 12/26
SWHC 500 9.81 12/22
BSBR 500 4.84 12/18
BCRH 300 17.50 12/18
SAN 600 8.40 12/16
SLXP 50 100.80 11/25
FB 100 74.18 11/24
XCO 1200 3.10 11/28
INO 500 9.92 11/17
AA 500 14.21 10/16
FCX 150 34.99 09/09
NBG 300 2.95 05/19
XRGYF 5000* 0.407 03/14
RPTP 400 15.37 01/16
NBG 300 4.08 8/12
TEXQY* 200 6.56 7/11
REPR* 5000 0.22 10/22/12 .12 sco
For those of you who do not buy puts to protect your portfolio, there are many ETF's that are the
inverse of the DOW. The symbols are DOG, DXD, SDS,TZA and RWM, which go up when the
DOW, S&P 500 and Russell 2000 go down and down when they go up. The DZZ goes up double
when gold goes down.
Market Strategies $100,000 Trading Account
New Options Trades:
1) Buy 20 NYT January 13 Calls @ $ 0.20 ( Or Better )

There were no closed option positions. There were no closed out stock positions.
We added the sale of 4 GILD 100 Calls as a credit against the long GILD January 96 Calls which are
profitable.
For the full year to date, not-counting the GILD Options credit of $ 984,
we have gains of $ 48,416.
Over 48% Returns
Open position losses increased to $ 5,602.
There are four long Open Options positions:
AA Jan 15 Calls
FB Jan 77.50 Calls
GILD January 96 Calls and the
NAT Jan 9.87 Calls
The Stock table has the following remaining 17 positions:
AA, BAC.B.WS, BCRH, BSBR, FB, FCX, INO, NBG (2),
REPR, RPTP, SAN, SLXP, SWHC, TEXQY, XRGYF
The options call for a $ 2,500 investment unless otherwise stated; each stock position requires
$5,000 unless otherwise specifically stated.
We are basing money management on a hypothetical
$ 100,000 and are using a total of
$67,517 for 17 open stock positions plus four option positions requiring
$ 1,267 making a total of
$ 68,784 leaving
$ 31,216 in cash.
These figures are approximate and there might be errors. We have not counted the dividends
received from Apple, JP Morgan, Blue Capital Reinsurance and others.
We do not count commission costs and all trading once again is hypothetical.
Executions that have occurred at or near the open or close of trading sometimes vary from our actual
numbers. For example, when something opens down and it is through our price, we take the next
trade whether it is an uptick or continues lower. This sometimes results in a 50% trade that is slightly
above or below the exact number...

Previous Week’s Recommendations and
Rules for the Market Strategies
$100,000 Portfolio Trading Account
 All options count for about $ 2,500.00 for model portfolio calculations unless
otherwise stated
 When the option has doubled sell half the position
 Stop Loss protection is either half or offered with each trade
 The cost of the option is the asking price (or the price between the bid and ask,
whichever is more realistic)
 The options will be followed until closed out.
 Option Symbols are stock symbol with expiration month and strike price
Option Cost Date Sold Date Profit/(Loss)
GILD Jan 100 Calls 1.58 Wrote 4 12/20/14 $ 492 credit
GILD Jan 96
8 lots; 4 remain
Open
Calls
1.58
12/23/14 3.00 Sold 4
lots
12/26/14 $ 568
AA Jan 15
Calls
8 lots
Calls
0.58
12/16/14
FB Jan 77.50
8 lots
4 Open
Calls
1.95
12/08/14 3.30 ( sold 4
leaves 4
12/19/14 $ 540
NAT Jan 9.87
30 lots
15 lots Open
Calls
0.25
12/04/14 0.50 ( 100%
Profit Rule
sold half )
12/18/14 $ 375
Note: Previous closed out stock and option positions can be found in past Market Strategies
Newsletter issues available in the VIP Subscribers Members Area.

This Weeks' Economic Numbers and Media Data
Earnings Reports Before the Open on Top of the Row; After the Close are Below the
Economics Numbers.
MONDAY 14:00 hrs Auto Sales Dec ( NA vs 6.1 Mln Units Annualized )
Truck Sales ( NA vs 7.9 Mln Units )
TUESDAY Calavo Growers ( CVGW 0.46 vs 0.42 )
Commercial Metals ( CMC 0.27 vs 0.39 )
Lindsay Crorp ( LNN 0.76 vs 0.39 )
Zep ( 0.12 )
10:00 hrs Factory Orders Nov ( -0.4% vs -0.7% )
10:00 hrs ISM Services Dec ( 58.5 vs 59.3 )
A Schulman ( SHLM 0.61 vs 0.57 )
Micron ( MU 0.92 vs 0.77 )
Sand Ridge Energy ( SD -0.01 vs 0.07 )
Sonic ( SONC 0.16 vs 0.13)
Team ( TISI ( 0.75 vs 0.62 )
WEDNESDAY Greenbrier ( GBX 0.74 vs 0.56 )
Monsanto ( MON 0.35 vs 0.67 )
07:00 hrs MBA Mortgage Index 01/03 ( NA vs +0.9% )
08:15 hrs ADP Employment Change Dec ( 230K vs 208K )
08:30 hrs Trade Balance ( -$42.0B vs -$43.4B )
10:30 hrs Crude Inventories 01/03 ( NA vs -1.754 Mln Bbls )
14:00 hrs FOMC Minutes from the meeting on 12/17/2014
DragonWare ( DRWI ( -0.06 vs -0.12 )
Greif ( GEF 0.77 vs 0.76 )
Mistras Group ( MG 0.26 vs 0.31 )
Res Connect ( RECN 0.16 vs 0.18 )
WD-40 ( 0.80 vs 0.70 )
THURSDAY Apollo Group ( APOL 0.42 vs 1.04 )
Constellation Brands ( STZ 1.14 vs 1.10 )
Family Dollar ( FDO 0.63 vs 0.68 )
Schnitzer Steel ( SCHN 0.09 vs -0.18 )
07:30 hrs Challenger Job Cuts 12/27 Dec ( NA vs -20.7% )
08:30 hrs Initial Claims ( 290K vs 298K )
Continuing Claims 12/27 ( 2365K vs 2353K )
10:30 hrs Natural Gas Inventories ( NA vs -26bcf )
14:00 hrs Consumer Credit Nov ( $ 15.3Bln vs $ 13.2Bln )
Barracuda Networks ( CUDA 0.05 vs 0.01 )
Bed Bath ( BBBY ( 1.19 vs 1.12 )

Container Store ( TCS 0.07 vs 0.11 )
Helen of troy ( HEHE 1.31 vs 1.16 )
Progress Software ( PRGS 44 vs 42 )
Ruby Tuesday (-0.15 vs-0.43 )
FRIDAY Acuity Brands ( AYI 1.13 vs 0.96 )
AZZ ( AZZ 0.73 vs 0.72 )
INFY and
SYRG ( NA )
08:30 hrs Nonfarm Payrolls Dec ( 250K vs 321K )
Private Payrolls ( 238K vs 314K )
Unemployment Rate ( 5.7% vs 5.8% )
Hourly Earnings ( 0.2% vs 0.4% )
Average Workweek in December ( 34.6hrs vs Same )
10:00 hrs Wholesale Inventories Nov ( 0.4% vs 0.4% )
Market Strategies Fundamentals
Investors bought dollars as the greenback closed at 91.14, its best level since September2003. The
Greenback traded at 112.95 September 2001 and appears on track to head there again. The dollar
has risen 13.4% for just the year. The whole world expects the U.S. economy to outperform. New
challenges will appear to all industries whether, tourism, retail or manufacturing. Clothes, shoes,
entertainment and hotels, all will be more expensive to the rest of the world which has not yet been
factored into corporate earnings. The expensive greenback will be especially difficult for domestic
corporate earnings, which will need to find other incentives to encourage sales.
The dollar’s strength reflects confidence in the Central Bank and their outstanding management and
balance sheet which is has risen to record numbers. Expectations are for the Fed to raise rates from
near zero, while employment and the economy improve. The Fed needs to see some inflation to
about 2% per month, which has been lacking, before they will take action. Falling oil prices has put an
additional impediment to rate increases. In addition reluctance of the European Central Bank to take
serious action has kept the dollar from catapulting. The meeting with Mario Draghi is not until Jan
22nd
. Some of the German bankers, which are extremely opposed to any kind of monetary expansion,
would rather expel Greece from the EEU than support them. Higher U.S. rates would attract even
more funds to the dollar. Strong demand for American assets has caused dollar values to increase
which also placed downward pressure on interest rates.
Utilities were the outstanding performer for 2014, leading all indexes with a gain of 27.4%. The Dow
Jones Transportation Index was next up 23.8%. Nasdaq gained 13.7%; Dow Industrials gained 8.2%.
The Russell 2000 rose just 3.3%. The drop in oil prices and low interest rates has been a boon for
Utilities as well as bond investors.
Market Strategies Economic Data
Consumer sentiment has a major impact on consumption. As long as payroll levels continue to
expand, the resulting income growth should keep consumer spending on an upward slant. Over the
last month, gasoline prices dropped to their lowest point in more than five years, equity markets have
reached historic highs, and the employment situation has notably improved.

Category DEC NOV OCT SEP AUG
Conference Board 92.6 91.0 94.1 89.0 93.4
Expectations 88.5 89.3 93.8 86.4 93.1
Present Situation 98.6 93.7 94.4 93.0 93.9
Employment ('plentiful' less 'hard to get') -10.6 -12.5 -12.5 -13.1 -12.4
1 yr inflation expectations 5.1% 5.1% 5.3% 5.3% 5.5%
Stocks and ETF’s bought over the past few weeks:
Notice the Flexibility for whatever the market direction. Both the VIX and SPXU protect against
declines while the UDOW and various stocks are from the long side. Last week the UDOW lost 3.4%
following gains of 11.8% the previous week. T
he VXX ( volatility ) gained 9.5% for the week. The VXX remains quite lofty and higher for the
month reflecting uncertainty and fear of the market. The SPXU gained 1.29% last week.
Both the Deere ( DE: $ 88.34 ) - $ 1.92 or -2.1% and DuPont ( DD: $ 73.71 ) – 0.08% had some
profit taking following explosive gains for the year. Exon has held quite well considering the huge
drop in oil prices.
Symbol Name Business
Description
PE P/S MV
mln
Price Buy
Limit
Stop
Loss
Or
sold
SWHC Smith and Firearms; 8.5 0.93 527.37 9.48 9.81

Wesson
Holding Corp
Handguns Metal
Processing
AA Alcoa Aluminum and
Metals
14.30 0.8 17.53B 15.88 14.57 13.60
DSX Diana
Shipping
Dry Cargo Shipping N/A 3.7 611 6.65 6.60 5.60
STNG Scorpio
Tankers
Oil Transportation 26 5.6 1.47B 8.54 7.46 6.48
IIIN Insteel
industries
Metal fabrication 29 0.7 411 23.22 21.22 21.22
KR Kroger Retail Food 17 0.24 24.6K 63.53 48.90 46
XOM Exxon Mobil Energy 13.4 1.1 420K 92.83 90.50 92 sco
UAL United Cont
Hld
Transportation 16 1.2 18.1K 66.34 46 48
UDOW Ultra Pro Dow
30
ETF 141.33 104.81 131
DE John Deere Farm Equipment 9.4 0.80 29.0K 88.34 80 83
BELFB Bell Fuse Inc
B
Electronics 9.5 0.74 276 26.03 23 24.50
SPXU Ultra Short
S&P
Hedge purposes 38.09 43.20 38sco
DD DuPont Chemicals 21 1.71 61.3K 73.71 64.80 63
VXX VIX Volatility Hedge Portfolio 30.99 27.10 26
MOS Mosaic
Company
Agriculture
Chemicals
70 2.10 15.3K 45.77 42.28 42.70
Undervalued Small Cap Stocks
We have bought positions in each of these companies.
Target Energy* ( TEX.AX 0.03 Australia ), In the USA, ( TEXQY: $ 2.50 ) a new ADR.
This company trading at a nickel could earn more than where it is now trading.
Perhaps 7 to 10 cents is in the cards.
Their business valuation exceeds market cap.
Leo Motors ( LEOM $ 0.08 )*
Has merged with LGM, a wholly owned subsidiary has filed two patents that will significantly improve
efficiency in the refrigerated cargo transportation of fresh food while dramatically reducing the carbon
footprint of bulk refrigerated vehicles.
They have the exclusive use of a new short-circuit technology for use in Cars, Boats, and energy
storage world-wide. Many new breakthroughs in electric energy are coming.

Please go to www.leomotors.com ( English Version ) Risk is 3 cents.
RMS Medical Systems, Inc ( REPR 0.45 )*
Has doubled this year already and can double again .
RMS designs, markets, manufactures portable easy to operate infusion devices, including needles
and tubing. It is easy to handle by patients. The Freedom 60 is being marketed in Europe as well as
gaining a footing among home-care professionals in America. The RescueVac is used in ambulances
and planes for emergency suction.
Cleveland BioLabs, Inc ( CBLI $ 0.31 )*.
CBLI has done much research on cancer as well as developing a prevention for radiation sickness.
This is a two for one play both cancer research and radiation protection. Just imagine the catastrophe
if radioactive material falls into the wrong hands. The Russian Medical Federation has also invested
heavily ( $ 23 million ) in this.
The Roswell Park Cancer Institute ( PPCI ) announced the publication of studies in “ Oncotarget”
describing the preclinical efficacy of Curaxin CBLO137 as a single agent and in combination with the
current standard-of-care therapy, gemcitabine, against different models of pancreatic ductal
adenocarcinoma ( PDA ), including models of gemcitabine-resistant tumors. The studies were
conducted by scientists at Roswell Park, SUNY Downstate Medical Center and Buffalo Biolabs, LLC.
Pancreatic cancer is the fourth leading cause of cancer-related death in the United States and is one
of the few cancers for which survival has not improved. Pancreatic cancer has the highest mortality
rate of all major cancers; 94% of pancreatic cancer patients will die within five years of diagnosos. (
American Cancer Society: Cancer Facts and Figures 2014 )
Entolimod is being developed as a radiation treatment. Please go to www.cbiolabs.com for more
pertinent information.
Top line sales growth is significant.. LTNC delivers labor solutions at assigned jobsites ready for work
while other services are still sending candidates to be interviewed. Labor Smart delivers people-
power to small and medium sized businesses in warehousing, freight handling, light industrial
services, manufacturing, social events, and retail industries. They also support commercial
construction and demolition industries with general labor and skilled trades people. Labor Smart was
founded in 2011, is based in Hiram, Georgia and currently operates 30 branch locations in the
Southeast and Central States. Their growth model includes both new office establishments in addition
to acquisitions.
Labor Smart, Inc. ( LTNC: $ 0.0013 )*
Top line sales growth is significant. They have grown with higher sales every month the last two years
They deliver labor solutions at assigned jobsites ready for work while other services are still sending
candidates to be interviewed.
Labor Smart delivers people-power to small and medium sized businesses in warehousing,
freight handling, light industrial services, manufacturing, social events, and retail industries.

They also support commercial construction and demolition industries with general labor and skilled
trades people.
Labor Smart was founded in 2011, is based in Hiram, Georgia and currently operates 30 branch
locations in the Southeast and Central States. Their growth model includes both new office
establishments in addition to acquisitions.
See Corporate Site
SEE Small Cap Stock To Buy Research Report – Click Here
Southern ITS (SITS: $ 0.11 )*
Southern ITS delivers proprietary innovative electronic security systems to highly regulated market
sectors. Such installations include Gaming Properties, Medical Marijuana (MMJ) dispensaries and
similar businesses with high compliance mandates.
Their systems go beyond simple security and are designed to support their clients in dealing with the
expanding burden of compliance and financial auditing. Greeniosk is complete system that allows
Medical Marijuana (MMJ) Dispensaries and Recreational Marijuana (MJ) Dispensaries to document
and provide an audit and verification trail of each individual MMJ/MJ dispensary transaction.
The majority of MMJ Dispensaries have limited bank service access mainly due to requirements of
the Racketeer Influenced and Corrupt Organizations Act (RICO).
The Greeniosk system incorporates a large physical ATM Kiosk, with a state of the art CRM reporting
system that provides a detailed financial transaction audit trail and addresses and resolves issues of
the propriety of the dispensary operations. MMJ Dispensaries currently transact between $250,000
and $5,000,000 in annual revenues. The majority consist of cash transactions, however small
numbers of dispensaries accept debit card payments.
Because RICO concerns cause the majority of banks to decline dispensary deposits, they also miss
out on potential MMJ credit card transactions.

Market Strategies Cycles
The Santa Claus Rally began on the shortened trading day December 24th. As defined on page 114
of the Stock Trader’s Almanac 2015 , SCR is the last 5 trading days of the year and the first two of
the New Year. As tax-loss selling abates and retail investors revel in holiday cheer, the pros left on
The Street gobble up bargains and drive the S&P up an average of 1.5% over the 7-day period. So
Far the bears have an upper hand. On the 24th of December, the first day of the Santa phenomenon,
the S&P was up 2 points; On the 26th
the gain was 67 points and the 29th
up 28 for a three day rally
total of 97 points. However, the 30th
found the index off 84 and the 31st
2.06 for a negative total of
290, which means there us a deficit of 193 S&P points to be made up Monday, the final day of the
Santa Claus cycle.
Yale Hirsch discovered this phenomenon in 1972. But its real value is as an indicator. Santa’s failure
to show tends to precede bear markets, or times stocks could be purchased later in the year at much
lower prices. To wit: “If Santa Claus should fail to call, bears may come to Broad & Wall.” Santa’s
failure to show tends to precede bear markets, or times stocks could be purchased later in the year at
much lower prices. To wit: “If Santa Claus should fail to call, bears may come to Broad & Wall.” This
is the first indicator to register a reading in January. The seven-trading day period begins on the open
on December 24 and ends with the close of trading on January 5. Normally, the S&P 500 posts an
average gain of 1.5%. The failure of stocks to rally during this time tends to precede bear markets or
times when stocks could be purchased at lower prices later in the year.
On January 8, the First Five Days “Early Warning” System will be in. In pre-presidential election years
this indicator has a solid record. In the last 16 pre-presidential election years 12 full years followed the
direction of the First Five Days; however, 2007 and 2011 did not. The full-month January Barometer
has an even better pre-presidential-election-year record as 14 of the last 16 full years have followed
January’s direction.
In 1999-2000 the period suffered a horrendous 4.0% loss. On January 14, 2000, the Dow started its
33-month 37.8% slide to the October 2002 midterm election year bottom. NASDAQ cracked eight
weeks later falling 37.3% in 10 weeks, eventually dropping 77.9% by October 2002. Saddam Hussein
cancelled Christmas by invading Kuwait in 1990. Energy prices and Middle East terror woes may
have grounded Santa in 2004. In 2007 the third worst reading since 1950 was recorded as subprime
mortgages and their derivatives lead to a full-blown financial crisis and the second worst bear market
in history.
Utilities benefit not only from low interest rates, but also the lower cost of energy, Natural gas,
coal, and oil. It has been the best atmosphere for them in fifty years and it is far from over.

January Effect Trades also developed the expression and is published by the Stock Trader’s
Almanac: Stocks that have been sold near year-end for tax purposes trading at a $ 1.00 or higher that
have a market Cap of at least $ 20 million and average at least 25,000 shares per day to be
considered for a “bounce” are listed below the December table. These stocks are not considered on
the basis of quality, but on momentum down from tax selling and then a possible rebound in early
January.

Rule 17B Attestations and Disclaimers
Princeton Research, Inc. has approximately 2,581,578 shares of AIVN both free and restricted and
represents them for Investor relations. Princeton also has about 40,000 shares of TXGE. Princeton is
paid $ 1,500 per month from RMS Medical Products. Princeton has bought 81,100 shares of RMS
Medical Products. Princeton was paid $ 2,500 to write a report on Xinergy. Princeton has signed a
contract with CBLI to be paid $ 2500 for July and August for investor relations. Princeton has been
engaged by Target Energy. No contract is currently in place. Princeton was paid about 500,000
restricted shares of Leo Motors.
When there is no movement in penny stocks, even though there is none or very small losses, we will
liquidate ( sold AIVN on stop ) even though we like the company, if money is needed for better
opportunities.
We now believe REPR represents upside opportunity. The Target ADR trades at about $ 4.50 in U.S.
vs 0.05 in Australia. Princeton owns 400,000 Australia shares and about 900 U.S. ADR’s.
Pursuant to the provisions of Rule 206 (4) of the Investment Advisers Act of 1940, readers should
recognize that not all recommendations made in the future will be profitable or will equal the
performance of any recommendations referred to in this e-mail issue. Princeton may buy or sell its
free-trading shares in companies it represents at any time.
CONTACT
Please Direct All Inquiries To:
Mike King
(702) 650-3000
mike@princetonresearch.com
Charles Moskowitz
(781) 826-8882
CAM@MoneyInfo-LLC.com
Princeton Research
3887 Pacific Street,
Las Vegas, Nevada 89121
Fax: (702) 697-8944

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