This document summarizes the experience and capabilities of a large marketing services agency. The agency is the 2nd largest marketing services agency in the US, the 6th largest direct marketing firm globally, and the 10th largest marketing services agency worldwide. It has over 2,900 employees across 20 countries serving over 70 Fortune 1000 clients. Last year it launched over 100 websites, maintained 500 more, and deployed over 75 million emails through teams of 150 creative professionals, 400 IT resources, and 70 analytics specialists located in the US and abroad.

1. larisa warnke carlson marketing worldwide associate director experience design AIGA Minnesota

2. we are the #2 marketing services agency in the US and the 6 th largest direct marketing firm in the country. we are the 10 th largest marketing services agency in the world with 2,900+ people in 20 countries helping 70 global fortune 1,000 clients this past year, we launched over 100 websites, who we are

3. who we are maintained another 500+ more and deployed 75,000,000 e-mails with a professional staff of 150 creative and interactive experts, 400 it resources and 70 analytics specialists in the US and own 5 major marketing process patents, including 1 that powers MyCokeRewards.

4. who we work with transportation retail/mfg tech/telecom advocacy/health financial travel/leisure

5. Bio/POV

6. the key questions what are the typical IA deliverables and activities ? when are we part of a design team? how do we work with other team members? how do we communicate process to new employees and clients? how do you measure improvements in your design process? (ouch!)

7. pictures of my process monday User Research Report Optional UI artifact Required UI artifact Requirements artifact Vision Creative Brief Use Case Specs Use Case Model Survey Supplementary Spec UI code Comps Copy Usability Test Report Visual Design Guide Site Map Wireframes Persona Content Inventory Content Development Guide

8. pictures of my process tuesday

9. pictures of my process wednesday “… can have a metallic PMS color on this site? !” “… then tell them Where to click if they don’t Get it” “ It’s my job to make it Look good so it is engaging” Cory Creative Director

10. pictures of my process thursday “ USERS do NOT belong in the design process” “… we should be Designing the system & telling them what to do” “ There is a place for The UI in RUP…it’s at the end…having it in Inception is some weird Carlson thing” Bob Business Analyst

11. pictures of my process friday