1. Innes Shaheen

2.  Introduction to the Inspired programme
◦ Project evaluation and approval
 Stages in the Project
◦ Project definition
◦ Learning from one another
◦ Challenges and solutions
◦ Refinement
 Current and Future outcomes
◦ Further developments in progress.
◦ Future progress opportunities.

3.  Homework to be able to take part in the discussion
in an open way.
◦ How could it be made?
◦ What size do we think the market opportunity is?
 The UWS, Inspired programme representative, took
on the necessary information to evaluate the
project.
 Two key characteristics:
◦ Flexibility with a focus on the value the relationship can bring.
◦ Patience: some times the best laid plans ...

4.  Word Maker’s contribution
◦ Crash course 101 on how the Arabic alphabet is used in the
reading process.
◦ Defining the challenges of reading.
◦ Introducing the idea and how it addresses the challenges.
 Inspired Programme: Colin and Kenny at the UWS
◦ Explore the options within manufacturing
◦ Knowledge transfer of how the manufacturing process works and
any limitations.
◦ Valuable insights into strategies for manufacturing and also the
fine detail which feeds into the material choice (moulds) which
ultimately impacts on costing.

5.  Challenges and solutions
◦ Sizing of the product : focussing on age range 3-5 years and
testing on children.
◦ Child safety
◦ Context of use and how the child will use.
◦ Cubes fixing together: this was a challenge faced in the design .
The solution provided an additional feature.
 Refinement
◦ Having taken the product to market and tested the response we
needed to add minor refinements which made the product ready
for manufacture.

6.  This shared product development experience:
◦ Joint asset for both Word Maker Ltd and the Inspired
programme at the UWS.
 Expertise gained expertise economically and reliably.
 The UWS shared its skills and expertise and added value
into the product
◦ Currently additional product development is in
progress.
◦ Future plans for development of the product may
require engaging more than one particular skill set.
The university is an ideal setting.